Myth: Tax Day is for sulking.
Reality: Tax Day is for eating — often for free, or at a fat discount.
That, at least, is what more than a half-dozen of the more familiar names in Food Land want you to think. They are turning April 15 into an annual eat freebie — or almost free — fest. Although it doesn’t have the size and scope of Veterans Day or Mother’s Day free food promotions, it’s getting there.
“It’s the biggest layup of the year for restaurants,” says Derek Farley, a public relations consultant. “You have the ‘Whew?’ crowd and the ‘Amen!’ crowd partying with the ‘Oh No’ crowd, and they all have something in common: They want a drink.” Or a nibble.
Here’s what’s on tap — or on the plate:
• Dinner — for a song. Take that literally. At select Hard Rock Cafe locations nationwide on April 15, from about 5 to 7 p.m. local time, folks with the courage to take the stage and belt out a song can get a free “Local Legendary Burger” — created and prepared by a chef “to ease the burden of Tax Day,” says John Galloway, chief marketing officer.
• Almost-free sandwich. Get a free, small “The Original” sandwich at Schlotzksky’s nationally when you purchase a 32-ounce drink and a bag of chips April 15. For novices, “The Original” is made with ham, salami, cheddar, mozzarella and Parmesan cheese — and topped with black olives, red onion, lettuce, tomato, mustard and signature dressing.
• Free chips and queso. OK, there’s a catch. You have to say “Taxes Shmaxes” to the cashier at California Tortilla locations when you place your order April 15, but after that, the chips and queso are on the house.
• Free dessert. Guests who eat at Tony Roma’s restaurants April 15 receive a coupon for a free Red Velvet Cake dessert at participating locations on their next visit, valid through April 29.
• Free cookie. For folks in need of a free sugar rush on Tax Day, for the third consecutive year, Great American Cookies locations nationally will hand out the chain’s regular sugar cookies to customers who stop by and ask for one. What’s more, jokesDavid Kaiser, brand vice president, “no proof of completed taxes is necessary.”
• Free shaved ice. Kona Ice plans to show up at post offices, tax prep centers and near business locations across the country April 15, to hand out free cups of its tropical shaved ice. Yes, it will hand out Hawaiian leis with the shaved ice. The best way to find a truck near you is to tweet @KonaIce with your exact location.
• Buy one, get one meal. Boston Market offers this deal: Customers who buy one Individual Meal get a second Individual Meal for free — including the new, Slow Braised Pulled Pork and Rotisserie Chicken Platters (which includes choice of two sides and cornbread).
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