Schlotzsky’s-Cinnabon-Carvel opens in Austin on April 14

The new Schlotzsky’s-Cinnabon-Carvel in Austin, Texas is scheduled to open at 10am on Saturday, April 14.

Get there early, because the first 100 people who buy a Cinnabon 6-pack will get free Schlotzsky’s every week for an entire year! In addition, guests can enjoy our signature sandwich, a small The Original, for just $1.99 all day on Saturday.

We’ll also have special appearances throughout the day from the Austin Toros Basketball team and a live radio remote with KISS-FM, featuring on-air personality, Lunchbox. We’ll also have plenty of games, prizes and fun for the kids, too including face painting and a balloon artist.

On Sunday, April 15, the Stars Ice Girls will be here from noon to two. Be here to win one of four Texas Stars jerseys. And on Monday, join us at 3pm for a Chamber of Commerce ribbon cutting ceremony and more prizes.

The biggest prize of all will be a 2012 Yamaha Waverunner! Head to the restaurant and join our Bun & Fun eClub between now and May 15 and you’ll be entered to win.

Don’t miss the fun! Come see us this weekend at the new Schlotzsky’s-Cinnabon-Carvel at 8300 N. FM 620 Ste. 103.

*Free Schlotzsky’s offer valid for persons 18 years and older. One giveaway per family. 52 small sandwiches; ONE sandwich each week for one year commencing on April 14, 2012 and expiring on April 1, 2013. This offer is nontransferable and is not valid with any other offer. Offer may not be redeemed at any other Cinnabon or Schlotzsky’s location. Void where prohibited. 

**Must be 18 years or older to participate in drawing for Yamaha Waverunner. Drawing will take place on May 15, 2012.

Four Decades of Schlotzsky’s: It’s Time to Celebrate!!

National Promotion Gives Lucky 40 Fans Free Schlotzsky’s for a Year; Shops Nationwide Offer Special Promotion Oct. 4 for Legendary Sandwich

From a small mom-and-pop shop in South Austin to more than 350 locations worldwide, Schlotzsky’s has been satisfying taste buds with its round, freshly-baked buns for the past 40 years.

Celebrating its anniversary on Tuesday, Oct. 4, 2011, Schlotzsky’s invites consumers to enjoy the sandwich that launched the brand’s success…The Original®. Offered all day long, guests can purchase The Original (small) for a special promotional price of $1.99, with no coupon necessary.** Plus, throughout October, 40 lucky fans will win free Schlotzsky’s for a year by signing up on the Schlotzsky’s Facebook page or at any Dallas/Fort Worth area location.

“This October, we are celebrating where it all began with the sandwich that put Schlotzsky’s on the map—The Original,” said Kelly Roddy, president of Schlotzsky’s. “With a taste of the long-standing Schlotzsky’s tradition, The Original reinforces why our brand has stood the test of time and 40 years later we’re still enjoying them. We are sincerely grateful for our fans’ ongoing dedication and support during the past four decades.”

Launched in 1971 in a small shop on South Congress Ave. in Austin, Texas, Schlotzsky’s was home to only one menu item: an one-of-a-kind sandwich called The Original—an 8-inch freshly-baked sourdough bun stuffed with three meats, cheeses, lettuce, tomato, olives, and dressing. Inspired by muffulettas in an Italian grocery store in New Orleans’ French Quarter, The Original was an instant hit in South Austin.

Fast forward to today, and the brand has more than 350 corporate and franchise locations worldwide and a menu that offers guests 15 different sandwiches on its famous, unique and round freshly-baked buns, as well as gourmet pizzas made with Fresh-from-Scratch® crusts, freshly made-to-order tossed salads, and a variety of soups and delectable desserts.

Embracing its past and looking towards the next 40 years, Schlotzsky’s recently launched a bold nationwide reimage campaign to make all locations Lotz Better® with a refreshed color scheme and a circle theme that reflects the unique round sandwiches offered by the restaurant. The new contemporary design incorporates a fresh, vibrant color scheme, tongue-in-cheek phrases, circular-themed photography as well as a newly implemented service model where crew members hand-deliver food to the tables. Additionally, each new Lotz Better location features a partnership with its sister company, Cinnabon®. With nearly two-thirds of the franchise system already reimaged, company plans call for all locations to have the Lotz Better look by the end of 2011.

