Schlotzsky’s-Cinnabon-Carvel opens in Austin on April 14

The new Schlotzsky’s-Cinnabon-Carvel in Austin, Texas is scheduled to open at 10am on Saturday, April 14.

Get there early, because the first 100 people who buy a Cinnabon 6-pack will get free Schlotzsky’s every week for an entire year! In addition, guests can enjoy our signature sandwich, a small The Original, for just $1.99 all day on Saturday.

We’ll also have special appearances throughout the day from the Austin Toros Basketball team and a live radio remote with KISS-FM, featuring on-air personality, Lunchbox. We’ll also have plenty of games, prizes and fun for the kids, too including face painting and a balloon artist.

On Sunday, April 15, the Stars Ice Girls will be here from noon to two. Be here to win one of four Texas Stars jerseys. And on Monday, join us at 3pm for a Chamber of Commerce ribbon cutting ceremony and more prizes.

The biggest prize of all will be a 2012 Yamaha Waverunner! Head to the restaurant and join our Bun & Fun eClub between now and May 15 and you’ll be entered to win.

Don’t miss the fun! Come see us this weekend at the new Schlotzsky’s-Cinnabon-Carvel at 8300 N. FM 620 Ste. 103.

*Free Schlotzsky’s offer valid for persons 18 years and older. One giveaway per family. 52 small sandwiches; ONE sandwich each week for one year commencing on April 14, 2012 and expiring on April 1, 2013. This offer is nontransferable and is not valid with any other offer. Offer may not be redeemed at any other Cinnabon or Schlotzsky’s location. Void where prohibited. 

**Must be 18 years or older to participate in drawing for Yamaha Waverunner. Drawing will take place on May 15, 2012.

Franchise Chatter Exclusive: Q&A Interview with Kelly Roddy, President of Schlotzsky’s

by AMBROSIO on FEBRUARY 5, 2012

Since 1971, Schlotzsky’s has been the home of The Original toasted sandwich. The menu has evolved with customers’ tastes to include other sandwiches, pizzas, salads and soups. Schlotzsky’s has more than 350 locations worldwide, with restaurants in Turkey, China, Saudi Arabia, South Africa, Costa Rica, Jordan and Kuwait. Schlotzsky’s is owned by FOCUS Brands Inc., the franchisor and operator of over 3,300 Carvel, Cinnabon, Schlotzsky’s, Moe’s Southwest Grill, and Auntie Anne’s locations and Seattle’s Best Coffee on certain military bases and in international markets.

Kelly Roddy came to Schlotzsky’s in 2007 as president, having served as director of sales and marketing and later director of retail operations for H-E-B Grocery Company, a 106-year-old retailer with more than 315 locations throughout Texas and Mexico. Before his time with H-E-B, he was vice president and executive director of new business development for Scholastic Corporation and prior to that, he spent eight years with Walmart Stores, Inc. in a variety of positions. In 2011, Kelly received his Certified Franchise Executive (CFE) designation from the Institute of Certified Franchise Executives and is also a member of the International Franchise Association (IFA).

Franchise Chatter (FC):  Can you share with us the story of how Schlotzsky’s got its start?

Kelly Roddy (KR):  In 1971, a small shop on South Congress Avenue in Austin, Texas was home to a single, one-of-a-kind sandwich. Don and Dolores Dissman opened the first Schlotzsky’s with only one product – an 8-inch muffaletta stuffed with three meats, cheeses, lettuce, tomato, olives and dressing, served on hot, freshly-made sourdough bread. Modeled after the muffalettas they discovered in an Italian grocery store in New Orleans’ French Quarter, The Original toasted sandwich was an instant hit.

FC:  For those unfamiliar, please tell us about your food? What is unique about your menu compared to other fast food franchises specializing in sandwiches? 

