Tending to Business: Schlotzsky’s

Ask most young children what they’d like for their birthday, and their responses will typically include the hottest toy, video game or fashion trend. Lea Dalleggio’s wish, however, was a little more complicated. She wanted a Schlotzsky’s.

The franchise, popular in the South, became a favorite destination of hers as a child, when she would dine there regularly while visiting her grandmother in Houston, Tex.

“I wanted to be able to eat my sandwich whenever I wanted,” she recalls. “I was obsessed with the brand.”

The business venture didn’t make sense for the Dalleggios after Lea graduated college, but her father sold his business while she was pursuing her MBA, and suddenly owning a Schlotzsky’s became a more realistic possibility for the family. Upon completion of her studies, her father bought the New Jersey franchise rights to Schlotzsky’s, and the first eatery recently opened its doors at 39 Nathaniel Pl. in Englewood. The family plans to open 16 additional New Jersey locations over the next five years.

“I wanted the best of everything,” said Dalleggio. “I did all the homework. Schlotzsky’s is famous down South, but I have to spread the word and educate people.”

The restaurant, which she describes as “brand new and sparkling,” seats 65 people and features a menu that includes pizzas, salads and sandwiches. All bread, Dalleggio said, is baked from scratch on a daily basis. Among the most popular sandwiches are The Original, which contains lean smoked ham, Genoa and cotto salamis, and melted cheddar, mozzarella and parmesan cheese layered with black olives, red onion, lettuce, tomato, mustard and dressing, and the Angus Roast Beef & Cheese, which earned celebrity status in Pain and Gain, a 2013 American crime film starring Mark Wahlberg.

Schlotzsky’s also has Cinnabon cinnamon rolls, Carvel ice cream and Jersey Roasters Coffee, and will soon offer yogurt and fruit salad breakfast selections. The soda machine, which contains 129 different flavors, has been an exciting addition to the restaurant, according to Dalleggio. “It’s always fun to see what flavors mix together,” she said.

Patrons can take advantage of the Monday “Bunday” deal, which includes any small sandwiches or pizza for $3.99 (after 3 p.m.), or try their luck at Bingo on Wednesday nights. Those who can finish a large sandwich in fewer than 10 minutes — the restaurant’s “Lotza Meat Challenge” — are rewarded with a free Cinnabon and their picture on the wall.

“Every day is a little bit better,” she said. “I already have people coming in four times per week. Those who come in and try it really love it.”

Located in the Englewood ShopRite Plaza, Schlotzsky’s is open Monday through Friday, 8 a.m. to 8:30 p.m., Saturday, 9 a.m. to 8 p.m., and Sunday, 10 a.m. to 6 p.m.

For more information, call 201-608-5422 or visit schlotzskys.com.

Source: NorthJersey.com

Schlotzsky’s Englewood: A Lifelong Dream

 

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Lea Dalleggio didn’t want to be a movie star or president of the United States when she grew up.  All she wanted to be was an owner of a casual dining chain called Schlotzsky’s.  As a child, Lea would travel from her home in Monmouth County, New Jersey to spend summers with her grandmother in Houston, Texas.  She started eating at Schlotzsky’s when she was five years old and for two decades begged her father to open a restaurant in the Garden State.  Upon her completion of undergraduate and MBA programs at Rutgers University, the 25 year old finally got her wish.  Her father, Anthony Dalleggio, bought the New Jersey franchise rights to Schlotzsky’s as an investment for his family and Lea was soon on her way to running not only her first business, but New Jersey’s first Schlotzsky’s.  Dalleggio and her family plan to open an additional 16 locations in the Garden State over the next five years.

“As a child, I loved the freshly baked buns, the smell of the restaurant, the bright colors and the delicious sandwiches and salads,” said Lea Dalleggio, Englewood Schlotzsky’s franchise co-owner.  “Schlotzsky’s signature sandwich The Original®, a play on the New Orleans muffaletta with soft bread encasing tender meats, cheeses, lettuce, tomato and chopped olives, was something I dreamed about as a kid when I wasn’t in Texas.  My goal was to bring this distinctive sandwich on bread baked from scratch, salad and soup restaurant concept to the Garden State where I could get my year-round fix while providing the community with a completely new dining option that would be as attractive to kids as it would be adults.  We have fans driving to Englewood from Virginia to enjoy our sandwiches.  That’s how much of a following the brand has.  People stockpile our potato chips, which are made exclusively for Schlotzsky’s and come in nine varieties, to complement all our sandwiches.”

