Schlotzsky’s Teams with JDRF for Annual Step Up! National Fundraising Campaign

AUSTIN, Texas (Sept. 14, 2015) – Schlotzsky’s®, the home of the popular The Original® oven-baked sandwich, has again launched a month-long charity drive with JDRF, the leading global organization funding type 1 diabetes (T1D) research, and will reward guests who give back with discounts on Schlotzsky’s food.

Step Up! For JDRF

The third annual Schlotzsky’s Step Up! Campaign features a “Give $1, Get $1” system-wide promotion, which offers guests a coupon for $1 off their next Schlotzsky’s purchase for every $1 they donate to JDRF now through September 27. New this year, guests can also increase their contributions with the “Give $5, Get Lotz More” promotion, which gives them a Lotz More coupon card with more than $15 in value for every $5 they donate to JDRF.

Schlotzsky’s aims to raise $300,000 this for year for JDRF, their national cause partner since 2012.  In just three years, Schlotzsky’s has raised more than $500,000 in support and overall donations to JDRF through the annual Step Up! Campaign, local walks and other events.

“September is always a big month for us because we’re able not only to support our national cause, but also to reward our guests who give so generously,” said Kelly Roddy, president of Schlotzsky’s. “JDRF is a cause we’re passionate about and we’re excited to raise even more funds this year to support type 1 diabetes research and the people living with the disease.”

Each year, more than 40,000 people are estimated to be diagnosed with (T1D). JDRF is the largest charitable supporter of (T1D) research, having invested nearly $2 billion in research over the past 45 years.  The organization currently sponsors $568 million in scientific research in 17 countries. In 2012 alone, JDRF provided more than $110 million to T1D research.

“We are grateful to Schlotzsky’s for their continued support of our work to progressively remove the impact of T1D from people’s lives until we achieve a cure,” said Margo K. Lucero, vice president of corporate for JDRF. “Every dollar raised by Schlotzsky’s employees and guests helps fund the research that will help people living with the disease live healthier and longer lives.”

Pick2 is For You!

Guests can redeem the coupons earned from donating to JDRF for any entrée, including more than 1,600 Pick2 is for You! combinations available under $8. Pick2 is For You is a great value option that is featured through the month of September and available year-round. It offers the choice of any two of the following: half medium oven-baked sandwich, half gourmet pizza, half Artisan flatbread, half fresh-tossed salad or bowl of signature soup.

For more information or to find the nearest Schlotzsky’s location, visit www.schlotzskys.com.

About Schlotzsky’s®

Since 1971, Schlotzsky’s® has been the home of The Original® oven-baked sandwich. The menu has evolved with guests’ tastes to include the highest quality hot delicious sandwiches on its legendary Fresh-from-Scratch® oven-baked sourdough buns, gourmet pizzas, Artisan flatbreads, oven-baked pastas, freshly made-to-order salads, savory soups and delicious Cinnabon® treats at co-branded locations. With more than 350 locations worldwide, Schlotzsky’s is the fast-casual choice for a quick and fresh dining experience. Schlotzsky’s is enjoyed around the world, with restaurants in 35 states along with locations in Azerbaijan, Turkey and Russia. For more information, visit www.schlotzskys.com.

About JDRF

JDRF is the leading global organization focused on type 1 diabetes (T1D) research. JDRF’s goal is to progressively remove the impact of T1D from people’s lives until we achieve a world without T1D. JDRF collaborates with a wide spectrum of partners and is the only organization with the scientific resources, policy influence and a working plan to bring life-changing therapies from the lab to the community. As the largest charitable supporter of T1D research, JDRF has invested nearly $2 billion in research over the past 45 years and is sponsoring scientific research in 17 countries worldwide. For more information, please visit www.jdrf.org

About FOCUS Brands Inc.

Atlanta-based FOCUS Brands Inc. is the franchisor and operator of over 4,000 ice cream shoppes, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 60 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and McAlister’s Deli®, as well as Seattle’s Best Coffee® on certain military bases and in certain international markets.  Please visit www.focusbrands.com to learn more.

