Schlotzsky’s® Makes History as Newest GUINNESS WORLD RECORDS™ Title Holder for Larger-Than-Life Mural in Austin, Texas

Thousands of sandwich-lovers contributed to a giant paint-by-numbers mural featuring The Original® sandwich, designed by graffiti art legend Sloke One

ATLANTA (Oct. 9, 2017) – Today, Schlotzsky’s® joins the ranks of those who have dared to dream big, becoming an official GUINNESS WORLD RECORDS title holder for the Most contributions to a painting by numbers. The GUINNESS WORLD RECORDS title attempt was the culmination of a three-day celebration in the brand’s hometown of Austin, Texas to mark the 46th birthday and the first official “Schlotzsky’s Day,” proclaimed by the City of Austin on October 6.

The paint-by-numbers mural was designed by street artist and the “Mayor of Austin Graffiti Art,” Sloke One. Situated on a background featuring the Austin skyline, a larger-than-life replica of the famous sandwich Schlotzsky’s started serving in 1971 — The Original® — was sketched onto the brick wall on the side of the building at the Schlotzsky’s South Lamar Boulevard location.

“Featuring 2,643 individual sections painted by Austinites and visitors over the course of three days, the mural surpassed the 2,604 goal and is a true “Austin Original,” and a colorful, permanent legacy in the city. The weekend-long GUINNESS WORLD RECORDS title attempt and birthday celebration also featured live music and surprise rides on the Schlotzsky’s double decker bus with celebrity appearances. By the end of the celebration, 3,000 free sandwiches had been enjoyed, and over 22 gallons of paint had been carefully brushed onto the wall.

Now with more than 350 locations worldwide, the inspiration for the mural and GUINNESS WORLD RECORDS title attempt is a nod to Schlotzsky’s humble beginnings in the city of Austin. Founded in 1971, the first Schlotzsky’s location was once home to a single sandwich, The Original®. As the only item on the menu, the sandwich featuring premium meats, cheeses, and marinated black olives served on a homemade sourdough bun quickly created a passionate following that is stronger than ever 46 years later.

“Our Austin heritage is what the Schlotzsky’s brand was built on, and we couldn’t be more proud to work alongside the local community to bring home a GUINNESS WORLD RECORDS title,” said Kelly Roddy, president of Schlotzsky’s®. “Schlotzsky’s will share a permanent piece of history with the city and Austinites who have been loyal fans for over 46 years. We’re committed to continuing to bring a taste of Austin to our fans all over the country.”

On hand to officiate the attempt was GUINNESS WORLD RECORDS adjudicator Michael Empric, who presented a certificate to Schlotzsky’s once participant numbers were confirmed. The previous record was held by Victoria Educational Organisation in Hong Kong, which had 2,603 contributions to a 42-foot-long mural completed on December 22, 2015.

“It was wonderful to see so many members of the Austin community participating in Schlotzsky’s attempt for the Guinness World Records title of Most contributions to a painting by numbers,” said Michael Empric. “Thanks to their efforts, Schlotzsky’s was able to make history by achieving the title with an outstanding number of participants. We congratulate and welcome Schlotzsky’s into the Guinness World Records family.”

Find Schlotzsky’s on Facebook at @Schlotzskys, and online at www.schlotzskys.com.

About Schlotzsky’s®

Since 1971, Schlotzsky’s® has been the home of The Original® oven-baked sandwich. The menu has evolved with guests’ tastes to include the highest quality hot delicious sandwiches on its legendary Fresh-from-Scratch® oven-baked sourdough buns, gourmet pizzas, Artisan flatbreads, handcrafted Macs, freshly made-to-order salads, savory soups and delicious Cinnabon® treats at co-branded locations. With more than 350 locations worldwide, Schlotzsky’s® is the fast-casual choice for a quick and fresh dining experience. For more information, visit www.schlotzskys.com.

Schlotzsky’s® to Reach $1 Million in Donations to JDRF

Sixth year of support includes new fundraising effort to reach milestone donation

Atlanta, Ga. (Sept. 5, 2017)Schlotzsky’s® is gearing up for its 6th year of fundraising for JDRF, a global organization dedicated to funding Type 1 Diabetes (T1D) research, and is close to reaching a major donation milestone – $1 million. Schlotzsky’s will continue its annual Step Up! campaign to reach the million dollar goal, which includes the 35th annual Bun Run in Austin, Texas and this year’s first Day of Dough Raising fundraiser nation-wide.

