Schlotzsky’s will take a bigger bite in Denver

By Mark Harden, News Director – Denver Business Journal

Schlotzsky’s, a sandwich chain with 10 Colorado locations, says it plans to add dozens more by the end of the year in metro Denver.

Austin, Texas-based Schlotzsky’s — a unit of Atlanta-based Focus Brands Inc. — says it has plans for 15 franchise deals in the city of Denver and another 30 deals in the Denver metro area by the end of 2014.

“The Denver market has already cultivated a loyal fan following and a strong brand reputation as consumers demand more convenient, fresh food options,” said David Wheeler, the chain’s vice president of franchise development. “We anticipate the same great success we’ve seen across Colorado in this targeted region of the state.”

Wheeler signaled that the company seeks “qualified franchise partners” in Denver.

The company said the new stores will offer franchisees “co-branding opportunities” with other Focus brands, Cinnabon and Carvel, “to offer franchise partners multiple streams of revenue under one roof.”

The move comes as homegrown sandwich chain Quiznos has faced challenges, shuttering thousands of stores in recent years and going through a pre-packaged Chapter 11 process.

Schlotzsky’s also is targeting markets in Texas as well as Oklahoma City, Tulsa, St. Louis and Kansas City for further expansion.

The chain says it currently has 350 locations in 37 states and three other nations.

Source: Denver Business Journal

Schlotzsky’s Calls on America to Help Save the World as One Million Sandwiches Set to Invade Earth

Download New Schlotzsky’s Lotz4Me Guest Rewards Mobile App to Save Earth from Falling Sandwiches and Receive Free Small The Original® Sandwich

AUSTIN, Texas — For months now, professional sandwich chasers, John S. and Mike L., have been hot on the trail investigating sandwich crash landings in cities across the U.S. and sharing their findings with an audience of believers on YouTube. Their latest investigation has uncovered startling new evidence that reveals up to one million free sandwiches are on an impact trajectory heading for Earth.

Alarmed, John and Mike are teaming up with Schlotzsky’s®, home of The Original® oven-baked sandwich and famous Fresh-from-Scratch® buns, to stop the takeover and are pleading for Americans to take action – now!

How can you help? Join the revolution! Start by downloading the new Schlotzsky’s Lotz4Me™ Guest Rewards mobile app. This rewards you instantly for your courage – anyone who joins during the month of June will get one free small The Original sandwich (with purchase of chips & 32oz. drink). That’s one less sandwich headed for crash landing on Earth.

Schlotzsky’s developed the app as a tool when it noticed signs that indicated the sightings were increasing in number. When questioned, Kelly Roddy, President of Schlotzsky’s, acknowledged, “It’s true. The sandwiches are on their way and they’re going to take over. We call on America to join forces by downloading our Lotz4Me mobile app, eat a sandwich and help us save the world.”

Members of the Schlotzsky’s Lotz4Me Guest Rewards Program will receive four exclusive program benefits including:

  1. Rewards and recognition: $7 off your order after your 7th visit (purchase minimum of $6 before tax). How it works: Purchase your favorite Schlotzsky’s meal. Use your receipt to earn a virtual punch. Once you’ve earned 7 punches, you’ll receive $7 off your next visit. You’ll also receive other great rewards based on how frequently you visit and interact with Schlotzsky’s. 
  2. Exclusive “Insider” news &special offers:  Members will receive special email offers and notifications, info on new products, special events and more!
  3. Social media sharing & referral bonuses: Register with Facebook and get one free punch! Then, refer your Facebook friends and you’ll get another free punch after they join and make a purchase!
  4. Guest feedback & surveys: Guests can provide immediate feedback through the app as well as provide input through surveys.

Build an Army. Recruit your Friends on Facebook.

As the leaders of the revolution, it’s up to YOU to fight off the sandwich invasion. Recruit your family, your friends, your Facebook friends, and get them to download the Lotz4Me Guest Rewards program. The more people who help us save the world from this million sandwich menace, the better chance we have to survive.