For more information or to find the nearest Schlotzsky’s location, visit www.schlotzskys.com.

** Offer valid at participating Schlotzsky’s locations.

Get a small The Original for $1.99 today in Austin

It’s our 40th birthday and we want to celebrate with you! Come see us at any of our Austin locations (including Georgetown, Bastrop and Marble Falls) and get a small The Original for $1.99.  Offer is good all day, today only! See you there!

 

 

Sourdough buns set Schlotzsky’s apart

HUNTINGTON — In 1971, Don and Dolores Dissman opened a small sandwich shop in Austin.

The first location originally only had one sandwich on the menu, now called the Original, featuring lean smoked ham, Genoa and Cotto salamis, three types of cheese, olives, red onion, lettuce, tomato and mustard on a sourdough bun. They chose the name Schlotzsky’s simply because they thought it was funny.

Today the chain has over 380 franchises (including one in Huntington) spread about over 36 states and some other countries. It also offers a much larger menu including a wide variety of sandwiches, wraps, Panini sandwiches, pizzas and salads. The Huntington location has been open since October 1995.

“This is our 40-year anniversary,” David Stuart, franchisee of the Huntington Schlotzsky’s said. “Corporate is planning some promotional items for later in the year. All stores around the country are going to be going through a re-imaging program. We are going to be doing some remodeling. We are planning on putting in some new paint, taking down some old artwork and putting in some new art. We have just received a bid with a contractor which is working with corporate to remodel the beverage station and counter later this year. We are also looking into the possibility of bringing in Cinnabon, which is a sister chain to Schlotzsky’s.”

The Original which is modeled after a New Orleans Muffuleta remains the chains most popular sandwich. A Original sells for $4.99 a small, and $5.99 for a medium.

“I’m from Huntington and was living in Cincinnati and discovered Schlotzsky’s and wanted to open a franchise,” Stuart said. “I originally wanted to open one in Cincinnati, but the corporate office didn’t have any opportunities there. They knew I was from Huntington and recommended I open one in my hometown. We looked at several locations before opening, and initially considered the Huntington Mall but this building was under renovation and it made sense to come here to downtown Huntington.”

In addition to the wide selection of sandwiches, he serves personal gourmet pizzas. The pizzas range price from $4.59 for a Vegetarian Special to $4.99 for a BBQ Chicken & Jalapeno.

“What sets us apart is that all of our sourdough buns are baked from scratch,” Stuart said. “We bake our own pizza crusts using the same ingredients as our bread. The proofing, baking, and seasoning is different. Our most popular pizza is the BBQ Chicken & Jalapeno. In fact nationally we sell two barbecue chicken pizzas for every pepperoni. We also do catering for all types of events from groups as small as five people, to as large as 1,800 people at Cabell Huntington Hospital.”

Schlotzsky’s is located at 844 4th Ave. in downtown Huntington. It is open from 10:30 a.m. to 8 p.m. Monday through Friday and 11 a.m. until 8 p.m. on Saturdays. The store is closed on Sunday. Cash and all major credit/debit cards are accepted. No checks are taken at this time. An assortment of sandwich trays and other catering options are available. For catering orders customers should try to call a day ahead. For catering, carry-out orders and more information call 304-525-8044. A menu and company information can be found online at www.schlotzskys.com.

By Paul Sebert

Source: Huntington Herald-Dispatch

Schlotzsky’s Awards $1,000 to Winner of 2011 Bun Run T-Shirt Design Contest

Mike Hathaway of Arlington, Texas Earns Spot on Thousands of T-Shirts for 5k Charity Event Benefiting Austin’s Young Men’s Business League Sunshine Camps 

AUSTIN, Texas – (April 15, 2011) Austin’s very own Schlotzsky’s, home of The Original® round toasted sandwich and famous Fresh-from-Scratch® buns, today announced it has named Mike Hathaway of Arlington, Texas as the winner of its T-shirt design contest for the 29th Annual Bun Run®, the longest-running 5k in Austin’s history. Hathaway will receive a $1,000 check on Sunday, May 1 prior to the start of the race for YMBL’s Sunshine Camps charity.

