Schlotzsky’s will take a bigger bite in Denver

By Mark Harden, News Director – Denver Business Journal

Schlotzsky’s, a sandwich chain with 10 Colorado locations, says it plans to add dozens more by the end of the year in metro Denver.

Austin, Texas-based Schlotzsky’s — a unit of Atlanta-based Focus Brands Inc. — says it has plans for 15 franchise deals in the city of Denver and another 30 deals in the Denver metro area by the end of 2014.

“The Denver market has already cultivated a loyal fan following and a strong brand reputation as consumers demand more convenient, fresh food options,” said David Wheeler, the chain’s vice president of franchise development. “We anticipate the same great success we’ve seen across Colorado in this targeted region of the state.”

Wheeler signaled that the company seeks “qualified franchise partners” in Denver.

The company said the new stores will offer franchisees “co-branding opportunities” with other Focus brands, Cinnabon and Carvel, “to offer franchise partners multiple streams of revenue under one roof.”

The move comes as homegrown sandwich chain Quiznos has faced challenges, shuttering thousands of stores in recent years and going through a pre-packaged Chapter 11 process.

Schlotzsky’s also is targeting markets in Texas as well as Oklahoma City, Tulsa, St. Louis and Kansas City for further expansion.

The chain says it currently has 350 locations in 37 states and three other nations.

Source: Denver Business Journal

Happy 1st Birthday to Greenwood Village Schlotzsky’s-Cinnabon

We’re turning one! Come celebrate with us on Thursday, May 24. We open at 10am sharp and the first 50 people to buy a Cinnabon 6-pack will get free Schlotzsky’s every week for a year. See you at the Schlotzsky’s-Cinnabon at 9624 E. Arapahoe Road in Greenwood Village, Colo!

Schlotzsky’s to open six new locations around Denver

Schlotzsky’s announced that in addition to its new Greenwood Village location, the company will unveil six “Lotz Better” reimaged restaurants throughout Denver. As part of its nationwide initiative to reimage the entire franchise system by the end of 2011, the reimage, which includes more than 350 Schlotzsky’s restaurants worldwide, features a refreshed color scheme and a circle theme that reflects the unique round sandwiches offered by the restaurant.

“It is an exciting time for the Denver Schlotzsky’s locations as we create an even better in-store experience for our guests,” said Brandon Poarch, owner of the Schlotzsky’s in Longmont. “The ‘Lotz Better’ look appeals to everyone, from adult to child, and provides a fun, fresh dining experience for the entire family. We’re thrilled to introduce our fans to the reimaged restaurants and attract new customers with our fresh look.”

 The reimaged Schlotzsky’s feature vibrant colors, playful slogans, and new artwork topped off with a new service model where crew members hand-deliver food to the tables. In addition, the Schlotzsky’s located in Longmont, Highlands Ranch, Denver and Greenwood Village also feature a partnership with sister company Cinnabon that offers two brands under one roof.

“Part of our growth strategy is to reinvigorate the brand with a fresh, new look while still maintaining the core of our business-our food,” said Kelly Roddy, President of Schlotzsky’s. “We have already signed a number of multi-unit deals with new and current franchisees since unveiling the new prototype and co-branding deal with Cinnabon.” Roddy added that the ‘Lotz Better’ look will be applied to all new construction.

With more than 350 locations worldwide, Schlotzsky’s continues its growth momentum by aggressively targeting markets in Texas and in untapped markets around the country including Atlanta, Charlotte, Denver, Orlando, Tampa, Kansas City, Nashville, Phoenix, Raleigh and St. Louis for multi-unit developers. Roddy added that, ideally, Schlotzsky’s plans to have between 600-700 locations by 2015.

For information on menu offerings, participating locations, or to find the nearest location, visit www.Schlotzskys.com.

Source: Castle Rock News Press

Schlotzsky’s Opens in Colorado, Gives A Sweet Deal

Schlotzsky’s, home of The Original round toasted sandwich and famous fresh-from-scratch buns, opened its newest “Lotz Better” location on Tuesday, May 24, 2011, at 9624 E. Arapahoe Road in Greenwood Village, Colorado, adding more than 25 jobs to the local economy and bringing smiles to diners with its quirky brand personality.

“With our addictive recipes, upbeat surroundings, and funny sayings, we’re adding tremendous flavor to the Greenwood Village quick-casual dining scene,” says Ron Harrison, who co-owns the new Schlotzsky’s in Greenwood Village with his wife Marion. “It’s hard not to smile when you walk into our bright new restaurants, smell the bread baking, and see how much fun we have with ‘bun humor.’ Greenwood Village is in for a real treat.”

Schlotzsky’s will kicked off its grand opening celebration with a Chamber ribbon-cutting at 5:00 p.m.on May 23. The following day, Schlotzsky’s rewarded the first 50 customers who purchase a CinnaPack of six Cinnabon Classic rolls with one free Cinnabon Classic Roll a week for a year. In addition, opening day customers could purchase a small The Original for only $1.99.

The new restaurant was built with Schlotzsky’s rebranding efforts in mind, which include a co-branding deal with Cinnabon and a new service model where crew members hand-deliver food to the tables. Everything from tables and chairs to circular-themed local photography featuring tongue-in-cheek phrases is designed to entertain and cater to the guest.

Schlotzsky’s of Greenwood Village offers 15 different sandwiches on its famous unique round freshly baked buns, as well as wraps, gourmet pizzas made with Fresh-from-Scratch crusts, freshly tossed salads, a variety of soups, and delectable desserts, including a Cinnabon Express bakery where guests can enjoy a number of Cinnabon’s warm, homemade treats, including the Cinnabon Classic Roll and CinnaPacks.

“With all of the new elements that enhance the Schlotzsky’s experience, we stay true to our roots by offering only the highest quality, fresh ingredients that includes baking our sourdough bread from scratch every day,” says Kelly Roddy, president of Schlotzsky’s. “We are truly excited to give Greenwood Village a taste of the ‘Lotz Better’ Schlotzsky’s.”

Source: QSR Online

Schlotzsky’s-Cinnabon Grand Opening in Greenwood Village, Colorado

The new Schlotzsky’s-Cinnabon is open in Greenwood Village (Denver) at 9624 E. Arapahoe Road. Come see us today, May 24, and get a small The Original for just $1.99. The first 50 people to purchase a Cinnabon 6-pack will get a free Cinnabon Classic roll each week for a year.