Located in the Englewood ShopRite Plaza at 39 Nathaniel Place, the casual dining eatery is open Monday through Friday from 8:00 AM – 8:30 PM, Saturday from 9:00 AM – 8:00 PM and Sunday from 10:00 AM – 6:00 PM.  The restaurant also offers Cinnabon cinnamon rolls and self-serve Carvel ice cream.  The restaurant serves Jersey Roasters Coffee, a blend produced in the Garden State, and will soon offer yogurt and fruit salad breakfast selections.  The location has bold, bright colors, making it a good venue for birthday parties and sports team league gatherings.  The restaurant offers catering in the region  with minimum orders of $30.  For more information, call (201) 608-5422 or visit www.schlotzskys.com.

Source: Jersey Bites

 

Schlotzsky’s-Cinnabon-Carvel opens first restaurant in New Jersey

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Our first restaurant in New Jersey is scheduled to open on Sunday, March 24 at 10am! Join us for all-day giveaways and a chance to spin the wheel for various prizes. Join the eClub on opening day and you’ll have the chance to win an iPad Mini. Schlotzsky’s will also reward the first 100 patrons who purchase a CinnaPack™ of six Cinnabon® Classic rolls with free Schlotzsky’s or Cinnabon for a year.

The fun doesn’t stop on opening day! During the opening week, the New Jersey Schlotzsky’s will support the brand’s national cause, JDRF, by donating 5% of proceeds to the organization.

Date: Sunday, March 24

Time: 10am

Address: 39 Nathaniel Place in the Englewood ShopRite Plaza

*One small The Original sandwich per week at this location for 52 consecutive weeks commencing on March 24, 2013 and expiring on March 25, 2014. Only valid for persons 18 years or older. Offer valid only at the Englewood, NJ Schlotzsky’s.

Schlotzsky’s President Kelly Roddy on FOX Business News

Kelly Roddy talks to FOX Business News about Schlotzsky’s expansion plans and the success we found with co-branding with Cinnabon and Carvel Ice Cream.

Schlotzsky’s Growth Momentum Skyrockets with 75 Franchise Agreements

 

Newly Rebranded Image Captures Interest of Multi-Unit Investors in New Jersey and Central Texas

Schlotzsky’s®, the home of The Original® round toasted sandwich,  announced today it has signed 75 franchise agreements for a total of 25 restaurants that will each house the Schlotzsky’s, Cinnabon and Carvel concepts under one roof.

Company executives said the restaurants will begin to open throughout New Jersey and Texas during the next six to 12 months. The first development agreement was signed with New Jersey-based Better Bunz, LLC for 17 tri-brand locations (a total of 51 agreements between the three concepts), to open in areas throughout New Jersey. Meanwhile, Texas-based Sac-N-Pac inked the second deal, with eight tri-brand locations, for a total of 24 agreements, to open throughout Houston, San Antonio and Central Texas.

“Together, these agreements represent the largest in Schlotzsky’s history,” said Kelly Roddy, President. “We are thrilled to expand the brand throughout Texas and New Jersey with a talented group of business savvy entrepreneurs,” added Roddy, who further noted that the new locations will feature the brand’s ‘Lotz Better’ look, a bright, contemporary feel with a circle theme and a new service model where crew members hand-deliver food to the tables.

While Anthony and Lama Dalleggio of Better Bunz, LLC will own the new Schlotzsky’s restaurants, their daughter, Lea, will oversee operations. In addition, the Dalleggios will work with experienced restaurateurs as part of their team to help with site selection, marketing and operations.

“Our family’s strong affinity for the Schlotzsky’s brand started many years ago while living in Houston,” Lea Dalleggio said. “When we moved to New Jersey, our family missed our favorite Schlotzsky’s sandwich and looked into bringing the brand to the region. After our due diligence, we couldn’t pass up the opportunity to replicate the Schlotzsky’s culture in New Jersey. We look forward to serving our customers with the best in gourmet sandwiches and beyond.”

Family-owned and operated fuel and grocery retailer, Sac-N-Pac, will open non-traditional interstate/convenience connected locations primarily operated along major highways and travel plazas. Each Schlotzsky’s restaurant will share a building with the fuel/convenience retail and have its own entrance, a separate drive-thru and a connected pass-through in the building.

With more than 350 locations worldwide, Schlotzsky’s continues its growth momentum by aggressively targeting markets in Texas and in untapped markets around the country including  Atlanta, Charlotte, Denver, Orlando, Tampa, Kansas City, Nashville, Phoenix, Raleigh and St. Louis for multi-unit developers. Roddy added that, ideally, Schlotzsky’s plans to have upwards of 700 locations by 2015.