Schlotzsky’s goes for triple-brand score in midtown

The company behind seven Oklahoma Schlotzsky’s restaurants opened a tri-branded Schlotzsky’s on the northeast corner of 41st Street and Yale Avenue on March 7, with plans to bring five more stores to the Tulsa market by 2011.

“We’ve been looking for a location in this area since 1996,” said Shane Ramsey, director of operations at the new Schlotzsky’s.

With his family and partners J.J. Ramsey and Tina Harris, Ramsey also heads up RAM-Z LLC, the company that operates the other seven Schlotzsky’s restaurants, including three in the Tulsa area.

The new location reflects the recent rebranding of the deli sandwiches chain, which is often co-branded with the Cinnabon and Carvel concepts, all of which are products of Atlanta-based operator and franchisor FOCUS Brands. These new stores are dubbed the “Lotz Better” Schlotzsky’s locations.

On the menu are 15 sandwiches, all served on round buns that supply the basis for what Ramsey called “bun humor,” a theme in the rebranding of the fast-casual concept that he said brings fun to the atmosphere.

“We were the first Schlotzsky’s to do a million (dollars a year in revenue),” Ramsey said. “In our first year, we did $1.2 million. Now, the plan is to increase volume at this new store to $2 million.”

Breakfast sandwiches, wraps, gourmet pizzas, salads and soups are on the menu, too. Cinnamon rolls from Cinnabon and soft-serve ice cream from Carvel round out the breakfast and dessert options, allowing the new concept to offer all three meals — the only Schlotzsky’s to do so.

Construction on the restaurant, which measures 3,100 SF and offers a 66-seat patio, began late last year. Ramsey said he has already hired 80 for the opening, three times the staff at his other stores.

Schlotzsky’s continues to target markets in the southern, south-central and western U.S., where the company seeks deals with multiunit developers. With 350 locations now in operation worldwide, Schlotzsky’s president Kelly Roddy said in a release that he plans to open as many as twice that number of stores by 2015.

Ramsey said he’s looking to expand his own holdings in the Schlotzsky’s brand by five stores within the next four years.

“We’ve been looking in west Tulsa, Catoosa, Claremore and downtown Tulsa,” Ramsey said.

Hours at the new Schlotzsky’s location in Tulsa are 6 a.m. to midnight, seven days a week.

Source: Tulsa Business

One Response

  1. Would love to have one open on the north side. Somewhere between Peoria and Harvard around Pine.

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