The fundraising is on-going all through the month of September with the annual in-store “Give $1, Get $1” offer. All month long at Schlotzsky’s restaurants nation-wide, guests can “Give $1, Get $1”, which offers guests a coupon for $1 off their next Schlotzsky’s purchase for every $1 they donate to JDRF.

On September 24, in Austin, the fundraising continues with the 35th annual Schlotzsky’s Bun Run. Participants can register alone or in teams, sign up their kids for the “Kids K” 1K race, or bring their dogs to participate for the title of Fastest Dog in Austin. Proceeds from the registration fee will be donated to JDRF. Schlotzsky’s Bun Run is 35 years strong and is Schlotzsky’s way of honoring its proud Austin roots. For more information, please visit bunrun.com

Given past years’ success, the Schlotzsky’s fundraising for JDRF has expanded this year to include a new effort, the Day of Dough Raising Fundraiser.  On September 26, each Schlotzsky’s restaurant will donate 10% of the day’s sales to JDRF, and then Schlotzsky’s corporate will match that 10%, for a total donation of 20% of the day’s net sales.

“Since beginning our partnership, we’ve been able to donate to JDRF with ‘Give $1, Get $1’ and proceeds from our long-time Bun Run event in Austin, Texas.  This year we’re excited to help support the cause in a new way with our Day of Dough Raising fundraiser,” said Kelly Roddy, president of Schlotzsky’s. “We’re thrilled to know that with the support of Schlotzsky’s fans we’re making such a big impact for people living with Type 1 Diabetes, as we reach $1 million in donations to JDRF over the past six years. “

About Schlotzsky’s®
Schlotzsky’s is a fast-casual restaurant franchise that started in 1971 and is home to The Original® oven-baked sandwich. The brand started in Austin, Texas and the made to order menu options still include bold flavors and fresh ingredients – all inspired by the food scene in Austin. All 350 restaurants are serving delicious hot sandwiches on sourdough buns baked fresh each day, macs, Artisan flatbreads, specialty pizzas and fresh salads. Plus, many of our locations offer Cinnabon’s warm, homemade treats. Check us out online at www.schlotzskys.com to find a store near you and then connect with us on Instagram, Twitter and Facebook.


About JDRF
JDRF is the leading global organization funding type 1 diabetes (T1D) research. Our mission is to accelerate life-changing breakthroughs to cure, prevent and treat T1D and its complications. To accomplish this, JDRF has invested more than $2 billion in research funding since our inception. We are an organization built on a grassroots model of people connecting in their local communities, collaborating regionally for efficiency and broader fundraising impact, and uniting on a national stage to pool resources, passion, and energy. We collaborate with academic institutions, policymakers, and corporate and industry partners to develop and deliver a pipeline of innovative therapies to people living with T1D. Our staff and volunteers throughout the United States and our six international affiliates are dedicated to advocacy, community engagement and our vision of a world without T1D. For more information, please visit jdrf.org or follow us on Twitter: @JDRF.

Schlotzsky’s® Brings Back Hip Chick Trio with Fan Favorite Chicken Cordon Bleu Sandwich

ATLANTA (July 10, 2017) – Schlotzsky’s®, a fast casual restaurant franchise serving a variety of made to order menu items with bold flavors and home to The Original® sandwich is bringing back the Hip Chick Trio which includes the Chicken Cordon Bleu, Chicken Bacon SmokeCheesy and Fiesta Chicken sandwiches starting July 10 through October, 2017.

“Schlotzsky’s is a one of a kind brand centered on our Austin, Texas heritage that many have come to love since 1971,” said Kelly Roddy, President, Schlotzsky’s. “We pride ourselves on listening to our fans in each restaurant to serve the bold and unique flavors they crave every day. That’s why the brand decided to bring back the Chicken Cordon Bleu sandwich as part of the Hip Chick Trio – which hasn’t been on the menu for more than 3 years.”

The Chicken Cordon Bleu sandwich features premium meats including shaved chicken combined with lean shaved ham and crispy bacon strips. Additionally, the sandwich includes savory Swiss cheese and tangy yellow mustard on two toasted sourdough buns and served with a side of zesty Dijon-honey mustard dipping sauce.

Not craving a Chicken Cordon Bleu sandwich? Don’t worry, Schlotzsky’s still has you covered with two additional delicious chicken sandwiches on the menu – the Chicken Bacon SmokeCheesy and the Fiesta Chicken. The Chicken Bacon SmokeCheesy sandwich includes tender roasted chicken breast with bacon strips, smoked cheddar cheese, chipotle mayonnaise, lettuce and tomato. And, the Fiesta Chicken sandwich has tender roasted chicken breast with cheddar cheese, black olives, roasted red peppers, chipotle mayonnaise, fresh lettuce, red & green onions and sliced tomato – all served on our toasted jalapeno cheese bun.