“Mike is a talented individual and the public clearly loved his work by voting on his design as the winner of our contest,” said Kelly Roddy, president of Schlotzsky’s. “His design is colorful, original, creative and most importantly, best reflects the Schlotzsky’s brand. We appreciate the effort he put forth and look forward to seeing the official print on T-shirts on race day.”

The 12” x 12” colorful design is symbolic of The Original® round toasted sandwich, as it is shaped in a circle with the city of Austin animatedly drawn in the background, along with the Schlotzsky’s Bobby Bun logo dressed in a sweatsuit as it jogs down a city street into the forefront of the picture. Both “Schlotzsky’s” and the “Bun Run 2011” are captured in the outer portion of the circle surrounding the drawing.

“I was extremely excited to hear I had won the Schlotzsky’s T-shirt design contest,” said Hathaway, who also owns his own business, LMHDesigns. “This is the first time I have ever entered something like this. Well, anything with this big of a payoff! I am proud of my design and thankful to have been chosen.”

Hosting more than 5,000 runners, walkers and joggers, as well as a few four-legged friends, Schlotzsky’s Annual Bun Run began in 1982, with the company’s goal to become move involved in the Austin community. Schlotzsky’s since then has partnered with the Young Men’s Business League (YMBL), raising an average of $50,000 throughout the years with all proceeds benefiting the Austin YMBL Sunshine Camps, a program for at-risk and disadvantaged youths.

“The Young Men’s Business League is a wonderful group of individuals who come together to put on a great 5k race that benefits our youth,” added Roddy. “We couldn’t be more pleased to raise money for the Sunshine Camps.”

The 29th Annual Schlotzsky’s Bun Run will take place Sunday, May 1, 2011 at 8:30 a.m. CT atSouth First Street inAustin, nearAuditoriumShores. Additional events during the Schlotzsky’s Bun Run include the race day expo and the Lil’ Bun Run 1k that starts at 7:45 a.m. As an added treat, Schlotzsky’s will stay true to its fun, quirky and unique roots offering a bounce house and face painting for the kids, drinks and snacks for attendees and lots of fun giveaways.

For complete details about the Schlotzsky’s 29th Annual Bun Run and T-shirt contest, please visit www.bunrun.com.


Schlotzsky’s Kicks Off 29th Annual Bun Run® Registration with T-Shirt Design Contest

5k Charity Event for Austin’s YMBL Sunshine Camps, T-shirt Design Winner Will Receive $1,000

AUSTIN, Texas – (March 14, 2011) Austin’s very own Schlotzsky’s, home of The Original® round toasted sandwich and famous Fresh-from-Scratch® buns, has announced its 29th Annual Bun Run®, scheduled for Sunday, May 1. The longest-running 5k in Austin’s history will get a fun jump-start with a T-shirt design contest that will reward one lucky winner with a $1,000 check.

Through March 24, 2011, Schlotzsky’s will accept designs for the Schlotzsky’s 2011 Bun Run T-shirt. Judges will then select five T-shirt designs based on the most creative, and which best reflect the Schlotzsky’s brand, to showcase online at www.bunrun.com from March 28 to April 10, 2011. The winning artist with the most public votes will receive $1,000 and recognition on the day of the race, as well as have thousands of race participants and volunteers sporting his or her design on their official, long-sleeve Bun Run T-shirt.

“We couldn’t think of a better way to further engage the Austin community by giving individuals a chance to show off their creative side and be recognized for it,” said Kelly Roddy, president of Schlotzsky’s.  “We look forward to announcing the T-shirt design winner as well as seeing many new and familiar faces race day.”

Hosting more than 5,000 runners, walkers and joggers, as well as a few four-legged friends, Schlotzsky’s Annual Bun Run began in 1982, with the goal to become more involved in the Austin community. Through a partnership with the Young Men’s Business League (YMBL), the race has raised an average of $50,000 throughout the years with all proceeds benefiting the Austin YMBL Sunshine Camps, a program for at-risk and disadvantaged youths.

