Schlotzsky’s® Makes History as Newest GUINNESS WORLD RECORDS™ Title Holder for Larger-Than-Life Mural in Austin, Texas

Thousands of sandwich-lovers contributed to a giant paint-by-numbers mural featuring The Original® sandwich, designed by graffiti art legend Sloke One

ATLANTA (Oct. 9, 2017) – Today, Schlotzsky’s® joins the ranks of those who have dared to dream big, becoming an official GUINNESS WORLD RECORDS title holder for the Most contributions to a painting by numbers. The GUINNESS WORLD RECORDS title attempt was the culmination of a three-day celebration in the brand’s hometown of Austin, Texas to mark the 46th birthday and the first official “Schlotzsky’s Day,” proclaimed by the City of Austin on October 6.

The paint-by-numbers mural was designed by street artist and the “Mayor of Austin Graffiti Art,” Sloke One. Situated on a background featuring the Austin skyline, a larger-than-life replica of the famous sandwich Schlotzsky’s started serving in 1971 — The Original® — was sketched onto the brick wall on the side of the building at the Schlotzsky’s South Lamar Boulevard location.

“Featuring 2,643 individual sections painted by Austinites and visitors over the course of three days, the mural surpassed the 2,604 goal and is a true “Austin Original,” and a colorful, permanent legacy in the city. The weekend-long GUINNESS WORLD RECORDS title attempt and birthday celebration also featured live music and surprise rides on the Schlotzsky’s double decker bus with celebrity appearances. By the end of the celebration, 3,000 free sandwiches had been enjoyed, and over 22 gallons of paint had been carefully brushed onto the wall.

Now with more than 350 locations worldwide, the inspiration for the mural and GUINNESS WORLD RECORDS title attempt is a nod to Schlotzsky’s humble beginnings in the city of Austin. Founded in 1971, the first Schlotzsky’s location was once home to a single sandwich, The Original®. As the only item on the menu, the sandwich featuring premium meats, cheeses, and marinated black olives served on a homemade sourdough bun quickly created a passionate following that is stronger than ever 46 years later.

“Our Austin heritage is what the Schlotzsky’s brand was built on, and we couldn’t be more proud to work alongside the local community to bring home a GUINNESS WORLD RECORDS title,” said Kelly Roddy, president of Schlotzsky’s®. “Schlotzsky’s will share a permanent piece of history with the city and Austinites who have been loyal fans for over 46 years. We’re committed to continuing to bring a taste of Austin to our fans all over the country.”

On hand to officiate the attempt was GUINNESS WORLD RECORDS adjudicator Michael Empric, who presented a certificate to Schlotzsky’s once participant numbers were confirmed. The previous record was held by Victoria Educational Organisation in Hong Kong, which had 2,603 contributions to a 42-foot-long mural completed on December 22, 2015.

“It was wonderful to see so many members of the Austin community participating in Schlotzsky’s attempt for the Guinness World Records title of Most contributions to a painting by numbers,” said Michael Empric. “Thanks to their efforts, Schlotzsky’s was able to make history by achieving the title with an outstanding number of participants. We congratulate and welcome Schlotzsky’s into the Guinness World Records family.”

Find Schlotzsky’s on Facebook at @Schlotzskys, and online at www.schlotzskys.com.

About Schlotzsky’s®

Since 1971, Schlotzsky’s® has been the home of The Original® oven-baked sandwich. The menu has evolved with guests’ tastes to include the highest quality hot delicious sandwiches on its legendary Fresh-from-Scratch® oven-baked sourdough buns, gourmet pizzas, Artisan flatbreads, handcrafted Macs, freshly made-to-order salads, savory soups and delicious Cinnabon® treats at co-branded locations. With more than 350 locations worldwide, Schlotzsky’s® is the fast-casual choice for a quick and fresh dining experience. For more information, visit www.schlotzskys.com.

Get Ready to Run Your Bunz Off: The Schlotzsky’s Bun Run is Back!

