Schlotzsky’s expands Route 66 sandwich line

September 1, 2010 – Schlotzsky’s Deli rolled out three new chicken sandwiches this week, continuing the 300-plus unit chain’s Route 66 menu campaign featuring menu items named for cities along the iconic American highway.

The new Santa Fe Chick sandwich features thinly sliced, roasted chicken breast, cheddar cheese, fat-free spicy ranch dressing, green chiles, lettuce, green onion and tomato on toasted jalapeño cheese bread. It comes in small and medium sizes priced about $4.99 and $5.99, respectively. Prices of the signature round sandwiches vary by location.

The same thinly sliced roasted chicken breast is teamed with fennel-artichoke pesto, provolone cheese and baby spinach on toasted sourdough bread for the Sedona Chick sandwich. It has a suggested price of $5.99 for the small and $6.99 for the medium.

Lastly, the California Chick highlights guacamole, alfalfa sprouts, pepper jack cheese, bacon, red onion, tomatoes, lettuce, fat-free spicy ranch dressing, thin-sliced roasted chicken breast and toasted jalapeño cheese bread. It sells for $5.99 to $6.99 for small and medium portions, respectively. Read more.

Source: Nation’s Restaurant News

Schlotzsky’s Hits the Road with Route 66 Promotion

Austin, TX (May 31, 2010) Pack your bags and hit the road this summer with Schlotzsky’s Route 66 promotion, now through August 29. For the first time, we’re putting together a two-part promotion centered around famous stops along the historic Route 66 highway.

Part one of the promo features three sandwiches that will take you through the first leg of the tour, making their way from Chicago, through Tulsa, and on to Albuquerque. Part two will start in the fall and finish out the trip down Route 66, heading through New Mexico and California. But first we have a grand summer adventure planned with our three Route 66 sandwiches, which feature large portions of premium meats.

The first stop along this American highway is the Windy City Pastrami & Swiss, with slices of top-quality pastrami and Swiss cheese with Dijon mustard, served on our dark rye bread.

Next up is the Tulsa Two-Step Angus Beef & Cheddar, featuring Angus roast beef, crispy bacon strips, cheddar cheese and red onions topped with hickory BBQ sauce and served on Schlotzsky’s signature Fresh-from-Scratch® sourdough buns.

And rounding out this historic trip is the Albuquerque Turkey, with smoked turkey breast and crispy bacon strips, cheddar, mozzarella and Parmesan cheeses layered with fire-roasted vegetables, shredded lettuce and chipotle mayonnaise and served on our kickin’ jalapeño cheese buns.

“This is a very unique promotion for us in that we’re serving three sandwiches, each with various meats and cheeses, which gives us a real variety for the flavor profile,” said President Kelly Roddy.  “With generous portions of high-quality cuts of pastrami, Angus beef and smoked turkey, everyone is sure to find a sandwich they love with the Route 66 promotion.”