Schlotzsky’s adds healthier fare to menu

August 18, 2010 – Austin-born sandwich veteran Schlotzsky’s Deli has crafted some healthier alternatives to its regular menu.

The company, founded close to 40 years ago, is known for its round-bun, toasty creations and classic tagline “funny name. serious sandwich.” The franchise runs 350 stores in 35 states and six foreign countries, and is in the midst of its largest expansion since emerging from bankruptcy.

Polar to its partnership with indulgence maker Cinnabon Inc., leaders also wanted to appeal to customers watching their waistlines. The company recently joined Healthy Dining‘s online guide, which launched in collaboration with the National Restaurant Association with partial funding from the Centers for Disease Control and Prevention.

The Web directory allows users to search for healthier options at restaurants in the area, narrowing options by zip code and price range. To qualify for the menu, items must include fruit, vegetables, lean protein or 100 percent whole grains. Entrees must also have less than 750 calories, 25 grams of fat and 8 or less grams of saturated fat.

Schlotzsky’s featured dishes include: a parmesan chicken caesar wrap with 560 calories and 20 grams of fat; a medium veggie sandwich with fat ranch with 480 calories and 11.5 grams of fat; and a medium smoked turkey breast with light mayonnaise on sourdough with 520 calories and 9 grams of fat, among other choices.

This compares with the shops 771 calories and 34 grams of fat in a medium “Original” with smoked ham, salami, three kinds of cheese and dressing.

Healthy Dining said featured menu items are among the best choices for a particular restaurant, but that most “do not meet the FDA criteria for ‘healthy,'” primarily because the guide doesn’t factor in sodium and cholesterol.

Source: Austin Business Journal

Schlotzsky’s gears up for a comeback

April 2 (Austin Business Journal) – It’s been nearly 40 years — many successful but more recently it’s been a struggle — since Schlotzsky’s Deli opened along South Congress Avenue. Now, having grown into an international franchise chain with 350 stores in 35 states and six foreign countries, it’s poised for its largest expansion since emerging from bankruptcy.

Company officials said the Austin-based company has turned the corner from the woes of the last decade, when the company filed for bankruptcy protection amid embattled leadership and slumping sales. Schlotzsky’s is undergoing a dramatic rejuvenation, which includes making over its stores and continuing a partnership with Cinnabon and Carvel Ice Cream to sell their wares. Along with that, the company is working to rebrand its image through advertising, and, most importantly, to double its size to 700 stores in five years. Read more.

Source: Austin Business Journal