For more information or to find the nearest Schlotzsky’s location, visit www.schlotzskys.com.

About Schlotzsky’s®
Schlotzsky’s is a fast-casual restaurant franchise that started in 1971 and is home to The Original® oven-baked sandwich. The brand started in Austin, Texas and the made to order menu options still include bold flavors and fresh ingredients – all inspired by the food scene in Austin. All 350 restaurants are serving delicious hot sandwiches on sourdough buns baked fresh each day, Macs, Artisan flatbreads, specialty pizzas and fresh salads. Plus, many of our locations offer Cinnabon’s warm, homemade treats. Check us out online at www.schlotzskys.com to find a store near you and then connect with us on Instagram, Twitter and Facebook.

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Schlotzsky’s® Rolls Out Bold-Flavored Brisket Sandwiches Nationwide

ATLANTA (March 6, 2017) – Schlotzsky’s®, home of The Original® oven-baked sandwich and famous Fresh-from-Scratch® buns, today announced the launch of three new brisket sandwiches – Traditional, Cuban and Tex-Mex. The addition of brisket sandwiches is inspired by Schlotzsky’s Austin heritage, and all are now available at Schlotzsky’s restaurants nationwide.

The hand-crafted sandwiches are anchored by hickory-smoked brisket, full of layers of flavor and textures, and topped with fresh ingredients that are added to Schlotzsky’s famous Fresh-from-Scratch buns that are baked in-store daily. The three new brisket sandwiches are:

  1. Traditional Brisket

Hickory-smoked brisket with mozzarella, cheddar & Parmesan cheeses, BBQ sauce, sliced dill pickles and red onions. Served on our toasted sourdough bun.

  1. Cuban Brisket

Hickory-smoked brisket with ham, Swiss cheese, BBQ sauce, Dijon mustard and sliced dill pickles. Served on our jalapeño cheese bun.

  1. Tex-Mex Brisket
    Hickory-smoked brisket with queso fresco, cheddar cheese, salsa verde, roasted red peppers, pickled jalapeños, lettuce and chipotle mayonnaise. Served on our jalapeño cheese bun.

“Our new brisket sandwiches reflect Schlotzsky’s commitment to bold flavors and fresh ingredients, but also bring something entirely new and exciting to our sandwich menu,” said Schlotzsky’s President Kelly Roddy. “We know our customers are looking to be more adventurous with their food and as a Texas staple, brisket gives us a unique opportunity to create new menu items with flavors that tie back to our Austin roots.”

Schlotzsky’s lovers in Austin can get their brisket fix at Schlotzsky’s SXSW Austin Takeover party at Trinity Hall on Thursday, March 16.  From 4 p.m. to 10 p.m., party goers can enjoy free food and cocktails and enjoy the 5th Annual Loud Village Comedy Showcase featuring Hannibal Buress, Brandon Wardell, Byron Bowers, Karl Hess & DJ Allie Teilz. Immediately following the comedy, our friends at Echo Flex will be throwing a 2000’s era hip-hop themed after party with an exclusive performance by the legendary Mike Jones. The Schlotzsky’s SXSW Austin Takeover event is free to the public, ages 18 and up, based on a first come first serve basis. Trinity Hall is located at 311 E. 5th St. – right in the heart of Austin and the SXSW festival. To RSVP, please email SXSchlotzskys@schlotzskys.com.

Schlotzsky’s was named the 2017 Chain Restaurant Consumers’ Choice Award winner in the Fast Casual segment, according to Technomic’s annual Consumer Brand Metrics program, which asks consumers to rate more than 120 leading U.S. restaurant chains on 60+ different attributes.

For more information or to find the nearest Schlotzsky’s location, visit www.schlotzskys.com.

About Schlotzsky’s®

Since 1971, Schlotzsky’s® has been the home of The Original® oven-baked sandwich. The menu has evolved with guests’ tastes to include the highest quality hot delicious sandwiches on its legendary Fresh-from-Scratch® oven-baked sourdough buns, gourmet pizzas, Artisan flatbreads, handcrafted Macs, freshly made-to-order salads, savory soups and delicious Cinnabon® treats at co-branded locations. With more than 350 locations worldwide, Schlotzsky’s® is the fast-casual choice for a quick and fresh dining experience. For more information, visit www.schlotzskys.com.

