McAllen, Texas Schlotzsky’s celebrates silver anniversary

April 21 (The Monitor) – McALLEN, TX – The slogan on her new boyfriend’s eatery was “just one sandwich, it’s that good,” but to Beth Wood the food wasn’t good at all.

It was 1986 and then boyfriend, Jim Wood, was in his second year as owner of the Rio Grande Valley’s first Schlotzsky’s deli at La Plaza Mall.

The first year had been rough for the franchise owner. Wood lost one of his investment partners, and shoppers at the mall were reluctant to embrace the deli’s lone sandwich, the Original – ham, Genoa and cotto salamis, three cheeses and a heap of vegetables on toasted sourdough bread.

He countered by offering free samples. Beth Wood, a schoolteacher who married Jim in 1987, kept eating it, too. The sampling turned Beth and hundreds if not thousands of others in the Valley into loyal customers. Read more.

Source: The Monitor

Schlotzsky’s to co-brand with Cinnabon

March 25 (Fast Casual) – In addition to a complete interior design and service model overhaul, Schlotzsky’s has boosted sales through a partnership with sister brand Cinnabon.

The co-branding deal, which allows for freshly made Cinnabon Classic Rolls and other treats to be sold on the Schlotzsky’s menu, has been rolled out at more than 50 co-branded locations, and at least 50 more are expected to carry the line by the end of 2010. Additionally, every new franchise deal that has been signed in the past six months has been for the combined Schlotzsky’s/Cinnabon model, according to the company. Read more.

Source: Fast Casual

Schlotzsky’s Goes All In With Cinnabon, New Look

March 24 (QSR Magazine) – Schlotzsky’s unveiled a new prototype store and extended cobranding relationship with Cinnabon as part of rebranding efforts it hopes to use to almost double in size by 2015.

“When FOCUS Brands purchased Schlotzsky’s several years ago, we put together a five-year strategy to reinvigorate and grow the brand,” says Kelly Roddy, president of Schlotzsky’s. “Part of the growth strategy was to make the concept more relevant, [but] still kind of mom-and-pop deli style. Read more.

Source: QSR Magazine

Schlotzsky’s gears up for a comeback

April 2 (Austin Business Journal) – It’s been nearly 40 years — many successful but more recently it’s been a struggle — since Schlotzsky’s Deli opened along South Congress Avenue. Now, having grown into an international franchise chain with 350 stores in 35 states and six foreign countries, it’s poised for its largest expansion since emerging from bankruptcy.

Company officials said the Austin-based company has turned the corner from the woes of the last decade, when the company filed for bankruptcy protection amid embattled leadership and slumping sales. Schlotzsky’s is undergoing a dramatic rejuvenation, which includes making over its stores and continuing a partnership with Cinnabon and Carvel Ice Cream to sell their wares. Along with that, the company is working to rebrand its image through advertising, and, most importantly, to double its size to 700 stores in five years. Read more.

Source: Austin Business Journal