Lace up those running shoes and get those buns in gear for the 33rd Schlotzsky’s Bun Run on Sunday, September 27! The Bun Run is the perfect race for casual runners and serious racers! And don’t forget the kids and pets! Kids are welcome to sign up for the 5K, but if they aren’t quite ready they can run the kids only 1K! And bring along man’s best friend for an easy jog or enter your pet to be timed to see if your dog is the Fastest Dog in Austin.

Click HERE to register! Register any time before 5pm CST on Saturday, September 26 and pay just $30 for the 5K. Online registration ends at 5 pm Thursday, September 24. Registrations will be accepted at packet pick up or onsite. After 5pm on September 26, fees will be $35 for the 5K.

Kid’s K prices are $15 right up until the race, and Fastest Dog in Austin prices are $10/dog until the race.

The Schlotzsky’s Bun Run benefits our corporate national cause, JDRF, formerly Juvenile Diabetes Research Foundation. Proceeds from the race will go directly to JDRF to benefit both the national and local chapters. Since announcing JDRF as our corporate national cause in 2012, Schlotzsky’s has provided almost $500,000 in support and donations to JDRF.

Sunday, September 27, 2015
Race Expo – Kicks off with the Kids K at 8:00 am
8:00 am – Kids K
8:30 am – 5K

Start/Finish – In the heart of The Domain at 11401 Century Oaks Terrace Austin, TX 78758

$500 Prize Purse
5K Male – $250
5K Female – $250

Flat Out Tasty

EvansvilleLivingArtisan flatbreads revamp Schlotzsky’s menu

By Emily Patton

One of the hottest trends sweeping restaurants is artisan flatbreads. While similar in appearance to a pizza, flatbread is made without yeast with the dough rolled very thin and baked crispy.

Schlotzsky’s, which has more than 400 franchised and company-owned locations around the world, has joined the craze, revamping its menu to add four varieties of artisan flatbread.

“A lot of people are jumping on this flatbread product right now,” says Meena Mundle, who is a Schlotzsky’s franchise owner with her husband Ashish at 301 N. Green River Road. “I truly believe our product is far superior than others out there.”

Customers can choose from the California Chicken and Avocado, Chicken Chipotle Pesto, Margherita, and Italian Sausage and Basil, which are each served on a wooden pizza paddle and made with fresh ingredients. Each artisan flatbread dish is $7.49.

Mundle says it’s the individualized sauces that set their flatbreads apart from the rest, such as on the California Chicken and Avocado, which has an Andouille white cream sauce with roasted chicken breast, chopped bacon, diced avocado, fresh red bell pepper, cilantro, mozzarella and cheddar cheeses, and a southwest chipotle mayo.

Another tasty delight is Italian Sausage and Basil topped with the balsamic reduction and thinly sliced Italian sausage, sun-dried tomato pesto, fresh basil, roasted red peppers and tomatoes, and fresh mozzarella and Parmesan cheese.

“As soon as customers try them, they are coming back on the following day,” says Mundle. “They are absolutely addictive. All your taste buds kind of come alive, as you taste all the different ingredients. It is so different than what we previously offered.”

For more information on Schlotzsky’s, call 812-471-4011 or visit schlotzskys.com/menu/.

Source: Evansville Living

America’s 25 Best Chain Sandwich Shops – Schlotzsky’s Ranks #5

Schlotz_TheOriginal_052510_300dpiThroughout modern history, it’s never been particularly difficult to find a sandwich to eat. Just about every place that sells food will be able to make you one in some form or another, and if worse comes to worst it’s also pretty easy to find bread and something to put inside it. But recently it seems as if a golden age of sandwiches has begun. From “artisan” breads to lavish, gourmet fillings, it’s easier than ever to find a groan-inducingly good sandwich (and hardly anyone would argue against a perfectly composed sandwich being akin to a work of art). Thankfully, many chain sandwich shops are stepping up their game and offering some world-class sandwiches. They deserve to be recognized, so we’re saluting the top 25.

America’s 25 Best Chain Sandwich Shops (Slideshow)

In order to assemble our list, we reached out to the folks who would know best: you. We started with about 65 chains, defining a chain as any shop that has 10 or more locations. Some were national, some were regional. Next we assembled a survey and put it to a vote, asking you to select your favorites. With 1,287 responses collected from all over the country, the results were nothing short of definitive, and surprising.