Schlotzsky’s Invites Guests to “Like it” Like It’s Hot on Facebook to Unlock 100,000 Bottles for a Hot Sauce Giveaway

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ATLANTA (Jan. 19, 2017) – Schlotzsky’s® is kicking up the heat this winter by giving away 100,000 special 3oz. bottles of its signature hot sauce at restaurants nationwide on Valentine’s Day… but participation of Schlotzsky’s fans is needed to “like” its Facebook Hot Sauce thermometer in order to activate the saucy giveaway.

The online activation will begin Jan. 22 on National Hot Sauce Day, and the giveaway will be uncapped if fans help the hot sauce thermometer reach 100 degrees by February 1. Each “like” will cause the temperature of the thermometer to rise and bring customers closer to uncapping 300,000 ounces of Schlotzsky’s hot sauce at its participating restaurants nationwide February 14, while supplies last.

Schlotzsky’s flavorsome hot sauce, packed with piquant overtones of Louisiana cayenne peppers in a vinegar base, has long been a customer favorite addition to The Original®, the sandwich that started it all, as well as other signature sandwiches, Macs, pizzas, flatbreads and more.

“Schlotzsky’s signature hot sauce is hot – and I don’t just mean on the Scoville Scale, but through the enthusiasm we see and feel from our customers adding it to their favorite menu items,” said Schlotzsky’s president Kelly Roddy. “This Valentine’s Day, we’re excited to help folks spice up their culinary creations through our hot sauce giveaway, and given its cult-like following, it may prove to be a pretty easy task for fans to accomplish.”

Schlotzsky’s hot sauce 12 ounce bottles are available for purchase in store, but because of its fans’ true love of it, we are also making it available for purchase at Schlotzskys.com starting on Valentine’s Day, February 14. And, for hot sauce fanatics who miss the in-store giveaway, Schlotzsky’s can help spread the love on Facebook. For the first 100 people who send Schlotzsky’s a request through Facebook on Valentine’s Day, the brand will send a complimentary 12oz. hot sauce bottle to their designated “hottie” with a special message.

Find Schlotzsky’s on Facebook at @Schlotzskys, and online at www.schlotzskys.com.

Schlotzsky’s® Is Blowin’ Out Its 45th Birthday by Giving Away $1,000 a Day for 45 Days

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Schlotzsky’s®, home of The Original® oven-baked sandwich and famous Fresh-from-Scratch® buns, will blow out its 45th birthday by offering customers an opportunity to win $1,000 a day for the 45 days leading up to its birthday celebration on October 4. Guests who purchase the 45th birthday 32oz. commemorative cup and enter the “Blowin’ Out Birthday” sweepstakes in the LOTZ4ME app will be entered to win. New members who download the app will receive a free small The Original sandwich during the 45-day promotion window, August 19 to October 4.

“We love any opportunity to reward our guests and spotlight the sandwich that made us famous, and celebrating our 45th birthday is just another great reason,” said Schlotzsky’s President Kelly Roddy. “We are excited to have our loyal fans blow out this milestone birthday with us.”

Blowin’ Out Birthday Sweepstakes

Each 45th birthday 32oz. commemorative cup features a 10-digit sweepstakes code. In order to enter, fans log in to or, for new users, download the LOTZME app and enter their unique cup code which lights the Schlotzsky’s birthday candle atop their famous The Original sandwich. By blowin’ out the digital candle through the speaker of their smartphone, fans are officially entered to win $1,000. Fans can also receive in-app prizes by sharing their entry on Facebook including $45 e-gift cards as well as an official Schlotzsky’s 45th Birthday t-shirt. Visit www.schlotzskys.com/45thbirthday for the official rules.

More Reasons to Celebrate

In addition to the $1,000-a-day giveaway and the LOTZ4ME promotion, Schlotzsky’s will launch the brand’s first Snapchat filter as part of their Blowin’ Out Birthday theme. The filter will be live at all locations on October 4 when they celebrate their 45th birthday alongside guests by rolling back prices nationwide on a small The Original sandwich to just $1.99. The one-of-a-kind sandwich that started it all features 13 fresh, flavorful ingredients, including fresh-from-scratch sourdough buns baked in restaurants daily.