Sandwich chasers John and Mike will continue to track the progress of the invasion and report on crash landings as they uncover them. To stay up-to-date on their video coverage, and meet the men behind this year’s biggest news discovery, tune into Schlotzsky’s YouTube channel, Facebook, Twitter or Instagram to follow their investigations. 

Are you ready to join the revolution to help save the world? Prove it. Download the Lotz4Me app from the iTunes or Android store today.

Please visit schlotzskys.com for more information about the Lotz4Me app. By joining and using the app through Facebook, you hereby release Facebook from any and all liability in connection with the app. You also acknowledge that the Promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. You are providing information to Schlotzsky’s by joining the app, not to Facebook.

Schlotzsky’s-Cinnabon opens in Elgin, TX

Image

Schlotzsky’s AND Cinnabon are coming to Elgin, TX! Grand opening celebrations kick off on Thursday, June 5. The doors open at 10am followed with games, prizes and more. The first 100 people to purchase a Cinnabon 6-Pack will get FREE Schlotzsky’s every week for a year!

1131 West Highway 290
(512) 285-2867
Open daily: 6:00am to 10:00pm

Like us on Facebook: Schlotzsky’s Elgin

Schlotzsky’s-Cinnabon opens in Athens, TX

Athens TX Event

Schlotzsky’s AND Cinnabon are coming to Athens, TX! Grand opening celebrations kick off on Thursday, May 22. The doors open at 10am followed with games, prizes and more. The first 100 people to purchase a Cinnabon 6-Pack will get FREE Schlotzsky’s every week for a year! 

215 S. Palestine
903-677-0202.
Open daily: 10:00am to 10:00pm

 

Like us on Facebook: Schlotzsky’s Athens, TX

TCBY at Schlotzsky’s! Grand opening event on Sat., April 19!

 

Facebook_TCBY Date-Offer-locations

TCBY is now at Schlotzsky’s! Visit any of the locations listed above on April 19 from 2-6pm for sweet treats and fun prizes! The first 50 people to purchase a TCBY treat get FREE Schlotzsky’s for one year! Bring the whole family!

*Minimum $5 TCBY purchase to be made after 2pm in-store only. Valid only at locations above. Free sandwich offer valid for persons 18 years or older. 52 small The Original sandwiches; one sandwich each week for a year beginning April 19, 2014 and ending April 18, 2015. 

Schlotzsky’s-Cinnabon opens in Carrollton, TX


Grand Opening Event
Schlotzsky’s AND Cinnabon are coming to Carrollton, TX! Grand opening celebrations kick off on Thursday, April 10. Join us for a ribbon cutting ceremony at 9am. Doors open to the public at 10am and the first 100 people to purchase a Cinnabon 6-Pack will get FREE Schlotzsky’s every week for a year! The event will feature lots of fun events, prizes, games and more!

2661 Midway at Trinity Mills

(972) 8733-7283

Mon-Sat – 10am-9pm; Sun 10am-8pm

Schlotzsky’s-Cinnabon-Carvel opens at Camp Pendleton

Camp Pendleton_Event

Schlotzsky’s Camp Pendleton will kick off its grand opening April 1st at 9:00 a.m. with a day of fun-filled events, including a prize wheel, Schlotzsky’s eClub giveaways and more. The first 100 active duty members to purchase a CinnaPack of six Cinnabon Classic rolls from 9:00 a.m. to 10:00 a.m. will receive one free The Original (small) sandwich a week for a year. 

The opening ceremony will begin at 10:00 a.m. followed by a free lunch of small sandwich combos available to all guests with a valid military I.D. from 11 a.m. to 1 p.m. as well as a free small Carvel Ice Cream cone from 4 p.m. to 6 p.m.

Building 51096, Area 51, Basilone Road at San Onofre Center

See you there!

