Schlotzsky’s® Unveils First-Ever Chipotle Honey Sandwiches

The new mouth-watering sandwich trio will be layered with the hot and sweet honey chipotle sauce

Schlotzsky’s® falls into autumn with the announcement of a completely new line of limited-time-only Chipotle Honey Sandwiches. From now until November 25, the home of The Original® round-toasted sandwich will feature three new, signature Chipotle Honey Sandwiches – the Turkey and Bacon Chipotle Honey, the Roast Beef and Bacon Chipotle Honey, and the Chicken and Bacon Chipotle Honey.

“We have been looking to bring something hot and sweet to our customers and this trio of delicious sandwiches is the perfect menu option,” said Kelly Roddy, president of Schlotzsky’s. “When the chipotle honey tops our high-quality meats and cheese, it creates an irresistible taste. We look forward to hearing our customers’ feedback.”

The three new, signature sandwiches include:

Turkey & Bacon Chipotle Honey 

Smoked turkey breast and crispy bacon with smoked cheddar cheese, lettuce and tomato with chipotle mayonnaise and hot and sweet honey chipotle sauce on a toasted Sourdough bun;

Roast Beef & Bacon Chipotle Honey

Tender slices of Angus roast beef and crispy bacon with smoked cheddar cheese, lettuce and tomato with chipotle mayonnaise and hot and sweet honey chipotle sauce on a toasted Sourdough bun; and

Chicken & Bacon Chipotle Honey

Tender, shaved chicken and crispy bacon with smoked cheddar cheese, lettuce and tomato with chipotle mayonnaise and hot and sweet honey chipotle sauce on a toasted Sourdough bun.

Schlotzsky’s restaurants offer guests more than 15 different sandwiches on its famous, unique and round freshly-baked buns, as well as gourmet pizzas made with Fresh-from-Scratch® crusts, freshly made-to-order tossed salads, and a variety of soups and delectable desserts.

For more information or to find the nearest location, visit www.Schlotzskys.com.

Ahead of the Game

QSR Magazine – July 2010 – Operators often lose sight of the importance of innovation in a down economy, but recession or no recession, consumers demand new options.

At the end of 2008, Kelly Roddy was in the same boat as every other quick-serve executive. The economy was spiraling out of control around him, the average U.S. consumer’s wallet was shrinking, and his task was to figure out how to successfully weather the storm with his Texas-based quick-service sandwich chain, Schlotzsky’s.

But while many executives decided that maintaining business as usual was the best way to get through the recession unscathed, Roddy had other ideas. As president of Schlotzsky’s, Roddy decided his company was going to zig while everyone else zagged, embarking on a rebranding strategy at the very moment when it seemed most risky to do so. Read more.

Source: QSR Magazine