Schlotzsky’s Calls on America to Help Save the World as One Million Sandwiches Set to Invade Earth

Download New Schlotzsky’s Lotz4Me Guest Rewards Mobile App to Save Earth from Falling Sandwiches and Receive Free Small The Original® Sandwich

AUSTIN, Texas — For months now, professional sandwich chasers, John S. and Mike L., have been hot on the trail investigating sandwich crash landings in cities across the U.S. and sharing their findings with an audience of believers on YouTube. Their latest investigation has uncovered startling new evidence that reveals up to one million free sandwiches are on an impact trajectory heading for Earth.

Alarmed, John and Mike are teaming up with Schlotzsky’s®, home of The Original® oven-baked sandwich and famous Fresh-from-Scratch® buns, to stop the takeover and are pleading for Americans to take action – now!

How can you help? Join the revolution! Start by downloading the new Schlotzsky’s Lotz4Me™ Guest Rewards mobile app. This rewards you instantly for your courage – anyone who joins during the month of June will get one free small The Original sandwich (with purchase of chips & 32oz. drink). That’s one less sandwich headed for crash landing on Earth.

Schlotzsky’s developed the app as a tool when it noticed signs that indicated the sightings were increasing in number. When questioned, Kelly Roddy, President of Schlotzsky’s, acknowledged, “It’s true. The sandwiches are on their way and they’re going to take over. We call on America to join forces by downloading our Lotz4Me mobile app, eat a sandwich and help us save the world.”

Members of the Schlotzsky’s Lotz4Me Guest Rewards Program will receive four exclusive program benefits including:

  1. Rewards and recognition: $7 off your order after your 7th visit (purchase minimum of $6 before tax). How it works: Purchase your favorite Schlotzsky’s meal. Use your receipt to earn a virtual punch. Once you’ve earned 7 punches, you’ll receive $7 off your next visit. You’ll also receive other great rewards based on how frequently you visit and interact with Schlotzsky’s. 
  2. Exclusive “Insider” news &special offers:  Members will receive special email offers and notifications, info on new products, special events and more!
  3. Social media sharing & referral bonuses: Register with Facebook and get one free punch! Then, refer your Facebook friends and you’ll get another free punch after they join and make a purchase!
  4. Guest feedback & surveys: Guests can provide immediate feedback through the app as well as provide input through surveys.

Build an Army. Recruit your Friends on Facebook.

As the leaders of the revolution, it’s up to YOU to fight off the sandwich invasion. Recruit your family, your friends, your Facebook friends, and get them to download the Lotz4Me Guest Rewards program. The more people who help us save the world from this million sandwich menace, the better chance we have to survive.

Sandwich chasers John and Mike will continue to track the progress of the invasion and report on crash landings as they uncover them. To stay up-to-date on their video coverage, and meet the men behind this year’s biggest news discovery, tune into Schlotzsky’s YouTube channel, Facebook, Twitter or Instagram to follow their investigations. 

Are you ready to join the revolution to help save the world? Prove it. Download the Lotz4Me app from the iTunes or Android store today.

Please visit schlotzskys.com for more information about the Lotz4Me app. By joining and using the app through Facebook, you hereby release Facebook from any and all liability in connection with the app. You also acknowledge that the Promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. You are providing information to Schlotzsky’s by joining the app, not to Facebook.

TCBY at Schlotzsky’s! Grand opening event on Sat., April 19!

 

Facebook_TCBY Date-Offer-locations

TCBY is now at Schlotzsky’s! Visit any of the locations listed above on April 19 from 2-6pm for sweet treats and fun prizes! The first 50 people to purchase a TCBY treat get FREE Schlotzsky’s for one year! Bring the whole family!

*Minimum $5 TCBY purchase to be made after 2pm in-store only. Valid only at locations above. Free sandwich offer valid for persons 18 years or older. 52 small The Original sandwiches; one sandwich each week for a year beginning April 19, 2014 and ending April 18, 2015. 

These are the 16 Southern Chains the Rest of the Country Needs

By Liz Childers

Regional chains aren’t simply side-of-the-road stops: they’re a way of life (and sometimes a shortcut to death). Just ask a Texan who woke up in Maine about their Whataburger withdrawals. In the South, chains are about fried chicken, biscuits, tacos, burgers, and addiction. And until these ones expand, they’re the reason Southern expats are burning millions of gallons of gas on drive-thru pilgrimages.

Schlotzsky’s
Where they are: The Austin-based chain crushes it in the deli-sparse Southeast, but many states outside the region are home to one or two locations.
Why you need them: If you’re in somewhere like New York “we have a deli on every corner and are better than you!” City, then maybe you don’t need them. But for everybody else, the mile-high sandwiches are a thing of wonder. Plus, you can eat these suckers without trying to decipher a Brooklyn accent.
What to get: Start basic with The Original: a pile of salami, ham, cheddar, mozzarella, Parm, and the usual sandwich suspects.

