Schlotzsky’s-Cinnabon-Carvel opens in Las Cruces!


We have a brand new Schlotzsky’s-Cinnabon-Carvel coming to Las Cruces, NM. We’ll kick things off with a ribbon cutting ceremony at 9:30 a.m. and doors will open to the public at 10 a.m. on Thursday, September 26. Get there early, because the first 100 people to purchase a Cinnabon 6-Pack will get FREE Schlotzsky’s for a year. That’s one FREE small The Original sandwich each week for 52 weeks! We’ll have lots of fun games and other prizes to giveaway all day. Don’t miss it!

1763 University Blvd., Suite A, Las Cruces, NM


*One small The Original sandwich per week at this location for 52 consecutive weeks commencing on September 26, 2013 and expiring on September 26, 2014. Only valid for persons 18 years or older. Offer valid only at the Las Cruces Schlotzsky’s.

FOCUS Brands grows tri-branded locations

April 5, 2011 | By Ron Ruggless

While co-branded restaurants have become commonplace over the past decade or so, Focus Brands is going a step further and expanding its Schlotzsky’s/Cinnabon/Carvel tri-branded units.

The triple branding model is not entirely new. Dunkin’ Donuts tri-branded with Baskin Robbins and then-sibling chain Togo, and Kahala Corp. has nestled its Cold Stone Creamery and Great Steak brands with Tim Horton’s. In addition, Tricon Global, which later was renamed as Yum! Brands, in 1998 tested a tri-brand Pizza Hut, Taco Bell and KFC unit in Carrollton, Texas.

Focus Brands, however, has beyond the test phase, with 17 tri-branded units operating and more are on the way.

“The first from-the-ground-up tri-brand was in Midland, Texas,” said Kelly Roddy, president of Austin, Texas-based Schlotzsky’s. The tri-brand units cover the same 2,800-square-foot building that a stand-alone Schlotzsky’s would, he added.

“The real estate costs are the same,” Roddy said. “The obvious reasons are you can get three brands into the same square footage with one manager’s salary, one rent, one utilities. The unit-level economics is great when you are only talking about the additional costs of pieces of equipment.”

The advantage for the operator is getting incremental business in non-peak hours. “You have a dining room that fills up at lunch, gets a little busy at dinner,” Roddy explained. “But you have these snack dayparts where traditional restaurants find themselves pretty empty, in that 2 to 4 [p.m.] range. We find a lot more people coming in to have a cup of coffee or a Cinnabon, or grab an ice cream after lunch or dinner. It fills in the gaps really nice for us.”

Dan Quintana, who created LotzFresher Delis of El Paso, Texas, and plans to open his first of seven stores in the El Paso and New Mexico area in summer, said, “It’s a great opportunity to have three concepts under the same roof.

“It gives me the opportunity to serve my customer better. And a happy customer will keep coming back,” he added.

Quintana plans to position his stores in shopping center end caps, allowing for drive-thrus.

“Because of the Cinnabon inclusion, we probably will open at least the drive-thru early for coffee and Cinnabon,” he said. “Schlotzsky’s doesn’t have an extensive breakfast menu. Some franchisees do serve the limited menu.” Stores generally open at 11 a.m. for lunch, and Quintana foresees the possibility of opening at 7 a.m. or 8 a.m.

Roddy said Schlotzsky’s plans to continue its co-branding with Cinnabon as well. “We have slightly more than 100 Schlotzsky’s-Cinnabon co-brand units,” he said. “By the end of this year, I’m expecting we’ll have, on the low end, 160 co-brands to 190 or 200.” Schlotzsky’s currently has 370 units.

Prospective tri-brand franchisee do have to negotiate three different franchise agreements, Roddy said. “That’s the only real complexity. Otherwise, it’s still one operational unit.

Focus Brands is an affiliate of Roark Capital Croup, the private-equity firm in Atlanta, and also owns the Moe’s Southwest Grill restaurant brand.

Source: Nation’s Restaurant News

Schlotzsky’s plans to open Las Cruces eatery

LAS CRUCES – El Paso-based developer Danny Quintana plans to build a Schlotzsky’s restaurant in Las Cruces, although it might not happen until 2012 or later.

Jillian Phillips with Fishman Public Relations, reports that the company has signed a multi-unit franchise agreement with Quintana to open seven new Schlotzsky’s locations in the Las Cruces, El Paso and Alamogordo areas. He plans to open the first restaurant in El Paso this summer.

The new eateries are being built with Schlotzsky’s rebranding efforts in mind, which include a newly designed restaurant, a co-branding deal with Cinnabon and Carvel and a new service model where crew members hand-deliver food to the tables.

“We’ll open the first store (in El Paso) and concentrate on doing it right,” Quintana said. “From there, a lot depends on where I think the next best place will be Las Cruces has a great chance to be (store) No. 2 or No. 3.”

Schlotzsky’s menu includes sandwiches and salads. For example, it’s The Original Sandwich, includes smoked ham, Genoa and cotto salamis and melted cheddar, mozzarella and Parmesan cheeses layered with black olives, red onion, lettuce, tomato, mustard and its signature dressing on toasted sourdough bread.

Source: Las Cruces Sun-News


Schlotzsky’s goes sweet in Ruidoso

RUIDOSO – The 30-year-old Schlotzsky’s restaurant in Ruidoso added a Cinnabon Express to its location west of downtown on June 3.

Franchisee Jimmy Goodwin said the Cinnabon brand has a loyal following. “People are used to seeing it in airports and malls, and it’s become a standard feature in all Schlotzsky’s,” Goodwin said.

Goodwin says 54 of the Austin, Texas-based Schlotzsky’s franchises feature a Cinnabon counter. Ruidoso patrons will be able to purchase several Cinnabon products, such as the Cinnabon Classic, PecanBons and CinnaPacks. Read more.

Source: New Mexico Business Weekly