Four Decades of Schlotzsky’s: It’s Time to Celebrate!!

National Promotion Gives Lucky 40 Fans Free Schlotzsky’s for a Year; Shops Nationwide Offer Special Promotion Oct. 4 for Legendary Sandwich

From a small mom-and-pop shop in South Austin to more than 350 locations worldwide, Schlotzsky’s has been satisfying taste buds with its round, freshly-baked buns for the past 40 years.

Celebrating its anniversary on Tuesday, Oct. 4, 2011, Schlotzsky’s invites consumers to enjoy the sandwich that launched the brand’s success…The Original®. Offered all day long, guests can purchase The Original (small) for a special promotional price of $1.99, with no coupon necessary.** Plus, throughout October, 40 lucky fans will win free Schlotzsky’s for a year by signing up on the Schlotzsky’s Facebook page or at any Dallas/Fort Worth area location.

“This October, we are celebrating where it all began with the sandwich that put Schlotzsky’s on the map—The Original,” said Kelly Roddy, president of Schlotzsky’s. “With a taste of the long-standing Schlotzsky’s tradition, The Original reinforces why our brand has stood the test of time and 40 years later we’re still enjoying them. We are sincerely grateful for our fans’ ongoing dedication and support during the past four decades.”

Launched in 1971 in a small shop on South Congress Ave. in Austin, Texas, Schlotzsky’s was home to only one menu item: an one-of-a-kind sandwich called The Original—an 8-inch freshly-baked sourdough bun stuffed with three meats, cheeses, lettuce, tomato, olives, and dressing. Inspired by muffulettas in an Italian grocery store in New Orleans’ French Quarter, The Original was an instant hit in South Austin.

Fast forward to today, and the brand has more than 350 corporate and franchise locations worldwide and a menu that offers guests 15 different sandwiches on its famous, unique and round freshly-baked buns, as well as gourmet pizzas made with Fresh-from-Scratch® crusts, freshly made-to-order tossed salads, and a variety of soups and delectable desserts.

Embracing its past and looking towards the next 40 years, Schlotzsky’s recently launched a bold nationwide reimage campaign to make all locations Lotz Better® with a refreshed color scheme and a circle theme that reflects the unique round sandwiches offered by the restaurant. The new contemporary design incorporates a fresh, vibrant color scheme, tongue-in-cheek phrases, circular-themed photography as well as a newly implemented service model where crew members hand-deliver food to the tables. Additionally, each new Lotz Better location features a partnership with its sister company, Cinnabon®. With nearly two-thirds of the franchise system already reimaged, company plans call for all locations to have the Lotz Better look by the end of 2011.

For more information or to find the nearest Schlotzsky’s location, visit

** Offer valid at participating Schlotzsky’s locations.

Sandwich shop rises on University

By Bj Lewis and Karina Ramirez/Staff Writers

A second Schlotzsky’s Deli is coming to Denton.

The sandwich shop at University Drive and Carroll Boulevard is tentatively scheduled to open in early December.

Recent construction on the Schlotzsky’s building, at the northeast corner of the intersection, has attracted the notice of passers-by. The building previously housed a First United Bank branch.

Schlotzsky’s spokeswoman Debbie Gardner said the building renovation is “very tricky” but doable.

The owners of the new restaurant are franchisees Cary and Jackie Albert, who own three Schlotzsky’s locations, in Flower Mound, Coppell and Euless.

Cary Albert said he appreciates that Schlotzsky’s is a homegrown brand and a unique one.

“We wanted to stick to our roots,” he said.

The Alberts signed a lease last November for 416 W. University Drive, but received the commercial permit in July, according to city records.

“It has taken a long time since it has a lot of moving parts,” Albert said. “We went from a bank to a restaurant, so we had to deal with zoning requests and we also had to close off one of the entrances off University.”

According to city records, the bank location was 3,790 square feet. By the time the Alberts complete their restaurant modifications, it will be close to 3,200 square feet, with patio seating and a drive-through.

The franchise owners plan to hire 25 people at the new location.

The First United Bank location had operated for six years at the corner of University and Carroll. That location moved to the Rayzor Ranch Marketplace a year ago.

“We rented that property from a gentleman, and it served us well while we had it,” said Weston Thaggard, a bank officer at First United Bank.

He said the intersection should bring a lot of traffic to the restaurant.

“I think it will do well there,” he said. “The drive-through concept has also worked for other restaurants around there like McDonald’s and Jack in the Box.”

