Get Your Kicks with Route 66 Sandwiches

Route 66, also known as the Main Street of America, is the inspiration behind Schlotzsky’s latest menu additions. Running from Chicago to California, the historic stretch of highway winds its way through numerous states, incorporating a variety of different cultures, tastes, and flavors. From now until August 25, the home of The Original round-toasted sandwich will feature these flavors in three signature sandwiches.

After the initial leg in 2010, which was the most successful summer promotion in company history, Schlotzsky’s extended its journey down Route 66 to the fall season. Gearing up for another trip, which combines the flavors of the last two promotions, Schlotzsky’s has brought back the Windy City Pastrami & Swiss, California Chick, and Albuquerque Turkey.

“Back in 2010, our guests fell in love with the bold, regional flavors of the Route 66 promotion,” says Kelly Roddy, president of Schlotzsky’s. “We could not be more excited to bring back these crowd-favorite sandwiches and celebrate this historic stretch of highway again this summer.”

The three signature sandwiches include:

· Windy City Pastrami & Swiss: sliced pastrami and melted Swiss cheese with Dijon mustard and our signature dressing on toasted Dark Rye bread.

· California Chick: thinly sliced, roasted chicken breast, pepper jack cheese, bacon, guacamole, red onion, tomatoes, lettuce and fat free spicy ranch dressing on toasted Jalapeño Cheese bread.

· Albuquerque Turkey: smoked turkey breast and crispy bacon with cheddar, mozzarella, and parmesan cheeses layered with fire-roasted vegetables, chipotle mayonnaise, shredded lettuce, tomato and our signature dressing on toasted Jalapeño Cheese bread.

Schlotzsky’s Route 66 Winner Hits the Road in Style

Fast-Casual Chain Awards 2011 Chevy Camaro

March 08, 2011 // Franchising.com // AUSTIN, TX – Schlotzsky’s® is giving one customer more than just their delectable, high quality Fresh-from-Scratch® bread and delicious sandwiches. In August, Schlotzsky’s launched a fall promotion, offering three new limited-time-only sandwiches and a chance to win a classic American car, perfect for a drive down Route 66 – a 2011 Chevy Camaro.

Lindsey Lang of Auburn, WA is the proud winner of Schlotzsky’s Route 66 contest and the 2011 Chevy Camaro. “I was in shock when I found out I won the car. This isn’t the type of thing that happens every day!” Lang exclaimed. “I’m so grateful to Schlotzsky’s for the car and I am excited to hop in my brand new Camaro and cruise down to the Schlotzsky’s in Bend, Oregon.”

During the “Pick Your Chicks on Route 66” fall promotion, Schlotzsky’s took the road west and designed three new sandwiches, the Santa Fe Chick, Sedona Chick and California Chick, each featuring ingredients inspired by their individual regions.

“Our guests demonstrated a passion for the history behind Route 66 and an appreciation for the regional flavors featured in each limited-time-only sandwich,” said Kelly Roddy, president of Schlotzsky’s. “We are excited to present Lindsey Lang with a car that reflects the style and persona of Route 66, the Chevy Camaro.”

Schlotzsky’s Route 66 promotion proved to be more than just a fun and rewarding contest for their customers. Schlotzsky’s increased their Bun & Fun eClub membership by 16 percent during the summer/fall promotion, making it a very successful limited-time-offer for the company. Bun & Fun eClub members receive special offers and alerts from Schlotzsky’s, including information on Schlotzsky’s limited-time-only offers, and special offers that include coupons, a free sandwich on your birthday and other great offers. To join, go to http://www.schlotzskys.com/cms/fun.

Source: Franchising.com

 

Schlotzsky’s expands Route 66 sandwich line

September 1, 2010 – Schlotzsky’s Deli rolled out three new chicken sandwiches this week, continuing the 300-plus unit chain’s Route 66 menu campaign featuring menu items named for cities along the iconic American highway.

The new Santa Fe Chick sandwich features thinly sliced, roasted chicken breast, cheddar cheese, fat-free spicy ranch dressing, green chiles, lettuce, green onion and tomato on toasted jalapeño cheese bread. It comes in small and medium sizes priced about $4.99 and $5.99, respectively. Prices of the signature round sandwiches vary by location.

The same thinly sliced roasted chicken breast is teamed with fennel-artichoke pesto, provolone cheese and baby spinach on toasted sourdough bread for the Sedona Chick sandwich. It has a suggested price of $5.99 for the small and $6.99 for the medium.

Lastly, the California Chick highlights guacamole, alfalfa sprouts, pepper jack cheese, bacon, red onion, tomatoes, lettuce, fat-free spicy ranch dressing, thin-sliced roasted chicken breast and toasted jalapeño cheese bread. It sells for $5.99 to $6.99 for small and medium portions, respectively. Read more.

Source: Nation’s Restaurant News

Schlotzsky’s Cruises the Mother Road with Three Hot New Chicks

Popular Restaurant Franchise Extends Summer Promo with Three New Chicken Sandwiches; Chance to Win 2011 Chevrolet Camaro

As the weather cools down and fall breezes in, Schlotzsky’s wildly successful Route 66 promotion is winding its way toward California, offering three new limited-time-only signature sandwiches and a chance to win a classic American car perfect for the drive – a 2011 Chevy Camaro.

