Fort Worth Date Night: What’s your Schlotzsky’s?

By Mike Bloomberg

There are many questions, comments and pressures that come with the title of “The Romance CEO.” The pressure comes because, since I am single, people often wonder if every date with me has to rival an episode of The Bachelor. Perhaps a helicopter ride to lunch or a horse-drawn carriage ride through downtown to a privately catered dinner. And, during dinner, Michael Buble serenades us with his hits. The answer to this is a categorical “Uhhhhh…no.”

While these amazing dates make for great TV, they don’t necessarily define romance. We often hear the phrase “don’t sweat the small stuff.”

When it comes to romance, I believe that “the small stuff” is exactly what you should focus on. In a recent article, I mentioned Valentine’s Day being an important day. While you should do something for your special someone on this day, picking up flowers from the grocery store at the last minute, fighting crowds in a restaurant and grabbing a box of chocolates in the checkout line does not equal romance.

It’s what you do the other 364 days of the year that count. The “for no reason” gifts and the “just because” cards are the manna from heaven. These are the nuggets that will have her or him bragging about you at the gym, at the water cooler and at the hair salon.

Whether I’m meeting with a client, doing an interview or speaking to an audience, the one thing I always stress when it comes to a marriage proposal is that it has to be all about her. The marriage proposal has very little to do with who is doing the asking and everything to do with who is being asked. When you are in a relationship, this should be your mantra every day of the year.

And, don’t worry that you’ll be taken advantage of. The favor will be returned. Haven’t you heard the expression, “Do unto others as you would have done unto you?” This is so true in relationships.

A couple of years ago, during a trip to the gym, I got engaged (no pun intended) in a conversation with a fellow yoga buff after class. She’s a woman in her 30’s and is the type of person who lights up when you talk to her and you thoroughly enjoy being around. She’s married with one child. So, I asked, “Do you have big plans for Valentine’s Day?” Without missing a beat, her huge blue eyes got bigger, her face lit up and with an overjoyed grin, said, “This is the best story.”

She proceeded to tell me that this time last year they were completing construction on their new home. As it turned out, they were able to move in on Valentine’s Day. It was late in the day and they were starving from all the hard work. Yoga Girl ran to Schlotzsky’s fast-food restaurant, picked up some food and returned home and they ate it by their brand-new outdoor fire pit. Fast forward exactly one year to the next Valentine’s Day.

“Do you have big plans for Valentine’s Day?” The plan was to relive last year. “We are going to pick up Schlotzsky’s again and eat it by the fire pit.”

And when I asked what they were eating, she was ecstatic to share that they get a large “original” sandwich and split it. They have now created a memory and a tradition. Even though money is no object, this annual experience is now something that means the world to them.

So, I leave you with this thought: When you feel the pressure of “doing it right” or planning the perfect date, there is not a template. Take the pressure off and know that there is not a universal perfect date. What makes it perfect is that it is specific to the two of you. With that said, the next time you go to plan a Valentine’s Day date, a birthday celebration, an anniversary, a weekend away or a date for no reason at all, ask yourself, “What’s your Schlotzsky’s?”

Mike Bloomberg, owner of The Romance CEO, is a romance and marriage proposal consultant. He can be reached at

Source: The Fort Worth Business Press

Formula for Small Business Success

It seems quite simple, but sometimes we make things so complicated – we apply strange procedures, change strategies, move schedules and do almost anything to change the status quo – but in the end we realize that in the beginning, we were booming and now it’s too complicated to get back to where we were.

Often we make sudden changes in our business and we feel or believe that those changes directly created improvement when, in reality, the improvement was due to external conditions.

My suggestion is that anytime we progress or worsen, we need to isolate the whole truth of that particular situation in order to avoid confusing the facts. It’s very easy to celebrate a victory or cry about a defeat, but it’s complicated to analyze the facts with cold minds and no feelings.