Schlotzsky’s Is Now On Demand

http://money.cnn.com/2015/08/20/news/companies/cinnabon-carvel-delivery/index.html

No need to get up, couch potatoes, because Carvel’s got a delivery app that going to bring Cookie Puss right to your door.
Focus Brands is rolling out the service for all its brands next week, including Carvel, Cinnabon, Auntie Annie’s, Moe’s Southwest Grill, McAlister’s Deli and Schlotzsky’s.

Focus promised to deliver in less than one hour, thanks to its partnership with Postmates, an app and web platform.
There is no minimum purchase. You can order a single Cinnabon if you want. But the typical Postmates fees apply, which start at $5 and can go higher depending on how far the Cinnabon travels and whether surge-like fees are in effect.
This is a high-tech departure for an 80-year-old company like Carvel, which is famous for its low-tech commercials advertising ice cream cakes like Fudgie the Whale, Cookie Puss and the Irish-themed Cookie O’ Puss.
Focus said the delivery service applies to 34 locations in Atlanta, where it’s headquartered, New York City, Dallas, Austin, Los Angeles, San Francisco and Portland, Ore.
Focus Brands said the delivery service is a “convenient opportunity for fans to savor the products they crave, like a Cinnabon Classic Roll, a Texas sized spud from McAlister’s or even an ice cream cake or a sundae from Carvel.”
Related: Cleveland Clinic kicks out McDonald’s
Delivery is all the rage for food companies that have traditionally relied on walk-in customers.
Taco Bell, owned by Yum! Brands (YUM), launched a delivery service last month, partnering with a startup called DoorDash, in California and Dallas. Chipolte and McDonald’s (MCD) started experimenting with delivery in New York City this year in conjunction with PostMates. Starbucks (SBUX) is testing a delivery service and Dunkin’ Donuts (DNKN) is planning one as well.
Amazon (AMZN, Tech30) started one-hour food delivery in May in Manhattan, partnering with D’Agostino, Gourmet Garage and Billy’s Bakery.

Schlotzsky’s Names Monte Jump Vice President of Global Marketing

ATLANTA – August 10, 2015 – Schlotzsky’s®, home of The Original® oven-baked sandwich and famous Fresh-from-Scratch® buns, announced today that Monte Jump has been named Vice President of Global Marketing for the Lotz Better® fast-casual restaurant chain.

“Monte is a passionate and disciplined marketer whose broad consumer package goods and restaurant experience along with his innovative and results-driven marketing approach make him an ideal candidate for this position,” said FOCUS Brands Restaurant Group SVP of Marketing, Paul Macaluso. “We will look to his vast marketing experience to help grow sales and develop Schlotzsky’s into a global, multi-channel food service brand.”

Monte joins Schlotzsky’s with more than 25 years of experience in various marketing roles. Most recently, he served as Chief Operations Officer and Chief Marketing Officer for Back Yard Burgers® in Nashville, Tenn. and concurrently led the company’s operations and marketing strategies. Prior to that, he was the Executive Vice President and Chief Marketing Officer at Captain D’s®, where he was responsible for leading marketing activities including advertising, consumer research, PR, promotions, media planning, local marketing, and social media. His extensive background in marketing includes roles with Buffets, Inc., Carrabba’s Italian Grill®, Golden Corral®, T.G.I. Friday’s®, and more than a decade with PepsiCo.

Monte holds a Bachelor of Science degree in Chemical Engineering from the University of Tennessee and an MBA with a concentration in Marketing from Southern Methodist University.

About Schlotzsky’s

Since 1971, Schlotzsky’s® has been the home of The Original® oven-baked sandwich. The menu has evolved with guests’ tastes to include the highest quality hot delicious sandwiches on its legendary Fresh-from-Scratch® oven-baked sourdough buns, gourmet pizzas, Artisan flatbreads, oven-baked pastas, freshly made-to-order salads, savory soups and delicious Cinnabon® treats at co-branded locations. With more than 350 locations in 35 states, Schlotzsky’s is the fast-casual choice for a quick and fresh dining experience. For more information, visit www.schlotzskys.com.