In addition to The Original, Schlotzsky’s offers guests the highest quality hot delicious sandwiches on its legendary Fresh-from-Scratch® oven-baked sourdough buns, gourmet pizzas, Artisan flatbreads, oven-baked pastas, a variety of savory soups and delectable desserts. This year, Schlotzsky’s announced the addition of seven new hand-crafted Specialty Sandwiches to its permanent menu, each offering bold flavors and fresh, high quality ingredients such as vine-ripe tomatoes, thinly sliced meats, caramelized onions, roasted red bell peppers and rich, melted cheeses piled high on the brand’s signature freshly-baked bread. With seven unique recipes, including one vegetarian option, Schlotzsky’s is offering something new to satisfy every craving.

For more information on all the birthday celebrations or to find the nearest Schlotzsky’s location, visit www.schlotzskys.com.

About Schlotzsky’s®

Since 1971, Schlotzsky’s® has been the home of The Original® oven-baked sandwich. The menu has evolved with guests’ tastes to include the highest quality hot delicious sandwiches on its legendary Fresh-from-Scratch® oven-baked sourdough buns, gourmet pizzas, Artisan flatbreads, oven-baked pastas, freshly made-to-order salads, savory soups and delicious Cinnabon® treats at co-branded locations. With more than 350 locations worldwide, Schlotzsky’s® is the fast-casual choice for a quick and fresh dining experience. For more information, visit www.schlotzskys.com.

About FOCUS Brands Inc.

Atlanta-based FOCUS Brands Inc., through its affiliate brands, is the franchisor and operator of more than 5,000 ice cream shoppes, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 60 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and McAlister’s Deli®, as well as Seattle’s Best Coffee® on certain military bases and in certain international markets.  Please visit www.focusbrands.com to learn more.

Schlotzsky’s® Offers Free Food for Guests on Tax Day

 

ATLANTA, Ga. (April 11, 2016) – Schlotzsky’s®, home of The Original® oven-baked sandwich and famous Fresh-from-Scratch® buns, is helping ease the stress of Tax Day by treating guests to a free small The Original® sandwich with the purchase of a 32 oz. drink and a bag of chips on April 18 at Schlotzsky’s restaurants nationwide.

“We know this time of year can be stressful, so we wanted to make it a bit easier by giving our guests a ‘tax break’ to enjoy their favorite sandwich for free,” said Kelly Roddy, president of Schlotzsky’s. “With its mouthwatering combination of premium meats and cheeses and fresh veggies, The Original is the ultimate crowd pleaser and the perfect reward after a long day of tax-filing.”

The Original sandwich features 13 fresh, flavorful ingredients served on Schlotzsky’s legendary Fresh-from-Scratch® oven-baked sourdough buns. The Original is topped with lean smoked ham, genoa and cotto salamis, melted cheddar, mozzarella and Parmesan cheeses. It’s layered with black olives, red onion, lettuce, tomato, mustard and signature dressing to create a truly one-of-a kind sandwich.

At Schlotzsky’s, guests can enjoy the highest quality hot delicious sandwiches on its legendary Fresh-from-Scratch® oven-baked sourdough buns, gourmet pizzas, Artisan flatbreads, oven-baked pastas, a variety of savory soups and delectable desserts. Schlotzsky’s recently announced the addition of seven new hand-crafted Specialty Sandwiches to its permanent menu, each offering bold flavors and fresh, high quality ingredients such as vine-ripe tomatoes, thinly sliced meats, caramelized onions, roasted red bell peppers and rich, melted cheeses piled high on the brand’s signature freshly-baked bread. With seven unique recipes, including one vegetarian option, Schlotzsky’s is offering something new to satisfy every craving.

For more information or to find the nearest Schlotzsky’s location, visit www.schlotzskys.com.

 

About Schlotzsky’s®

Since 1971, Schlotzsky’s® has been the home of The Original® oven-baked sandwich. The menu has evolved with guests’ tastes to include the highest quality hot delicious sandwiches on its legendary Fresh-from-Scratch® oven-baked sourdough buns, gourmet pizzas, Artisan flatbreads, oven-baked pastas, freshly made-to-order salads, savory soups and delicious Cinnabon® treats at co-branded locations. With more than 350 locations worldwide, Schlotzsky’s® is the fast-casual choice for a quick and fresh dining experience. For more information, visit www.schlotzskys.com.

About FOCUS Brands Inc.

Atlanta-based FOCUS Brands Inc., through its affiliate brands, is the franchisor and operator of more than 5,000 ice cream shoppes, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 60 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and McAlister’s Deli®, as well as Seattle’s Best Coffee® on certain military bases and in certain international markets.  Please visit www.focusbrands.com to learn more.

 

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