Schlotzsky’s-Cinnabon opens in Addison, TX

Image

 

Schlotzsky’s AND Cinnabon are coming to Addison, TX! Grand opening celebrations kick off on Thursday, March 20. Doors open at 10am and the first 100 people to purchase a Cinnabon 6-Pack will get FREE Schlotzsky’s every week for a year! The event will feature lots of fun events, prizes, games and more! 

3740 Beltline Road

(972) 807-6793

Like Schlotzsky’s Addison on Facebook! 

Cobranding Part 1: Will it work for fast casuals?

Cobranding in the restaurant industry may have started in the ’90s with “KenTacoHut” — Pizza Hut, Taco Bell and KFC — but fast casuals are starting to embrace the idea. Bruegger’s Bagels and Caribou Coffee, for example,  expanded their cobranded concept last year to North Carolina, marking the third cobranded unit for the two brands, and Bruegger’s recently announced a deal to pair up with Jamba Juice in South Florida. Another smoothie concept, Smoothie Factory, is now testing cobranded units with Red Mango, and Fatburger has combined with Buffalo’s Café to offer chicken with its burgers in California.

While developing the right partnership and operations formula can be tricky, cobranding is a great way to add an additional revenue stream for franchisees, said Kelly Roddy, CEO of Schlotzsky’s, which has been cobranding since 2007 with Carvel Ice Cream and Cinnabon. He said the key to a solid cobranding partnership is ensuring that both brands benefit. The Schlotzsky’s/Cinnabon cobrand, for example, gave Cinnabon the opportunity to expand beyond malls and travel centers but also allowed Schlotzsky’s to offer menu variety to guests.

“It’s a great partnership for us and contributes to dayparts beyond lunchtime, including breakfast for those restaurants that open early as well as snack/evening options,” Roddy said. “Cinnabon also offers an additional catering option for our guests.”

The benefits

Those are just a couple benefits that cobranding can provide, said Steve Beagelman, president and CEO of SMB Franchise Advisors. Cost savings and risk aversion are two others.

“When you want to keep costs down, cobranding makes a lot of sense. When you’re going through the real estate process, you can save a lot of money up front since you’re utilizing two business to pay the rent for one location,” he said. “So, a lot of brands look at cobranding because it saves the front-end costs. The best benefit is utilizing and cross-training the labor. So you’re saving on your rent, your build out, your employees. There are a lot of economic reasons why cross-branding makes sense.”

Risk aversion is another benefit of cobranding, said Catherine Kearns, general manager of CHD Expert North America.

“Cobranding affords restaurants an opportunity to introduce their products to new markets, while mitigating cost and risk,” she said. “A significant capital investment is required to open a restaurant, especially costs associated with making a brick and mortar location service ready, and cobranding allows for brands to test new territories, while requiring less money for initial overhead costs.”

The challenges

While the benefits of cobranding are numerous, there are also challenges, including the possibility of complicating operating procedures and brand dilution, especially when one brand’s word-of-mouth, marketing and history are stronger than the other, said No Limit Agency’s Chief Brand Strategist Nick Powills.

“You are dealing with two brands and, in many scenarios, two different customers. Even if you sell cookies and ice cream, the cookie customer may not have the same taste as the ice cream customer at that exact moment,” he said.

Beagelman agreed but also said some franchisors will risk brand dilution to score faster distribution, so it’s often a trade off they are willing to make.

The possibility of complicating operating procedures stems from the fact that franchises abide by corporate-mandated guidelines, so combining operations from two entities can create challenges, Kearns said. For example, if two brands come together and they both have exclusive contracts with their own paper goods supplier, someone may have to break a contract.

“In addition to contracts and sourcing of products, melding two different restaurant cultures can also be a challenge,” she said. “Many chain restaurants have a pre-established operations manual and different standard to which they hold their team accountable. This includes processes for food preparation, customer service, and employee culture. Introducing two company cultures with different standards is not a seamless process. Camaraderie and synergy will take time to develop.”

These reasons, Kearns said, are why it is more common for cobranding to occur among companies who share a parent company — Yum! Brands, for example. Even then, however, it’s not a sure thing.