About FOCUS Brands Inc.

Atlanta-based FOCUS Brands Inc. is the franchisor and operator of over 4,000 ice cream shoppes, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 60 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and McAlister’s Deli®, as well as Seattle’s Best Coffee® on certain military bases and in certain international markets.  Please visit www.focusbrands.com to learn more.

Get Ready to Run Your Bunz Off: The Schlotzsky’s Bun Run is Back!

Lace up those running shoes and get those buns in gear for the 33rd Schlotzsky’s Bun Run on Sunday, September 27! The Bun Run is the perfect race for casual runners and serious racers! And don’t forget the kids and pets! Kids are welcome to sign up for the 5K, but if they aren’t quite ready they can run the kids only 1K! And bring along man’s best friend for an easy jog or enter your pet to be timed to see if your dog is the Fastest Dog in Austin.

Click HERE to register! Register any time before 5pm CST on Saturday, September 26 and pay just $30 for the 5K. Online registration ends at 5 pm Thursday, September 24. Registrations will be accepted at packet pick up or onsite. After 5pm on September 26, fees will be $35 for the 5K.

Kid’s K prices are $15 right up until the race, and Fastest Dog in Austin prices are $10/dog until the race.

The Schlotzsky’s Bun Run benefits our corporate national cause, JDRF, formerly Juvenile Diabetes Research Foundation. Proceeds from the race will go directly to JDRF to benefit both the national and local chapters. Since announcing JDRF as our corporate national cause in 2012, Schlotzsky’s has provided almost $500,000 in support and donations to JDRF.

Sunday, September 27, 2015
Race Expo – Kicks off with the Kids K at 8:00 am
8:00 am – Kids K
8:30 am – 5K

Start/Finish – In the heart of The Domain at 11401 Century Oaks Terrace Austin, TX 78758

$500 Prize Purse
5K Male – $250
5K Female – $250

Schlotzsky’s Revamps Kidz Menu in Time for Summer Vacation, Joins Kids LiveWell Program

AUSTIN, Texas–(BUSINESS WIRE)–Now that summer vacation is in full-swing, Schlotzsky’s is making it easier for families to find healthful dining choices through its newly announced participation in the National Restaurant Association’s Kids LiveWell program.

“Schlotzsky’s is committed to providing a ‘Lotz Better’ experience for the whole family”

As part of receiving verification from Kids LiveWell, Schlotzsky’s revamped its Kidz Menu to comply with the program’s specific nutritional guidelines, which are based on leading health organizations’ scientific recommendations, including the USDA Dietary Guidelines.

The new Schlotzsky’s Kids LiveWell-approved meals include:

  • Chicken Sandwich – Hand-carved grilled chicken breast, lettuce and tomato served on Schlotzsky’s signature oven-baked Sourdough bun.
  • Ham Sandwich – Lean smoked ham, lettuce and tomato served on Schlotzsky’s signature oven-baked Sourdough bun.
  • Turkey Sandwich – Smoked turkey breast, lettuce and tomato served on Schlotzsky’s signature oven-baked Sourdough bun.

All Schlotzsky’s Kids LiveWell menu items are designated by an apple icon on the menu board with nutritional information clearly displayed. The meals are served with apple slices, 1% milk and the sandwiches are made without cheese and include smaller oven-baked sourdough buns. 100% juice boxes can be substituted for milk with the Chicken and Turkey Kidz Menu options and still maintain their Kids LiveWell approval.

“Schlotzsky’s is committed to providing a ‘Lotz Better’ experience for the whole family,” said Schlotzsky’s President Kelly Roddy. “‘Kidfluence plays a large role in determining where families dine out, especially during the summer months when they are out of school. Now with Schlotzsky’s revamped Kidz Menu, parents can be assured their kids have options for nutritious meals that meet the National Restaurant Association’s dietary guidelines. Our goal is for Schlotzsky’s to be ‘Kid Requested – Mom Approved’.”