So what did we learn? For one, quality is key. If you want to attract customers and keep them happy, you not only need to serve a product you can be proud of, but you also need to keep up with the times, make sure your bread and fillings are fresh, and give your customers an experience they’ll enjoy. Next, even the small guys can compete with the mega-chains, because at the end of the day they’re both on the same playing field.

From the little guys who made our list like Atlanta Bread Company and Steak Escape to the behemoths like Subway, and from the entrepreneurs with a grand vision to the old guard trying to cement their legacy, we salute them all. Why? Because the sandwich is quite possibly the greatest food ever invented, and they’re working day in and day out to make sure nobody forgets that.

Click here to see the 25 best sandwich chains in America.

Dan Myers is the Eat/Dine Editor at The Daily Meal. Follow him on Twitter @sirmyers.

Source: The Daily Meal

Schlotzsky’s, Randy Rogers step up to help Cleburne

By Matt Smith

Inspired by Friday’s concert bringing the Randy Rogers Band and friends to town, the Cleburne Schlotzsky’s location, 1216 W. Henderson St., will donate 20 percent of their sales from 2-10 p.m. that same day to the Cleburne Area Relief Fund.

“I told our area manager about the concert and he said, ‘Why don’t we do a fundraiser the same day?’” Cleburne Schlotzsky’s Manager Carol George said. “We donated box lunches after the tornadoes and this provides another way for Schlotzsky’s to better support and be involved in the Cleburne community.”

George said she’s excited about and looking forward to Friday’s concert and added that she thinks it’s a natural fit for Schlotzsky’s to join in and help.

“We’re going to have the musicians coming in and a lot of people from out of town on Friday,” George said. “People here out and about that day so we just want to let everybody know they can stop by, get something to eat and know they’re helping the Cleburne effort, too.”

Concert organizers on Monday said they were thrilled to learn that Schlotzsky’s plans to help out with the effort adding that they plan to stop by the restaurant and fill up on sandwiches.

Rogers, a Cleburne native, organized the concert shortly after tornadoes blew through Cleburne and surrounding areas on May 15. Although the tornadoes resulted in no deaths or serious injuries, they generated major damage throughout neighborhoods in southwest Cleburne and those west of Lake Pat Cleburne. The storms destroyed several homes and several residents remain relocated for the time being while their homes are repaired.

Rogers recently returned home to tour tornado hit areas and characterized the damage as worse than he imagined.

Rogers called upon fellow country musicians Steve Helms, the Amos Moses Band and Sonny Burgess to fill out the benefit show’s lineup.

Money raised by the concert and Schlotzsky’s will go into a relief fund established by the Cleburne Chamber of Commerce Foundation. Donations to the Cleburne Area Relief Fund may be made at any Pinnacle Bank location.

The chamber will continue taking applications for tornado victims through Aug. 15. For information, call 817-645-2455.

Source: Cleburne Times-Review

For concert info visit Concert for Cleburne on Facebook.

Schlotzsky’s Inks Franchise Agreement for 55 New Restaurants Throughout Seven Former Soviet Countries

Schlotzsky’s®, home of The Original® round toasted sandwich and famous Fresh-from-Scratch® buns, recently signed a franchise agreement for 55 restaurants throughout seven of the former Soviet countries, including Russia, Belarus, Estonia, Kazakhstan, Latvia, Lithuania and Ukraine.

The master franchise agreement was awarded to Moscow-based entrepreneur Mehmet Akpinar, who plans to open the first restaurant in Moscow. The remaining locations are expected to open over the next 10 years.

“This is a time-tested brand that has the ability to bring people together, from all walks, in their love for Schlotzsky’s sandwiches,” said Akpinar, who currently owns Pegas Touristik, a large tour operator which services Moscow and Antalya, as well as the newly formed Golden International Management Services Ltd. “After looking at the international success of Focus Brands’ restaurants and the available market share for a restaurant like Schlotzsky’s in these countries, it seemed like a natural fit for us. I’m thrilled to open the first location.”