KR:  The main thing that sets us apart is our bread – our buns are round and are baked fresh-from-scratch in the stores every day. It differentiates us and it’s our signature shape. Our sandwiches are served warm and are made to order. In addition to our great-tasting sandwiches, we have fresh-tossed salads, soups and pizzas.

FC:  Can you describe the ideal franchisee for a Schlotzsky’s restaurant?

KR:  Our ideal franchise partner is a well-capitalized, savvy business professional. He or she is a passionate, high-energy individual with a true entrepreneurial spirit. In addition, they should have previous restaurant experience and are willing to be a multi-unit operator.

FC:  What is the ideal neighborhood and territory for a Schlotzsky’s restaurant?  In what regions of the country do you see the strongest demand for your restaurants?

KR:  We have a strong presence in middle America and appeal to a wide customer base. Our guests have a distinct appreciation for top-quality food and great customer service. Schlotzsky’s is in strong demand, with locations in 37 states across the U.S., but our highest concentration of restaurants is in the central and southern parts of the country. From there, we are growing out concentrically as our distribution system allows and have recently signed agreements for areas in the northeast.

FC:  What specific steps do your most successful franchisees take in order to build and grow their respective businesses?

KR:  The most important thing is to be an active owner willing to follow a proven system that works. Our most successful franchise partners are active in their restaurants, are involved with the brand and are quick to embrace and promote change and innovation.

FC:  What are some of the things you are doing to help your franchisees become profitable?

KR:  As of the end of 2011, our entire system has been reimaged, which reflects a circle-themed design and includes new colors, new graphics, new signage and new menuboards. We’ve also revamped our menu, adding fresh-tossed salads along with sandwich meals, which appeals to our current customers and brings in a new age group. In addition, 165 of our restaurants now have Cinnabon as part of their operations and 30 will have both Cinnabon and Carvel Ice Cream.

FC:  What are your goals for Schlotzsky’s in the next few years and how do you plan to grow your business?

KR:  Now that we’ve completed our rebranding, it’s time to focus on growth and continued improvement of our operations and our menu. Moving forward, most of our new restaurants will be tri-brand locations (Schlotzsky’s, Cinnabon and Carvel). Growth is a big focus for us and we’re looking for franchise partners who are ready to come into our system and operate multiple units. Increasing pizza sales and different day parts are high potential opportunities. Our pizza is unique because we use our sourdough bread mix. Another major goal is to expand our catering services across our brand in order to provide cohesive, systemized catering to our guests.

FC:  What advice can you give prospective franchisees on how to evaluate the overwhelming number of franchise opportunities available to them?

KR: Do your research. Find a brand that is relevant and growing. Every brand has its own culture and distinctive characteristics, so find one you are passionate about and that you believe in. And definitely reach out to other franchise partners to learn from their experiences and find out what they like and don’t like about the brand.

FC:  What advice can you offer new franchisees on how to increase their chances for success in the restaurant business?

KR:  Your franchisor will present you with a business model to guide you to success. The best thing you can do as a franchisee is embrace the business model and make it work for you. That’s the advantage of being a part of a franchise system, because processes and products are tested and perfected before they are implemented in restaurants.

FC:  Is there anything else you wish to share about Schlotzsky’s?

KR:  After 40 years in the restaurant business, we’ve worked hard to develop strong, positive relationships with our franchise partners. We have a clear line of communication within our franchise system and include individual franchise partners in our decision making through our franchise advisory council. We’ve also used our time and experience to create a brand culture that is relevant, quirky and fun. With our sister companies, Cinnabon and Carvel, we offer the unique opportunity to operate three complementary brands under one roof.

Source: Franchise Chatter

Schlotzsky’s reopens in Lufkin, TX with Cinnabon

Get your buns to our Schlotzsky’s in Lufkin on Wednesday, July 27 and enjoy $1.99 small The Original sandwiches all day! And the first 50 people to purchase a 6-pack of Cinnabon Classic Rolls will get free Cinnabon each week for a year. So stop by, check out our new restaurant, which is under new management, and say hi! We’d love to see you!