Kids LiveWell is a voluntary program that recognizes restaurants that are committed to offering healthful meal options for children. The National Restaurant Association launched the program in collaboration with Healthy Dining Finder to help families make healthful dining decisions. Since its inception in 2011, the program is now backed by over 150 restaurant brands, representing more than 42,000 locations nationwide.

For more information or to find the nearest Schlotzsky’s location, visit www.Schlotzsky’s.com

About Schlotzsky’s

Since 1971, Schlotzsky’s® has been the home of The Original® oven-baked sandwich. The menu has evolved with guests’ tastes to include the highest quality hot delicious sandwiches on its legendary Fresh-from-Scratch® oven-baked sourdough buns, gourmet pizzas, Artisan flatbreads, oven-baked pastas, freshly made-to-order salads, savory soups and delicious Cinnabon treats at co-branded locations. With more than 350 locations worldwide, Schlotzsky’s is the fast-casual choice for a quick and fresh dining experience. Schlotzsky’s is enjoyed around the world, with restaurants in 35 states along with locations in Azerbaijan, Turkey and Russia. For more information, visit www.schlotzskys.com.

About FOCUS Brands Inc.

Atlanta-based FOCUS Brands Inc. is the franchisor and operator of over 4,000 ice cream shoppes, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 60 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and McAlister’s Deli®, as well as Seattle’s Best Coffee® on certain military bases and in certain international markets. Please visit www.focusbrands.com to learn more.

America’s Top Road Trip Destinations Named by Schlotzsky’s Guests

http://www.businesswire.com/news/home/20150701005442/en#.VZPyfvlVhBd

AUSTIN, Texas–(BUSINESS WIRE)–Schlotzsky’s® summer menu has taken a road trip down historic Route 66 with the launch of regionally-inspired dishes, so the bakery-cafe is asking guests about their ultimate road trip destination this summer. Throughout June, Schlotzsky’s received thousands of social media entries from guests across the country sharing photos of where they wanted to take a road trip this summer. The results are in and today, Schlotzsky’s announces America’s Top 66 Road Trip Destinations.

Whether it’s to the beach or the mountains – here are America’s Top 10 Road Trip Destinations, according to Schlotzsky’s guests, in order of popularity:

1. Los Angeles, CA
2. Las Vegas, NV
3. The Grand Canyon
4. Yellowstone National Park
5. Seligman, AZ (“Birthplace of Route 66”)
6. Ft. Worth, TX
7. Chicago, IL
8. The Petrified Forest
9. Niagara Falls, NY
10. Jackson Hole, WY

To view a full list of America’s Top 66 Road Trip Destinations, visit lotz4.me/Route66June.

Route 66-Themed Fill ‘er Up! Instant Win Game and Sweepstakes

Schlotzsky’s isn’t just asking its guests where they want to vacation, the restaurant franchise is making those dreams a reality by giving away a free four-person vacation to one of three iconic cities along Route 66, in Chicago, Albuquerque/Santa Fe or Los Angeles. Guests are automatically entered to win when they play the new Route 66-inspired Fill ‘er Up! game through the Lotz4MeTM loyalty app. For a limited time, the game is available by entering a special 5-digit code, found on the 32 oz. promotional cup, into the Lotz4Me app. Since the Fill ‘er Up! game launched in early June, there have been more than 17,400 plays and more than 1,850 people have won additional prizes through the promotion. With an August 30 deadline, there is still plenty of time for guests to enter for a chance to win.

“We’re having fun with our guests this summer, in our restaurants, within our Lotz4Me mobile app and online via social media,” said Kelly Roddy, president of Schlotzsky’s. “The compiled list of road trip destinations represent iconic places in America and we can’t wait to give away a free trip to one lucky guest to celebrate our Route 66 menu.”