An example of this is if one day I start selling product “a,” which goes against the nature of my restaurant’s business and results in phenomenal sales. Then the next day, I sit down after the euphoria of that huge increment of sales to find out that none of my usual customers had bought product “a,” rather, a large group from a hotel behind my restaurant had come looking for that special product. If I had not done any research about sales of product “a” on that particular day, I would have most likely placed a large order for that product and sold only a few. My inventory would have skyrocketed and my sales would have seen no difference. This particular increase in sales would have been due to external conditions.

When it comes to maintaining a successful business, apply this basic formula: 1+1=2. It might sound silly, but in numerous occasions we try to create mathematical formulas, logarithms and algebraic functions to arrive with the same end result, but with much more effort.

My best advice would be to follow the simple formula above as well as to never sacrifice the quality of your product. Forfeiting the quality of your product may help to improve your sales in the short term, but it will take you out of the game in the future. A customer can forgive you for a high price, but they will never forgive bad quality, and if you are a part of a franchise, you do not want to sacrifice the brand’s quality because it will affect the entire system’s reputation.

If you’re involved in a franchise business, the most important thing to do to start improving is to follow the manuals provided. These are prescriptions for success. If you do not believe in the policies set forth, then do not get involved with that particular franchise. Instead, open your own business under your own rules. I can assure you that in the long term, these formulas have proven to be efficient if they are fulfilled. If you are looking to open up a franchise, make sure to research the franchise business you want to get involved with: the brand, the business model and the other franchisees, because if you follow the same rules as the other triumphed owners, then the entire business will have an even larger chance for success.

Born in Veracruz, Mexico, Fernando Lara-Celis has recently opened his 6th successful Schlotzsky’s franchise in the Dallas area. He can be reached at

Source: Corp! Magazine


Schlotzsky’s grand opening in Texas City, TX

If you’re in the Texas City area, head to 3325 Palmer Highway and join in the grand opening celebration!

Schlotzsky’s rolls back into Brenham with “Lotz Better” look

By Miranda Omer, Houston Lunch Examiner

Area diners can expect quirky and fun quick-casual experience at new location in Brenham, Texas.

Schlotzsky’s, home of The Original round toasted sandwich and famous Fresh-from-Scratch buns, is back in Brenham and here to stay with its newest “Lotz Better” location at 2606 Highway 36 South, adding nearly 45 jobs to the local economy and bringing smiles to diners with its quirky brand personality.

“We are excited to be back and Brenham and we can’t wait to share our new ‘Lotz Better’ look, complete with addictive recipes, upbeat surroundings and funny sayings,” said Kim Pham, owner of the Brenham Schlotzsky’s location. “It’s hard not to smile when you walk into our bright new restaurant, smell the bread baking and see how much fun we have with our unique ‘bun humor.’ Brenham is in for a real treat.”

The new restaurant was built with Schlotzsky’s rebranding efforts in mind, which include a newly designed restaurant, a co-branding deal with Cinnabon and a new service model where crew members hand-deliver food to the tables, all intended to maximize the customers experience.Schlotzsky’s of Brenham offers 15 different sandwiches on their famous unique round freshly baked buns, as well as wraps, gourmet pizzas made with Fresh-from-Scratch crusts, freshly tossed salads, a variety of soups and delectable desserts, including a Cinnabon Express station where guests can enjoy a number of Cinnabon’s warm, homemade treats.

“With all of the new elements that enhance the Schlotzsky’s experience, we stay true to our roots by offering only the highest quality fresh ingredients and baking our sourdough breadfrom scratch every day,” said Schlotzsky’s President, Kelly Roddy. “We are truly excited to be back in Brenham with a taste of the ‘Lotz Better’ Schlotzsky’s.”

With more than 350 locations worldwide, Schlotzsky’s continues its growth momentum by aggressively targeting markets in Texas and in untapped markets around the country such as Kansas City, St. Louis, Raleigh, Charlotte, Atlanta and Florida for multi-unit developers. Roddy added that, ideally, Schlotzsky’s plans to have between 600 and 700 locations by 2015.

For more information, visit the beloved sandwich franchise online, or visit Schlotzsky’s newest Brenham location.

Source: The Houston Examiner