“The Young Men’s Business League is a wonderful group of individuals who come together to put on a great 5k race that benefits our youth,” added Roddy. “We couldn’t be more pleased to raise proceeds for the Sunshine Camps.”

The 29th Annual Schlotzsky’s Bun Run will take place Sunday, May 1, 2011 at 8:30 a.m. CT at South First Street in Austin, near Auditorium Shores. Additional events during the Schlotzsky’s Bun Run include the race day expo and the Lil’ Bun Run 1k that starts at 7:30 a.m. As an added treat, Schlotzsky’s will stay true to its fun, quirky and unique roots by setting up stations along the race route known as “The Taste of Schlotzsky’s.” The first station will host the brand’s made-from-scratch bread, and the other will feature Schlotzsky’s mouth-watering samples of Cinnabon® Classic Rolls.

For complete details about the Schlotzsky’s 29th Annual Bun Run and T-shirt contest, please visit www.bunrun.com.


The Coca-Cola Company Invites Austin to Experience the Fountain of the Future

Schlotzsky’s First Restaurant in Austin to Introduce Coca-Cola Freestyle®, New Touch Screen Fountain Dispenser

ATLANTA–(BUSINESS WIRE)–Coca-Cola Freestyle®, The Coca-Cola Company’s exciting new interactive fountain dispenser is available for the first time in the Austin area.

Austin-based Schlotzsky’s, home of The Original® round toasted sandwich and famous Fresh-from-Scratch® buns and a long-time Coca-Cola® customer, will be the first to offer the fountain in Austin. Schlotzsky’s initially plans to feature Coca-Cola Freestyle® in two of its Austin locations this fall. Additional Coca-Cola Freestyle® units will be installed in select Double Dave’s locations in the area.

The sleek, stylish new fountains are touch screen operated, enabling consumers to select from more than 100 regular and low-calorie branded beverages. Many varieties of waters, fruit-flavored and sparkling beverages are now available to U.S. consumers exclusively on Coca-Cola Freestyle®. The self-serve fountains – which represent a complete departure from anything The Coca-Cola Company has offered previously – have been in development for more than four years.

“We have created a concept that is quickly becoming recognized as the soda fountain of the future – the way people will experience Coca-Cola beverages years from now,” said Gene Farrell, vice president, Coca-Cola Freestyle®, Coca-Cola North America.

Results from beta testing that concluded at the end of 2009 indicate an increase in total restaurant sales – including fountain servings – as well as a measurable lift in traffic.

The launch has expanded to include more than 100 restaurants in Atlanta, Chicago, Dallas, Salt Lake City and Southern California, and the company plans future introductions in other cities as early as the fall.

“Austin is our hometown, so naturally we are thrilled that The Coca-Cola Company chose Schlotzsky’s as the first Austin area partner to unveil the Coca-Cola Freestyle®,” said Schlotzsky’s President Kelly Roddy. “The Freestyle is a great addition and will enhance Schlotzsky’s new ‘Lotz Better’ experience. We are excited to give our guests the opportunity to interact first-hand with the ground-breaking machine.”

The addition of the Coca-Cola Freestyle® machine is the latest in Schlotzsky’s efforts to reinvent their brand to an “All ‘Round ‘Lotz Better,” look. The reinvention includes a new prototype restaurant featuring vibrant colors, playful slogans, contemporary furniture and artwork, and a partnership with sister company Cinnabon that offers franchisees two brands under one roof. Schlotzsky’s also introduced a new service model where crew members hand-deliver food to the tables.

In addition to Austin, Coca-Cola Freestyle® is also featured in select Atlanta and Dallas area Schlotzsky’s locations.

The Coca-Cola Freestyle® dispenser uses unique, proprietary PurePour TechnologyTM and has the capacity to dispense up to 106 branded beverages in the same footprint as a standard eight-valve machine. Consumers can experience Coca-Cola Freestyle® virtually at www.facebook.com/cocacolafreestyle.

Source: Business Wire