Route 66-Themed Signature Sandwiches and New Oven-Baked Wraps

Schlotzsky’s own summer road trip starts with its Route 66 menu. Incorporating a variety of regionally inspired flavors and cultures, Schlotzsky’s limited time menu features three signature sandwiches, also available for the first time as a wrap option, inspired by pit stops along the ‘Main Street of America.’ Available until August 30, guests can taste all three regional flavors in signature sandwiches and oven-baked wraps, including the:

  • Windy City Pastrami & Swiss
  • Albuquerque Turkey
  • California Chick

Route 66-Themed Summer Social Media Promotion Continues

On the next leg of the road trip, Schlotzsky’s wants to know what summer songs America is listening to. From now until August, guests are encouraged to share their favorite summer music at lotz4.me/Route66July or on Schlotzsky’s Facebook, Twitter and Instagram pages for a chance to win even more prizes. Once the votes are submitted, Schlotzsky’s will reveal America’s Top 66 Sounds of Summer at the beginning of August.

For more information or to visit the nearest location, visit www.schlotzskys.com

About Schlotzsky’s

Since 1971, Schlotzsky’s® has been the home of The Original® oven-baked sandwich. The menu has evolved with guests’ tastes to include the highest quality hot delicious sandwiches on its legendary Fresh-from-Scratch® oven-baked sourdough buns, gourmet pizzas, Artisan flatbreads, oven-baked pastas, freshly made-to-order salads, savory soups and delicious Cinnabon treats at co-branded locations. With more than 350 locations worldwide, Schlotzsky’s is the fast-casual choice for a quick and fresh dining experience. Schlotzsky’s is enjoyed around the world, with restaurants in 35 states along with locations in Azerbaijan, Turkey and Russia. For more information, visit www.schlotzskys.com.

About FOCUS Brands Inc.

Atlanta-based FOCUS Brands Inc. is the franchisor and operator of over 4,000 ice cream shoppes, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 60 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and McAlister’s Deli®, as well as Seattle’s Best Coffee® on certain military bases and in certain international markets. Please visit www.focusbrands.com to learn more.

Contacts

Fishman Public Relations
Ellen Panther, (847) 945-1300
epanther@fishmanpr.com

Schlotzsky’s Windy City Pastrami & Swiss Reviewed by BrandEating.com

http://www.brandeating.com/2015/06/review-schlotzskys-windy-city-pastrami-swiss-sandwich.html

Schlotzsky’s Deli’s Windy City Pastrami & Swiss features sliced pastrami and melted Swiss cheese with Dijon mustard and signature dressing served on oven-baked Dark Rye bun.

I got the medium (8″) for $7.20 courtesy of a gift card from the company.

The Windy City Pastrami & Swiss is one of three “Route 66 Sandwiches” that returned to  Schlotzsky’s this summer and is inspired by Chicago. At the center of the “Windy City” is, of course, the pastrami. Schlotzsky’s pastrami was juicy and flavorful with a light smokiness. On top of that, they gave me enough that there was no question as to what was the star of the sandwich.

The Swiss cheese was a surprisingly strong ingredient. I’m not usually a fan of Swiss and feel it often doesn’t provide much (albeit that’s probably due to the cheese quality rather than Swiss in general). But melted onto the pastrami, it provided a warm, almost gooey consistency throughout.

The Dijon mustard was tangy and a little bit spicy. It was also used pretty liberally. Schlotzsky’s signature dressing was hardly noticeable under it but every once in a while I got a bite that had more of a lightly-sweet, vinegary taste, which I imagine came from the dressing.

The Dark Rye bun didn’t seem too different from Schlotzsky’s usual sourdough bread. It was spongy but solid. If anything, the taste was just a bit more grainy than the sourdough.

Overall, I enjoyed Schlotzsky’s Windy City Pastrami & Swiss. The main ingredients worked well together and the supporting cast contributed positively. I’ve never been to Chicago and associate pastrami more with New York, but if this is the combo I can expect, I’ll definitely be picking one up if I ever find myself there.

Nutritional Info not available online.

By Darius.

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