Four Decades of Schlotzsky’s: It’s Time to Celebrate!!

National Promotion Gives Lucky 40 Fans Free Schlotzsky’s for a Year; Shops Nationwide Offer Special Promotion Oct. 4 for Legendary Sandwich

From a small mom-and-pop shop in South Austin to more than 350 locations worldwide, Schlotzsky’s has been satisfying taste buds with its round, freshly-baked buns for the past 40 years.

Celebrating its anniversary on Tuesday, Oct. 4, 2011, Schlotzsky’s invites consumers to enjoy the sandwich that launched the brand’s success…The Original®. Offered all day long, guests can purchase The Original (small) for a special promotional price of $1.99, with no coupon necessary.** Plus, throughout October, 40 lucky fans will win free Schlotzsky’s for a year by signing up on the Schlotzsky’s Facebook page or at any Dallas/Fort Worth area location.

“This October, we are celebrating where it all began with the sandwich that put Schlotzsky’s on the map—The Original,” said Kelly Roddy, president of Schlotzsky’s. “With a taste of the long-standing Schlotzsky’s tradition, The Original reinforces why our brand has stood the test of time and 40 years later we’re still enjoying them. We are sincerely grateful for our fans’ ongoing dedication and support during the past four decades.”

Launched in 1971 in a small shop on South Congress Ave. in Austin, Texas, Schlotzsky’s was home to only one menu item: an one-of-a-kind sandwich called The Original—an 8-inch freshly-baked sourdough bun stuffed with three meats, cheeses, lettuce, tomato, olives, and dressing. Inspired by muffulettas in an Italian grocery store in New Orleans’ French Quarter, The Original was an instant hit in South Austin.

Fast forward to today, and the brand has more than 350 corporate and franchise locations worldwide and a menu that offers guests 15 different sandwiches on its famous, unique and round freshly-baked buns, as well as gourmet pizzas made with Fresh-from-Scratch® crusts, freshly made-to-order tossed salads, and a variety of soups and delectable desserts.

Embracing its past and looking towards the next 40 years, Schlotzsky’s recently launched a bold nationwide reimage campaign to make all locations Lotz Better® with a refreshed color scheme and a circle theme that reflects the unique round sandwiches offered by the restaurant. The new contemporary design incorporates a fresh, vibrant color scheme, tongue-in-cheek phrases, circular-themed photography as well as a newly implemented service model where crew members hand-deliver food to the tables. Additionally, each new Lotz Better location features a partnership with its sister company, Cinnabon®. With nearly two-thirds of the franchise system already reimaged, company plans call for all locations to have the Lotz Better look by the end of 2011.

For more information or to find the nearest Schlotzsky’s location, visit

** Offer valid at participating Schlotzsky’s locations.

12 Responses

  1. What a great deal. We’ll be there on Tuesday!

  2. […] Original Sandwich for only $1.99 all day long tomorrow only (10/4/11. No coupon needed. Four Decades of Schlotzsky __________________ "Politeness costs nothing and gains […]

  3. […] in fact it has been about 2 years since I have had one,  I may need to stop by tomorrow Check out the details here.   No coupon needed!About the authorWheel n Deal Mama wrote 6494 articles on this blog.BlogTweet […]

  4. […] celebration of their 40th birthday, Schlotsky’s is offering up the small Original Sandwich for only $1.99all day long tomorrow only (10/4)…no coupon necessary! Plus, throughout October, 40 lucky fans […]

  5. […] is celebrating their 40th Anniversary by offering their Original Sandwich (Small) for only $1.99 all day tomorrow 10/4/11.  No Coupon necessary.    So head over to your nearest location to get your […]

  6. […] Today (10/4),  you can get a Schlotsky’s Original Sandwich for just $1.99 in celebration of their 40th anniversary! ShareShare this great […]

  7. Happy 40th birthday! Thanks for the 1.99 original sandwich promo!

  8. […]   Like Pinnacle Vodka on their facebook page and get a $5 mail in rebate   Today only Scholtsky’s is offering their Original small Sandwich for just $1.99 no coupon needed.   Like Hanes on […]

  9. […] Hoo! Schlotzsky’s is celebrating turning 40 today!! That means that all day long you can score the Original Sandwich for only $1.99. How about […]

  10. […] are Schlotzsky’s locations in Milwaukee, West Allis, Menomonee Falls and Oconomowoc.  See the Schlotzsky’s blog for more information on this promotion.  […]

  11. […] here for more information. I just called the Scottsdale location and they are definitely […]

  12. I’ve been enjoying your sandwiches for almost 20 years now. I live on the south side of San Antonio,Texas and don’t get the opportunity to frequent your north side shops as often as i would like. the south side has been growing at the Brooks City Base. It would really be a treat to have a Schlotzskys move into the neighborhood. Please see what can be done to make this happen. Thank you.

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