Schlotzsky’s is a subsidiary of FOCUS Brands. The sandwich shop, known for its round, muffuletta-style bread, was founded in Austin in 1971. The franchise has grown to 350 locations, including nearly 165 in Texas, Gardner said.

Denton’s current Schlotzsky’s location, owned by another franchisee, opened in 1991 at 2410 S. Interstate 35E.

Gardner said another location existed on Avenue B in the early 1990s.

“We have had a very loyal following in Denton,” Gardner said, thank university students for requesting more locations in the area. “It is still going strong.”

Source: Denton Record-Chronicle


S.A. proves to have drawing power on retail-franchise front

Tricia Lynn Silva

Reporter – San Antonio Business Journal

The country’s uncertain business climate isn’t slowing the pace of retail franchise growth in the Alamo City, as evidenced by the continuing flow of new concepts entering the market.

Some of the latest arrivals include clothing stores like Plato’s Closet and Once Upon a Child.

The city is also seeing a growing menu of new food-entertainment concepts. One of the most recent entries: New Orleans-based Copeland’s of New Orleans, an upscale restaurant working to bring the flavor and hospitality of the Big Easy to the Alamo City.

Copeland’s joins an ever-growing list of restaurants opening their doors in San Antonio; others include Beef ‘O’ Brady’s, Wing Zone, Urban Taco and Corner Bakery.

Some familiar names also have sought out San Antonio for their latest evolutions. Case in point is Austin-based Schlotzsky’s, which will be rolling out a new tri-brand store — bringing the sandwich shop, Carvel Ice Cream and Cinnabon under one roof.

“We want to make our business model as efficient as we can,” explains Schlotzsky’s president Kelly Roddy of the tri-branded stores. With its ability to target different tastes on different occasions “it makes for a really profitable franchise model.”

Schlotzsky’s plans to open upward of 10 new stores in the San Antonio area over the next three to five years.

While these businesses have brought some new concepts to local consumers, these franchises also offer budding entrepreneurs a chance to control their own destiny — at a time when that control has been hard to find in the job market.

“A significant number of people — whether it was their dream to open a business or not — are finding themselves unemployed,” says Bob Tierno, the Texas area developer for The Entrepreneur’s Source, a consulting firm that has worked with several franchise businesses over the last 25 years. “Now, they figure it’s time to take charge of their own destiny.”

Texas’ business-friendly environment has made it a hub for new companies. As for the attraction of San Antonio, Tierno says that the city’s diverse and growing population, makes it a hot spot for these franchises.

And given the latest national statistics, San Antonio could remain a key market for franchises for a while.

In its 2011 Economic Outlook, theInternational Franchise Association   reports that in 2010, there were more than 760,000 franchised businesses in the U.S. By the end of 2011, that number is expected to grow to more than 780,000, according to IFA — which uses data compiled by Pricewaterhouse Coopers LLP.

In 2010, the franchise industry generated about $706 billion in revenue. That number is expected to grow to $740 billion by the end of this year, IFA reports.


The franchise model also offers the support system that can be crucial to new small-business owners like Melanie VanDyke, a former teacher and now the owner of two clothing stores here under the Plato’s Closet brand banner.

Van Dyke opened San Antonio’s first Plato’s Closet — one of four bargain-based lines owned by Minneapolis-based Winmark    . Her store was until recently located at 754 NW Loop 410 — at North Central Side retail center Park North.

Plato’s Closet buys and sells gently used clothes geared to the teen and 20-something shopper, says Van Dyke, who recently signed an agreement with Winmark to bring the Plato’s Closet concept to the Northwest Side. The actual site for that planned outlet is still being determined, she says.

Van Dyke has also moved her original store at Park North to a nearby shopping center at 603 NW Loop 410. She more than doubled her space in the process — going from a space of 3,000 square feet to a site spanning 8,000 square feet.

“We spent money to market ourselves, but the customers did a better job than we did,” says Van Dyke of the success of Plato’s Closet.

She also gives much credit to Winmark.

“Winmark does a fantastic job of setting you up to be a successful business owner,” Van Dyke says. “They provide you with the support that you need.”

That support, of course, is not free. Total development costs for a Plato’s Closet store, for example, range from $180,000 to $354,000, according to Steve Murphy, president of franchising for Winmark. Included in that estimate is the initial $50,000 worth of merchandise that a franchisee needs to open a store, the franchise fee, and other expenses associated with operating a store — including lease agreements and interior finish-out costs for a space.

Learning from mistakes

What franchisees can get for their investment, however, is a market-tested product.

“You can learn from someone else’s mistakes,” says Wayne Brewer, a franchisee for Schlotzsky’s.