After the initial leg, which was the most successful summer promotion in company history, Schlotzsky’s, home of The Original^® round toasted sandwich, will extend its trip down Route 66. The promotion introduces new signature sandwiches, each with flavors influenced by cities along the route.

“Our guests demonstrated a passion for the history behind Route 66 and an appreciation for the regional flavors featured in each sandwich, so without question, we decided to extend the promotion and continue our trip down Route 66,” said Kelly Roddy, president of Schlotzsky’s. “To help celebrate this historic stretch of highway, we chose to give away a car that reflects the style and persona of Route 66, the Chevy Camaro.”

Schlotzsky’s starts the ignition on the fall Route 66 promotion, “Pick Your Chicks on Route 66,” on August 30. On this stretch, Schlotzsky’s takes the road west along the classic American highway with the three new delectable sandwiches, the Santa Fe Chick, Sedona Chick and California Chick, each featuring ingredients inspired by their region.

To enter for a chance to win the 2011 Chevy Camaro, go to www.PickYourChicks66.com and sign up for Schlotzsky’s Bun & Fun eClub. In addition to the grand prize winner, Schlotzsky’s will award 300 participants with a $5 Schlotzsky’s gift card. The grand prize drawing will be held on or around November 29.

Cinnabon now served at NW Grand Prairie Schlotzsky’s Deli

August 17, 2010 – Although, you wouldn’t have guessed it from the name, Schlotzsky’s Deli is a Texas original.  It was created nearly 40 years ago in Austin, by Don and Delores Dissman.  They gave their restaurant that funny name because they thought it was just that… funny.

Recently, Schlotzsky’s has partnered with Cinnabon to serve cinnamon rolls at select locations.  Julio Van Scoit is the owner of the northwest Grand Prairie location which just added a Cinnabon Express.  He is confident in the potential success of the venture, and believes it will add to the loyal customer base. “If they try it once, they’ll be back,” says Van Scoit.

The restaurant is located at 2035 N. Highway 360, on the southbound service road, near Chapp’s Café.  From the customer’s perspective, the store is clean, and that is backed up by the city’s April 2010 inspection which gave them an “A”.  Schlotzsky’s staff is friendly, and orders are served quickly and accurately.

A gooey Cinnabon Classic Roll will cost you $3.49.  When you add with your combo meal and tax, you are probably near $10.  It’s a bit pricey if you’re comparing with fast-food, but not when you consider other delis’ complete meal cost.  Also, there are coupons available in the Ad Pages in your mailbox or at AdPages.com, for a free Classic Roll with purchase of a medium combo.  Not a bad deal for a very filling lunch.

There are 15 different sandwiches on the menu at Schlotzsky’s.  Currently, the company is promoting a Make Your Picks 66 contest which focuses on a trio:  Albuquerque Turkey, Tulsa Two-Step Angus Beef and Cheddar, and Windy City Pastrami and Swiss.  The grand prize is a 6-night family vacation to your ideal spot on Route 66.  Entries are being accepted through August 29, 2010, at www.makeyourpicks66.com.

Source: The Examiner

Schlotzsky’s Make Your Picks on Route 66 Instant Win & Sweepstakes

Schlotzsky’s wants to send you on a trip to anywhere in the contiguous US! You could win a 6-night family adventure, plus $1500 spending cash!

Head over to www.MakeYourPicks66.com to enter. Three lucky 1st prize winners will get a weekend trip for 2 and $500 cash. Plus, you could win one of hundreds of $5 Schlotzsky’s gift cards, instantly!

Schlotzsky’s Hits the Road with Route 66 Promotion

Austin, TX (May 31, 2010) – Pack your bags and hit the road this summer with Schlotzsky’s Route 66 promotion, now through August 29. For the first time, we’re putting together a two-part promotion centered around famous stops along the historic Route 66 highway.

Part one of the promo features three sandwiches that will take you through the first leg of the tour, making their way from Chicago, through Tulsa, and on to Albuquerque. Part two will start in the fall and finish out the trip down Route 66, heading through New Mexico and California. But first we have a grand summer adventure planned with our three Route 66 sandwiches, which feature large portions of premium meats.

The first stop along this American highway is the Windy City Pastrami & Swiss, with slices of top-quality pastrami and Swiss cheese with Dijon mustard, served on our dark rye bread.

Next up is the Tulsa Two-Step Angus Beef & Cheddar, featuring Angus roast beef, crispy bacon strips, cheddar cheese and red onions topped with hickory BBQ sauce and served on Schlotzsky’s signature Fresh-from-Scratch^® sourdough buns.

And rounding out this historic trip is the Albuquerque Turkey, with smoked turkey breast and crispy bacon strips, cheddar, mozzarella and Parmesan cheeses layered with fire-roasted vegetables, shredded lettuce and chipotle mayonnaise and served on our kickin’ jalapeño cheese buns.

“This is a very unique promotion for us in that we’re serving three sandwiches, each with various meats and cheeses, which gives us a real variety for the flavor profile,” said President Kelly Roddy.  “With generous portions of high-quality cuts of pastrami, Angus beef and smoked turkey, everyone is sure to find a sandwich they love with the Route 66 promotion.”