Schlotzsky’s-Cinnabon opens today in Dallas at Preston Center

Come join us today for the Grand Opening of the new Schlotzsky’s-Cinnabon in Dallas at Preston Center at 6125 Berkshire Drive. We’ll have free food from the menu from 7pm-9pm tonight only! Swing by and check out our new Hot Hitz sandwiches – the Albuquerque Turkey, Windy City Pastrami and Buffalo Chicken – try a pizza or a salad, or treat yourself to an ooey, gooey Cinnabon.

*Free food available TODAY from 7pm-9pm at this location ONLY

Schlotzsky’s Opens in Colorado, Gives A Sweet Deal

Schlotzsky’s, home of The Original round toasted sandwich and famous fresh-from-scratch buns, opened its newest “Lotz Better” location on Tuesday, May 24, 2011, at 9624 E. Arapahoe Road in Greenwood Village, Colorado, adding more than 25 jobs to the local economy and bringing smiles to diners with its quirky brand personality.

“With our addictive recipes, upbeat surroundings, and funny sayings, we’re adding tremendous flavor to the Greenwood Village quick-casual dining scene,” says Ron Harrison, who co-owns the new Schlotzsky’s in Greenwood Village with his wife Marion. “It’s hard not to smile when you walk into our bright new restaurants, smell the bread baking, and see how much fun we have with ‘bun humor.’ Greenwood Village is in for a real treat.”

Schlotzsky’s will kicked off its grand opening celebration with a Chamber ribbon-cutting at 5:00 p.m.on May 23. The following day, Schlotzsky’s rewarded the first 50 customers who purchase a CinnaPack of six Cinnabon Classic rolls with one free Cinnabon Classic Roll a week for a year. In addition, opening day customers could purchase a small The Original for only $1.99.

The new restaurant was built with Schlotzsky’s rebranding efforts in mind, which include a co-branding deal with Cinnabon and a new service model where crew members hand-deliver food to the tables. Everything from tables and chairs to circular-themed local photography featuring tongue-in-cheek phrases is designed to entertain and cater to the guest.

Schlotzsky’s of Greenwood Village offers 15 different sandwiches on its famous unique round freshly baked buns, as well as wraps, gourmet pizzas made with Fresh-from-Scratch crusts, freshly tossed salads, a variety of soups, and delectable desserts, including a Cinnabon Express bakery where guests can enjoy a number of Cinnabon’s warm, homemade treats, including the Cinnabon Classic Roll and CinnaPacks.

“With all of the new elements that enhance the Schlotzsky’s experience, we stay true to our roots by offering only the highest quality, fresh ingredients that includes baking our sourdough bread from scratch every day,” says Kelly Roddy, president of Schlotzsky’s. “We are truly excited to give Greenwood Village a taste of the ‘Lotz Better’ Schlotzsky’s.”

Source: QSR Online

Schlotzsky’s-Cinnabon Grand Opening in Greenwood Village, Colorado

The new Schlotzsky’s-Cinnabon is open in Greenwood Village (Denver) at 9624 E. Arapahoe Road. Come see us today, May 24, and get a small The Original for just $1.99. The first 50 people to purchase a Cinnabon 6-pack will get a free Cinnabon Classic roll each week for a year.

Schlotzsky’s redecorates, offers sandwich deal

By Amy Starnes

Schlotzsky’s is redecorating and “reimaging” more than 350 restaurants worldwide, and Waco’s two locations have already undergone the transformation.

The restaurant chain will celebrate the changes on Tuesday (May 17) by offering its famous “The Original” (small) for $1.99 all day.

The redecoration of the stores, located at 1508 Interstate 35 and 621 North Valley Mills Drive, includes a new color scheme as well as a circle theme to reflect the round sandwiches offered by the restaurant.

The new design also features “playful slogans, contemporary furniture and artwork,” according to a press release about the changes. The chain plans to reimage the entire franchise by the end of the year.