Working in partnership with his wife, Brewer is one of several franchisees rolling out a new tri-brand model in the San Antonio area.

By the time Brewer and his wife opted to get into the Schlotzsky’s business, they had seen the company go through “the good, the bad and the ugly,” says Brewer.

That history includes the chain’s modest beginnings in Austin in 1971, bankruptcy reorganization in 2004 and its re-birth, courtesy of FOCUS Brands, franchisor of such concepts as Moe’s Southwest Grill, Auntie Anne’s pretzels, and of course, Carvel and Cinnabon. “We followed them through that period, and now, we’re ready,” says Wayne Brewer.

San Antonio has seen a lot of growth and “there are several new restaurants coming in,” says Roddy, who plans to make Schlotzsky’s a well-branded name among the new entrants.

Source: San Antonio Business Journal




Alternative Opportunities gives high school drop outs a second chance

The services target 16-21 year olds to help them get their lives back on track.

by Jay Scherder

SPRINGFIELD, Mo — The lost earnings for the 2010 Missouri high school dropouts totals nearly $5.2 billion dollars. One organization in the Ozarks is trying to reverse that trend by helping kids get back on track.

Alternative Opportunities is an alternative for those students who felt high school wasn’t for them. Many had some sort of barrier in their way to completing their GED and finding a good job. One mother of two we spoke with says, without the program she doesn’t know where she’d be.

“I was kind of a rebellious teenager, so I dropped out of school,” said Rebekah Boudoin.

Nearly 20,000 Missouri students don’t graduate from high school every year.

“I didn’t want my kids, at the same age as me, having an excuse to drop out because their mommy did,” she said.

Rebekah Boudoin was one of those students, back in 2006, when she was just 16 years old.

“My oldest son just turned five and I have a three year old,” she said. She’s now 23 and is getting her life back on track thanks to Alternative Opportunities.

“Maybe they are a single parent, maybe they’ve dropped out of high school and need GED classes,” said Alternative Opportunities Program Director Lauren Solidum.

The program is through the Missouri Career Center–designed especially for youth ages 16 to 21. “We’re providing occupational skills training, job readiness training, and soft skills,” said Solidum. It works one on one with people like Rebekah to help them find a path for the future.

When asked how important the program was, Rebekah replied, “Very important, because I’m a very shy person. So it gave me more experience to get out of my comfort zone.”

“We work with businesses in the community–Springfield and the surrounding area–and provide a 240 hour paid internship,” Solidum said. For Rebekah, that internship was at the Springfield License Office. It was that experience that led to her new job at Schlotzsky’s.

“I’m a baker,” said Rebekah, “I bake all the bread here.”

“She is an absolute success story for us,” Solidum said, “She learned skills and is out in the workforce.”

She’s not done yet.  She starts classes at OTC next semester. “What I want to do is be an RN or psychology,” Rebekah said.

She readily admits none of it would be possible without the guidance and direction from Alternative Opportunities.

“I feel awesome that I’ve made it this far and it’s all for my kids. I want them to have a good life.”

Alternative Opportunities is calling on youth looking for some direction in life, but it’s also inviting more businesses to become part of the process. It works with about 100 businesses in Greene, Taney, Christian, Dallas, Polk, and Webster counties, but would like to work with more.

If you’d like to get involved call 887-4343.

Source: KYTV

Schlotzsky’s featured on CNBC’s Worldwide Exchange

Schlotzsky’s president Kelly Roddy talks to Nicole Lapin on CNBC’s Worldwide Exchange, where he addresses Schlotzsky’s reimage efforts and future growth plans.

FREE Guacamole at Schlotzsky’s


We’re celebrating National Guacamole Day with Wholly Guacamole. Today only, get free guacamole with any sandwich meal purchase! You can add some guac to your sandwich or use it to dip your chips. And you’ll get a $2 off coupon for Wholly Guacamole. Holy Guacamole, people!


Schlotzsky’s/Cinnabon Grand Opening in Coppell, TX

Schlotzsky’s will kick-off its grand opening celebration with a Chamber ribbon-cutting at 10:30 a.m. on September 2. Festivities continue throughout the day with games and prizes, free whiz rings and an appearance from Schlotzsky’s very own Bobby Bun. Plus, all weekend, guests have the opportunity to win free Schlotzsky’s for a year!

The Coppell Schlotzsky’s, located at 135 S. Denton Tap Road, is open every day from 8 a.m. to 10 p.m. Additionally, catering is also available by calling the Coppell location at (972) 393-3233.