Schlotzsky’s will take a bigger bite in Denver

By Mark Harden, News Director – Denver Business Journal

Schlotzsky’s, a sandwich chain with 10 Colorado locations, says it plans to add dozens more by the end of the year in metro Denver.

Austin, Texas-based Schlotzsky’s — a unit of Atlanta-based Focus Brands Inc. — says it has plans for 15 franchise deals in the city of Denver and another 30 deals in the Denver metro area by the end of 2014.

“The Denver market has already cultivated a loyal fan following and a strong brand reputation as consumers demand more convenient, fresh food options,” said David Wheeler, the chain’s vice president of franchise development. “We anticipate the same great success we’ve seen across Colorado in this targeted region of the state.”

Wheeler signaled that the company seeks “qualified franchise partners” in Denver.

The company said the new stores will offer franchisees “co-branding opportunities” with other Focus brands, Cinnabon and Carvel, “to offer franchise partners multiple streams of revenue under one roof.”

The move comes as homegrown sandwich chain Quiznos has faced challenges, shuttering thousands of stores in recent years and going through a pre-packaged Chapter 11 process.

Schlotzsky’s also is targeting markets in Texas as well as Oklahoma City, Tulsa, St. Louis and Kansas City for further expansion.

The chain says it currently has 350 locations in 37 states and three other nations.

Source: Denver Business Journal

Schlotzsky’s Launches Bold Reimaging Initiative in Kansas City

Kansas City, MO – Schlotzsky’s, the home of The Original® round toasted sandwich, is unveiling four “Lotz Better” reimaged restaurants in Kansas City on March 1, launching a nationwide initiative to reimage the entire franchise system by the end of 2011. The reimage, which includes over 350 Schlotzsky’s restaurants nationwide, includes a refreshed color scheme and a circle theme reflecting the unique round sandwiches offered by the restaurant.

To celebrate, each Schlotzsky’s restaurant in the Kansas City market will offer their famous sandwich, The Original (small), for $1.99 all day long. They will also hold a drawing at each restaurant for free Schlotzsky’s for one year.

“We are honored that Kansas City was chosen as the market to jumpstart this exciting initiative,” said Mike Fleming, owner of Schlotzsky’s in Mission. “The ‘Lotz Better’ look appeals to everyone, from adult to child, and provides a fun, fresh dining experience for the entire family. I’m excited to introduce our fans to the reimaged restaurant and attract new customers with our new look.”

The reimaged Schlotzsky’s features vibrant colors, playful slogans, contemporary furniture and artwork. Schlotzsky’s also introduced a new service model where crew members hand-deliver food to the tables. Everything, from tables and chairs to circular-themed local photography featuring tongue-in-cheek phrases is contemporary and … round. Schlotzsky’s in Kansas City, Mission and Overland Park also feature a partnership with sister company Cinnabon that offers two brands under one roof.

“Part of our growth strategy is to reinvigorate the brand with a fresh, new look while still maintaining the core of our business—our food,” said Kelly Roddy, President of Schlotzsky’s. “We have already signed a number of multi-unit deals with new and current franchisees since unveiling the new prototype and co-branding deal with Cinnabon.” Roddy added that the ‘Lotz Better’ look will be applied to all new construction, and the company plans to have all existing restaurants re-imaged by the end of 2011.

With more than 350 locations worldwide, Schlotzsky’s continues its growth momentum by aggressively targeting markets in Texas and in untapped markets around the country such as Atlanta, Charlotte, Denver, Florida, Kansas City, Nashville, Phoenix, Raleigh and St. Louis for multi-unit developers. Roddy added that, ideally, Schlotzsky’s plans to have between 600 and 700 locations by 2015.

Source: dBusinessNews

Cinnabon Express Rolls into Kansas City Schlotzsky’s

Sharmin Meadows

Kansas City Food Examiner

December 28, 2010 – Schlotzsky’s announces the addition of a Cinnabon Express at their northland location at 9300 N.E. Barry Rd.

With the new Cinnabon Express bakery, guests can enjoy a number of Cinnabon’s warm, homemade treats, including the Cinnabon® Classic Roll and CinnaPacks™.

The addition of Cinnabon Express is part of a nationwide transition to the “Lotz Better” Schlotzsky’s, which includes a co-branding deal with Cinnabon, a new service model where crew members hand-deliver food to the tables and a hip, circular-themed restaurant prototype featuring tongue-in-cheek phrases. All aspects of the “Lotz Better” Schlotzsky’s are designed to entertain and cater to the guest.

Source: Kansas City Examiner