For full article, go here: Thrillist

Vote for the Schlotzsky’s Bun Run T-shirt

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Vote now! We have three great designs and we need your help to narrow them down to one! The winning design will be featured on thousands of Bun Run T-shirts. Click HERE to vote!

Want to join in the fun on race day? Head to http://www.bunrun.com for all the details and to get signed up! With a 5K, 10K and Kids’ K, there’s an option for everyone!

 

 

Richer Fillings

For sandwich sellers, more is better as premium products rule

By Jonathan Maze
As published in: Franchise Times – June-July 2012

Like many sandwich chains, Wisconsin-based Cousins discounted its way through the recession—a year ago, its restaurants were selling sandwiches for $2.99. This year, the company stopped discounting, and started making its sandwiches better, adding 50 percent more steak to its Cheesesteak line.

The result: Same-store sales are up 5 percent this year, and customers are switching from the cheaper sandwiches to the bigger ones. “Instead of discounting, we increased the product in our sandwiches, made it more premium,” said Joe Ferguson, vice president of development for Cousins. “They’re trading off to more premium products.”

Cousins isn’t the only chain beefing things up right now. In the midst of a highly competitive sandwich market, concepts are improving their menus, redesigning their restaurants and developing new financing options in an effort to break through the crowded field.

Thanks to their portability and flexibility, sandwiches are perhaps the most popular menu item in the restaurant industry. According to market-research firm NPD Group, the number of sandwich-chain units—a number that includes burger concepts—has grown 26 percent since 2011, an annual growth rate of about 2.4 percent.

Yet that growth has slowed since the onset of the recession, to less than 1 percent in each of the past two years. Some prominent sandwich concepts have struggled more recently, such as Denver-based Quiznos and Scottsdale, Arizona-based Blimpie.

Meanwhile, concept leader Subway keeps finding places for new restaurants—it had 24,449 U.S. restaurants at the end of 2011. St. Louis-based Panera Bread, the leader of the bakery-café sub-sector, also keeps growing, with 1,541 restaurants. Chains such as Champaign, Illinois-based Jimmy John’s and Jacksonville, Florida-based Firehouse Subs have also been adding units at a nice clip.

As they try to play catch-up, smaller and mid-sized concepts such as Cousins, McAlister’s Deli, Schlotzsky’s and DeSoto, Kansas-based Mr. Goodcents Deli Fresh Subs are making improvements to get more customers in the door. Some are even experimenting with drive-thrus, which aren’t common outside of burger chains and Arby’s. Based on their sales results, the efforts appear to be working thus far.

Remake for Schlotzsky’s Deli

Reimages are a challenge in the restaurant industry, because in many cases operators are being asked to spend tens of thousands of dollars to remodel a restaurant that is financially weak after years of falling sales. Last year, Schlotzsky’s found a solution—using franchisees’ ad dollars.

Eager to update its stores, the Austin, Texas-based chain handled the full remodeling for more than 300 restaurants. The company went market to market, giving each restaurant a facelift, with new signs, menu boards and paint. The entire-market approach cut the per-store cost of a reimage to roughly $18,000 to $25,000 per unit. “When you paint 300 stores at one time, you get a much better deal on paint,” said Kelly Roddy, president.

When all the stores within a market completed the remodel, the company used ad fund dollars from that market to pay the vendor. The lack of marketing did bring down sales for a time, but Roddy said a post-remodel sales bump more than made up for the loss. “We felt that really helped us drive sales without advertising,” Roddy said. The company is back on the airwaves this year, and same-store sales are up 7 percent.

Schlotzsky’s is also working to add sales to restaurants in two other ways: through multi-branding and a drive-thru.

The concept is part of Focus Brands’ portfolio, the Atlanta-based franchise company owned by the private equity group Roark Capital. Fellow Focus-owned concepts Cinnabon and Carvel are being added to many of its locations. The company’s ultimate goal is to add at least a Cinnabon to each of its locations, while new units will have all three.

Multi-branding has been a hit-or-miss franchising plan, but Roddy said the addition of dessert concepts works in Schlotzsky’s case because Cinnabon and Carvel are snack concepts that don’t compete with Schlotzsky’s sandwiches. “From what I’ve seen in cobranding, in most cases you’re selling the same share of stomachs,” Roddy said. “You’re competing lunch against lunch. For us, it’s other dayparts. The same person who orders a Cinnabon may not come in to get a sandwich.”

