April 21 (The Monitor) – McALLEN, TX – The slogan on her new boyfriend’s eatery was “just one sandwich, it’s that good,” but to Beth Wood the food wasn’t good at all.
It was 1986 and then boyfriend, Jim Wood, was in his second year as owner of the Rio Grande Valley’s first Schlotzsky’s deli at La Plaza Mall.
The first year had been rough for the franchise owner. Wood lost one of his investment partners, and shoppers at the mall were reluctant to embrace the deli’s lone sandwich, the Original – ham, Genoa and cotto salamis, three cheeses and a heap of vegetables on toasted sourdough bread.
He countered by offering free samples. Beth Wood, a schoolteacher who married Jim in 1987, kept eating it, too. The sampling turned Beth and hundreds if not thousands of others in the Valley into loyal customers. Read more.
Source: The Monitor