Schlotzsky’s cracks top five in app store restaurant category

By Brenda Rick Smith

Schlotzsky’s new “Lotz 4 Me” loyalty app – the first system-wide loyalty program in the brand’s history – had a strong launch in June, with 60,000 downloads in the first three and a half weeks.

More than 11,000 people downloaded the app on the first day alone, driving “Lotz 4 Me” as high as fourth on the restaurant charts in the Apple Store.

“We are a relatively small brand, and to be number four in the app store in the restaurant category is pretty amazing,” said Schlotzsky’s President Kelly Roddy. Especially considering many of the other high-ranking brands have thousands of units, compared to Schlotzsky’s 350 locations, he added. “We were expecting a slow build. We figured we’d get several thousand downloads, and maybe add some more through the sharing features.”

The goal of the app, which was developed on the Punchh management platform, was to drive occasional customers to visit stores more frequently and encourage them to advocate for the brand on social media, said Roddy. While data is not available yet, he reports that he has observed an increase in social media traffic.

The app offers customers who make seven visits $7 off their next purchase. Customers can earn rewards for sharing the app with their friends via social media and getting them to download the app, too. Customers who download the app before July 31 will also get a free Original sandwich.

Customers can also find Schlotzsky’s locations and menu information in the app, keep up with company news and claim special offers.

Some customers are already redeeming rewards, according to Roddy, and those customers are spending an average of 20 percent more than they typically do because they are getting something for free.

The increased check size has been welcomed by franchisees, who have wanted to see a loyalty program.

While the focus of the first iteration of the app is on loyalty, future versions may also include mobile ordering, said Roddy.

Reaching out to Millennials

The app is central to Schlotzsky’s goal of attracting Millenials and their $1.3 trillion spending power. The app, coupled with a revamp of Schlotzsky’s restaurants and expanded menu options, is part of the brand’s bid to reconnect with its core audience: young people.

“We’ve always had a young audience. Most of our early stores were close to universities,” said Roddy. That proximity, paired with the brand’s fun, quirky appeal and fresh, made-from-scratch menu offerings, helped reach young customers, he said.

“But we see a change in Millennials, in what they want and what they expect,” said Roddy. “They are more tech dependent, more social, more culinary-savvy than in the past. We wanted to be able to communicate with that audience in the way they want to communicate: through their mobile device. We want to keep and grow that audience and serve them the way they want to be served.”

Along with the app, Schlotzsky’s updated its restaurants with vibrant colors, new seating and the brand’s “Lotz” messaging in an effort to appeal to Millennials. Many restaurants are also co-branded with Cinnabon bakeries. Schlotzsky’s has also added new items to the menu, including Artisan Flatbreads, Gourmet Pizzas and seasonal salads, including the Very Berry Salad.

Schlotzsky’s plans to add 20 new locations this year.

“We’re excited to be where we are,” said Roddy. “We’re staying on the bleeding edge of where our customers want us to be.”

Source: Fast Casual

Schlotzsky’s Calls on America to Help Save the World as One Million Sandwiches Set to Invade Earth

Download New Schlotzsky’s Lotz4Me Guest Rewards Mobile App to Save Earth from Falling Sandwiches and Receive Free Small The Original® Sandwich

AUSTIN, Texas — For months now, professional sandwich chasers, John S. and Mike L., have been hot on the trail investigating sandwich crash landings in cities across the U.S. and sharing their findings with an audience of believers on YouTube. Their latest investigation has uncovered startling new evidence that reveals up to one million free sandwiches are on an impact trajectory heading for Earth.

Alarmed, John and Mike are teaming up with Schlotzsky’s®, home of The Original® oven-baked sandwich and famous Fresh-from-Scratch® buns, to stop the takeover and are pleading for Americans to take action – now!

How can you help? Join the revolution! Start by downloading the new Schlotzsky’s Lotz4Me™ Guest Rewards mobile app. This rewards you instantly for your courage – anyone who joins during the month of June will get one free small The Original sandwich (with purchase of chips & 32oz. drink). That’s one less sandwich headed for crash landing on Earth.

Schlotzsky’s developed the app as a tool when it noticed signs that indicated the sightings were increasing in number. When questioned, Kelly Roddy, President of Schlotzsky’s, acknowledged, “It’s true. The sandwiches are on their way and they’re going to take over. We call on America to join forces by downloading our Lotz4Me mobile app, eat a sandwich and help us save the world.”

Members of the Schlotzsky’s Lotz4Me Guest Rewards Program will receive four exclusive program benefits including:

  1. Rewards and recognition: $7 off your order after your 7th visit (purchase minimum of $6 before tax). How it works: Purchase your favorite Schlotzsky’s meal. Use your receipt to earn a virtual punch. Once you’ve earned 7 punches, you’ll receive $7 off your next visit. You’ll also receive other great rewards based on how frequently you visit and interact with Schlotzsky’s. 
  2. Exclusive “Insider” news &special offers:  Members will receive special email offers and notifications, info on new products, special events and more!
  3. Social media sharing & referral bonuses: Register with Facebook and get one free punch! Then, refer your Facebook friends and you’ll get another free punch after they join and make a purchase!
  4. Guest feedback & surveys: Guests can provide immediate feedback through the app as well as provide input through surveys.

Build an Army. Recruit your Friends on Facebook.

As the leaders of the revolution, it’s up to YOU to fight off the sandwich invasion. Recruit your family, your friends, your Facebook friends, and get them to download the Lotz4Me Guest Rewards program. The more people who help us save the world from this million sandwich menace, the better chance we have to survive.

Sandwich chasers John and Mike will continue to track the progress of the invasion and report on crash landings as they uncover them. To stay up-to-date on their video coverage, and meet the men behind this year’s biggest news discovery, tune into Schlotzsky’s YouTube channel, Facebook, Twitter or Instagram to follow their investigations. 

Are you ready to join the revolution to help save the world? Prove it. Download the Lotz4Me app from the iTunes or Android store today.

Please visit schlotzskys.com for more information about the Lotz4Me app. By joining and using the app through Facebook, you hereby release Facebook from any and all liability in connection with the app. You also acknowledge that the Promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. You are providing information to Schlotzsky’s by joining the app, not to Facebook.