The other improvement is a drive-thru. Schlotzsky’s developed a new prototype with all three brands, plus a drive-thru, and early tests have been strong. A company test saw a 45 percent sales increase, with the biggest share coming from young women. It is attracting more 18- to 32-year-olds, and women represent 52 percent of the customers at new stores, versus 42 percent in the old ones.

The 360-unit chain is opening 35 restaurants this year. Next year, it expects to open 60 units “on the low side,” Roddy said. “We’re going crazy. We’re growing. Things are changing. Things are rolling.”

Source: Franchise Times

3 profitable restaurant models

Schlotzsky’s Deli, Moe’s Southwest Grill and Sizzler discuss the payoffs of their recent remodeling projects

June 7, 2012 – Mark Brandau

Restaurant brands are getting more than just a fresh coat of paint with their latest efforts to refresh and remodel.

In addition to looking modern and relevant, now a necessity in a highly competitive restaurant landscape, chains are repositioning themselves, expanding into new dayparts and sales layers, and motivating their franchisees and staff through large investments for reimaging.

While major public companies like McDonald’s, Wendy’s and Bob Evans have identified remodeling as a major growth strategy, smaller brands also are targeting significant returns on reimaging investments and renewed growth. Schlotzsky’s Deli, Moe’s Southwest Grill and Sizzler spoke with Nation’s Restaurant News about how their recent remodels have begun to pay off.

Schlotzsky’s Deli: Tripling down on new positioning

In order to complete the reimaging of its more than 375 restaurants in 2011, Schlotzsky’s Deli invested $40 million in not only refreshing the chain’s décor but also in adding service elements to solidify its positioning as a fast-casual brand.

“Schlotzsky’s had gone through many years of being in between quick service and fast casual, so we repositioned from our marketing, service, and look and feel,” president Kelly Roddy said. “We changed it to ‘Lotz better,’ with new packaging and colors, new signage, and with food runners bringing food to the table. … We saw a significant improvement in customer counts and sales as soon as we finished the reimages.”

The Austin, Texas-based chain, which is a division of Atlanta-based Focus Brands, steadily grew average unit volumes after accelerating the rebrand process in 2011, going from average sales of about $660,000 in fiscal 2007 to about $780,000 by the end of 2011. Year-to-date, average unit volumes are tracking at about $800,000, Roddy said.

Some units even co-branded with other Focus properties, including Cinnabon and Carvel, to expand into dayparts beyond the typical lunch rush, he added. Units co-branded with a Cinnabon are on pace to pay back the remodel investment within nine months, while other Schlotzsky’s locations that simply updated the décor would reach their return in about 16 months.

“We now have a brand that’s more relevant and seated more strongly in the fast-casual position,” Roddy said. “We’re very much a lunch business, so our goal now is to reach beyond lunchtime. We can take some items we currently sell, such as our pizzas, which we’re starting to promote past 3:00 now, and introduce ourselves as a dinner player.”

The ability to fill the restaurant with customers at all points of the day — including for Cinnabon treats in the morning or at snack time and for Carvel ice cream at night — has increased productivity without adding much incremental labor, according to Roddy. He added that franchisees are bullish on the potential of Schlotzsky’s units tri-branded with Cinnabon and Carvel.

“It has re-energized the franchise base,” he said. “They’re starting to grow now, and people who haven’t built stores in a decade are out there expanding. We’re selling a lot of franchises, but we can be particular about who we let into the brand because it’s in such high demand.”

There currently are about 20 tri-branded locations, and Schlotzsky’s plans to open 35 more in 2012, Roddy said.

Source: Nation’s Restaurant News

Cool weekend fitness events

By Pamela LeBlanc | Wednesday, April 25, 2012, 05:25 AM

With three major fitness events lurking on this weekend’s horizon (not to mention that awesome Treeathlon at Barton Springs on Saturday, which I blogged about a few days ago), I thought I’d get a jump start.

Bun Run

If the thought of a sandwich spurs you to sprint at record pace, line up for the Schlotzsky’s Bun Run, the longest-running 5K in Austin, which adds a 10K option this year. The races start and finish near Auditorium Shores, with the 10K at 7 a.m.; the Kid’s K at 7:45 a.m.; and the 5K at 8:30 a.m. Sunday, April 29. Think your pooch is the fastest in town? Dogs are invited to enter the 5K ($10 per dog). Packet pickup is 3-7 p.m. Thursday and Friday and 10 a.m. to 4 p.m. Saturday at Schlotzsky’s, 218 S. Lamar Boulevard, or at Auditorium Shores on race morning. Proceeds benefit the Austin Sunshine Camps. For more information go here: http://www.bunrun.com

Source: Austin360.com