Schlotzsky’s Route 66 Winner Hits the Road in Style

Fast-Casual Chain Awards 2011 Chevy Camaro

March 08, 2011 // Franchising.com // AUSTIN, TX – Schlotzsky’s® is giving one customer more than just their delectable, high quality Fresh-from-Scratch® bread and delicious sandwiches. In August, Schlotzsky’s launched a fall promotion, offering three new limited-time-only sandwiches and a chance to win a classic American car, perfect for a drive down Route 66 – a 2011 Chevy Camaro.

Lindsey Lang of Auburn, WA is the proud winner of Schlotzsky’s Route 66 contest and the 2011 Chevy Camaro. “I was in shock when I found out I won the car. This isn’t the type of thing that happens every day!” Lang exclaimed. “I’m so grateful to Schlotzsky’s for the car and I am excited to hop in my brand new Camaro and cruise down to the Schlotzsky’s in Bend, Oregon.”

During the “Pick Your Chicks on Route 66” fall promotion, Schlotzsky’s took the road west and designed three new sandwiches, the Santa Fe Chick, Sedona Chick and California Chick, each featuring ingredients inspired by their individual regions.

“Our guests demonstrated a passion for the history behind Route 66 and an appreciation for the regional flavors featured in each limited-time-only sandwich,” said Kelly Roddy, president of Schlotzsky’s. “We are excited to present Lindsey Lang with a car that reflects the style and persona of Route 66, the Chevy Camaro.”

Schlotzsky’s Route 66 promotion proved to be more than just a fun and rewarding contest for their customers. Schlotzsky’s increased their Bun & Fun eClub membership by 16 percent during the summer/fall promotion, making it a very successful limited-time-offer for the company. Bun & Fun eClub members receive special offers and alerts from Schlotzsky’s, including information on Schlotzsky’s limited-time-only offers, and special offers that include coupons, a free  on your birthday and other great offers. To join, go to http://www.schlotzskys.com/cms/fun.

Source: Franchising.com

 

New Vice President of Research and Development Committed to Making Schlotzsky’s “Lotz Better”

Industry Veteran and Culinary Expert, Paul Freeman, Joins the Schlotzsky’s Team

March 02, 2011 // Franchising.com // AUSTIN, TX – Schlotzsky’s, home of The Original® round toasted sandwich and famous Fresh-from-Scratch® buns, is proud to welcome Paul Freeman as the new Vice President of Research and Development. Freeman, who has an extensive professional background in culinary services with Metromedia Restaurant Group and restaurants such as Steak & Ale, Bennigan’s, Perkins and Bob Evans, has been appointed to lead the menu development in accordance with the new look and feel of each restaurant.

“Schlotzsky’s is known for their freshly baked buns, quality ingredients, exceptional service and quirky personality,” Freeman said. “My plan from a research and development standpoint is to maintain the integrity of the brand system-wide so we continue to set ourselves apart and solidify success for the new and existing franchisees across the country. At the same time, I look forward to lending my culinary experience to ensure the menu items continue to delight our customers.”

As Vice President of Research and Development, Freeman will continue to improve Schlotzsky’s menu offerings while maintaining the core of Schlotzsky’s business—their buns. Freeman holds a culinary degree from The Culinary Institute of America and has more than 30 years of experience in the restaurant industry.

“We are truly excited to have someone of Paul’s caliber joining the Schlotzsky’s team,” said Schlotzsky’s President Kelly Roddy. “We know that he will continue to build our ‘Lotz Better’ brand as the new VP of Research & Development.”

Schlotzsky’s recently introduced an entirely new brand image that is attracting a younger, hipper crowd and refueling franchise growth around the country. The brand reinvention, which is literally and figuratively “All ‘Round ‘Lotz Better,” includes a new prototype restaurant featuring vibrant colors, playful slogans, contemporary furniture and artwork, and a partnership with sister company Cinnabon® that offers franchisees two brands under one roof. Schlotzsky’s also introduced a new service model where crew members hand-deliver food to the tables.

Source: Franchising.com