LAS CRUCES – El Paso-based developer Danny Quintana plans to build a Schlotzsky’s restaurant in Las Cruces, although it might not happen until 2012 or later.
Jillian Phillips with Fishman Public Relations, reports that the company has signed a multi-unit franchise agreement with Quintana to open seven new Schlotzsky’s locations in the Las Cruces, El Paso and Alamogordo areas. He plans to open the first restaurant in El Paso this summer.
The new eateries are being built with Schlotzsky’s rebranding efforts in mind, which include a newly designed restaurant, a co-branding deal with Cinnabon and Carvel and a new service model where crew members hand-deliver food to the tables.
“We’ll open the first store (in El Paso) and concentrate on doing it right,” Quintana said. “From there, a lot depends on where I think the next best place will be Las Cruces has a great chance to be (store) No. 2 or No. 3.”
Schlotzsky’s menu includes sandwiches and salads. For example, it’s The Original Sandwich, includes smoked ham, Genoa and cotto salamis and melted cheddar, mozzarella and Parmesan cheeses layered with black olives, red onion, lettuce, tomato, mustard and its signature dressing on toasted sourdough bread.
Source: Las Cruces Sun-News