Mike Shattuck, President of Focus Brands International, said this was one of the more significant deals the company has ever signed.

“This is a huge deal for us – we love expanding the Schlotzsky’s brand with entrepreneurs like Mehmet, who understand the complexities, challenges, and rewards of operating a company within their respective country,” he said.

As with domestic growth, further international expansion remains a focal point for Schlotzsky’s in 2013 and beyond. Company plans call for over 30 locations in the next five years.

International Schlotzsky’s franchise locations can currently be found in Azerbaijan, Turkey, and South Africa.

Schlotzsky’s offers more than 15 different sandwiches on its famous unique round freshly-baked buns, as well as gourmet pizzas made with Fresh-from-Scratch crusts, freshly made-to-order tossed salads, and a variety of soups.

Source: Restaurant News

Serving sandwiches for a quarter century

Schlotzsky’s Deli celebrates 25 years in Battle Creek

Written by
Jennifer Bowman
The Enquirer

Schlotzsky’s celebrates 25 years in Battle Creek

Eric Kitchen said he hears it at least three times a week.

“So many people pull off the highway and come here to eat and say, ‘I cannot believe I found a Schlotzsky’s. This is the best sandwich on the planet. Do people in Battle Creek know how lucky they are?’” said the 48-year-old. “We get that a lot.”

This month marks 25 years since Kitchen moved back to his hometown from Oklahoma City to open Schlotzsky’s Deli, a Texas-based sandwich shop. He now operates three locations in Battle Creek — on B Drive North, West Michigan Avenue and South 20th Street — and one in Portage on South Westnedge Avenue.

Not bad for a guy who brought a national franchise restaurant to Michigan for the first time when he was just 23 years old.

“I determined that from the restaurant business,” he said, “to be 100 percent committed, the only way to do it is to start something yourself.”

That commitment is clear through his customer service. Kitchen said it’s difficult to choose what has been most rewarding for him since he began the business. It could be the young locals he employed throughout the years, he said, or catering a funeral to fulfill a man’s request. Once, he said, they hustled all night to prepare to cater a 1,500-person event before realizing they hadn’t figured out a way to transport all the food.

But what comes easy for Kitchen is revealing how he has managed to keep his doors open for decades.

“Business isn’t that complicated,” Kitchen said. “If a customer leaves with a smile on their face, telling themselves they’re going to be back soon, then we’ve done our job.”

General Manager Jim Keating — who Kitchen said has been on the team since day one and also acts as a minority owner — agreed.

“It comes down to taking care of your customer,” he said. “If you take care of your customer — give them great service, give them a great product at a reasonable price — they’re going to come back. It all comes down to customer service. That’s the most important thing, is taking care of the customer and treating them like family. And we do that everyday.”

Schlotzsky’s opened in 1971 in Austin, Texas. It was home to a “single, one-of-a-kind sandwich,” according to its website, and now is an international franchise with locations in 35 states and four countries. Its menu has been expanded to offer salads, soups and pizzas.

Kitchen said being in business in 25 years has made it impossible to escape any economic downturn. A company that once boasted dozens of locations throughout the state, Kitchen is now the only remaining franchise operator. He closed his Marshall location about a year ago when it was decided that the cost of revamping the store and taking care of small children at home was too much.

While they used to have a heavy focus on growth, Kitchen said they’re now looking to provide the best quality of customer service at their current locations.

“I think if you do a darn good job, there’s room in the economy for a business,” he said. “There’s much more competition in town than there was when we first started. But I think more people dine out. I think that’s always skewing upward.”

But what has helped, Keating said, is the duo’s close connection to the community. Both are Lakeview High School graduates and work to help with community and school events on behalf of the business.

“Seeing those kids coming in everyday and supporting them, as well as them supporting us, I think is very important,” he said. “The parents and the families appreciate that as much as we appreciate their business. So you try to help out everybody as much as you can and give back as much as you can, and that’s what helped us grow.”

And there are no plans to stop now.

“We probably have 25 more years in us,” Kitchen said.

Source: Battle Creek Enquirer