Schlotzsky’s Goes All In With Cinnabon, New Look

March 24 (QSR Magazine) – Schlotzsky’s unveiled a new prototype store and extended cobranding relationship with Cinnabon as part of rebranding efforts it hopes to use to almost double in size by 2015.

“When FOCUS Brands purchased Schlotzsky’s several years ago, we put together a five-year strategy to reinvigorate and grow the brand,” says Kelly Roddy, president of Schlotzsky’s. “Part of the growth strategy was to make the concept more relevant, [but] still kind of mom-and-pop deli style. Read more.

Source: QSR Magazine

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: