March 25 (Fast Casual) – In addition to a complete interior design and service model overhaul, Schlotzsky’s has boosted sales through a partnership with sister brand Cinnabon.
The co-branding deal, which allows for freshly made Cinnabon Classic Rolls and other treats to be sold on the Schlotzsky’s menu, has been rolled out at more than 50 co-branded locations, and at least 50 more are expected to carry the line by the end of 2010. Additionally, every new franchise deal that has been signed in the past six months has been for the combined Schlotzsky’s/Cinnabon model, according to the company. Read more.
Source: Fast Casual