Schlotzsky’s Route 66 Winner Hits the Road in Style

Fast-Casual Chain Awards 2011 Chevy Camaro

March 08, 2011 // Franchising.com // AUSTIN, TX – Schlotzsky’s® is giving one customer more than just their delectable, high quality Fresh-from-Scratch® bread and delicious sandwiches. In August, Schlotzsky’s launched a fall promotion, offering three new limited-time-only sandwiches and a chance to win a classic American car, perfect for a drive down Route 66 – a 2011 Chevy Camaro.

Lindsey Lang of Auburn, WA is the proud winner of Schlotzsky’s Route 66 contest and the 2011 Chevy Camaro. “I was in shock when I found out I won the car. This isn’t the type of thing that happens every day!” Lang exclaimed. “I’m so grateful to Schlotzsky’s for the car and I am excited to hop in my brand new Camaro and cruise down to the Schlotzsky’s in Bend, Oregon.”

During the “Pick Your Chicks on Route 66” fall promotion, Schlotzsky’s took the road west and designed three new sandwiches, the Santa Fe Chick, Sedona Chick and California Chick, each featuring ingredients inspired by their individual regions.

“Our guests demonstrated a passion for the history behind Route 66 and an appreciation for the regional flavors featured in each limited-time-only sandwich,” said Kelly Roddy, president of Schlotzsky’s. “We are excited to present Lindsey Lang with a car that reflects the style and persona of Route 66, the Chevy Camaro.”

Schlotzsky’s Route 66 promotion proved to be more than just a fun and rewarding contest for their customers. Schlotzsky’s increased their Bun & Fun eClub membership by 16 percent during the summer/fall promotion, making it a very successful limited-time-offer for the company. Bun & Fun eClub members receive special offers and alerts from Schlotzsky’s, including information on Schlotzsky’s limited-time-only offers, and special offers that include coupons, a free  on your birthday and other great offers. To join, go to http://www.schlotzskys.com/cms/fun.

Source: Franchising.com

 

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