“You are mixing two brands with two different missions — even when run by the same franchisor,” Powills said. “Cobranding certainly can make sense when you are not experiencing a strong ROI from every square foot of your restaurant, however, it is a tricky balancing act, no matter how you look at it — so, being an effective operator will be critical.”

Should you cobrand?

Before hopping on the cobranding wagon, operators should ask themselves a few questions. They include:

  • Am I comfortable with employees being cross-trained?
  • Am I comfortable with potentially sharing revenue streams?
  • Do I really need two concepts under the same roof?
  • How will my brand benefit?
  • What negative effects will it have on my brand?
  • How is my brand perceived in comparison with the brand I am cobranding with?
  • How will my core consumer base react to this cobranding?
  • What is the cost benefit analysis on customer acquisition?
  • How will marketing efforts be affected?
  • How are joint decisions going to be made between the two separate corporate entities?
  • How will vendor relationships be affected?
  • And how will my internal employee culture be affected?

“The best time to co-brand is when it will help both perspective franchises and customers,” Powills said. “Many brands have mastered the art of this concept, hoping that franchise operators will be happier with a mixed portfolio and that customers will frequent the business more with more options.”

A mutual benefit is what inspired the partnership between Bruegger’s and Jamba Juice, said Arturo Zindel, the developer of the five cobranded Bruegger’s and Jamba Juice units in South Florida.

“We believe there are synergies with the brands plus additional operational efficiencies and economies of scale when you build stores that offer the two brands together,” he said. “Additionally, in the case of Bruegger’s Bagels and Jamba Juice, the dayparts are different plus both brands stand for high quality products and a top end customer experience in the stores, so we believe they will be a great fit offered under one roof.”

The same can be said for Schlotzsky’s, which has been so happy with its partnerships with Carvel and Cinnabon, that it’s launching a five-restaurant test with TCBY this April in the Austin area. Through the express format, the chains will offer six yogurt flavors and more than 15 types of toppings, Roddy said.

“We are excited about this opportunity and the potential daypart expansion,” he said.

Editor’s note: This is part 1 in a two-part series about cobranding. The next installment will feature Q and A interviews with three restaurant operators who have found success in cobranding.

Source: Fast Casual

Schlotzsky’s Leaps Into Spring with New Offerings

Schlotzsky’s leaps into spring with the return of the limited time only Hand-Carved Sandwiches. From now until May 18, the home of The Original round toasted sandwich will bring back the Roasted Turkey with Avocado & Havarti Cheese, the Hickory Smoked Ham with Bacon, Havarti Cheese & Honey Dijon, and the Braised Beef with Mushrooms & Fire-Roasted Vegetables.

“Our guests loved the hand-carved sandwiches so much when they debuted in 2012,” says Kelly Roddy, president of Schlotzsky’s. “We pride ourselves on the fresh in-restaurant, hand-carved meats that these sandwiches have to offer. With savory flavors and unique sandwich combinations, they’re sure to be a hit again. The variety of proteins combined with savory flavors offer our guests unique sandwich combinations that are sure to be a hit again.”

The three signature sandwiches include:

  • Roasted Turkey with Avocado & Havarti Cheese: Thick slices of hand-carved roasted turkey breast, tomato, bibb lettuce, avocado slices, and shredded Havarti cheese with mayonnaise served on Schlotzsky’s signature toasted sourdough bun.
  • Hickory Smoked Ham with Bacon, Havarti Cheese & Honey Dijon: Slices of hand-carved hickory smoked ham, applewood bacon, hearts of romaine lettuce, tomato, red onion, and shredded Havarti cheese with honey Dijon mustard served on Schlotzsky’s signature toasted sourdough bun.
  • Braised Beef with Mushrooms & Fire-Roasted Vegetables: Hearty slices of hand-carved braised beef, Portobello mushrooms, fire-roasted vegetables, and both Swiss and mozzarella cheese with chipotle mayonnaise served on Schlotzsky’s toasted signature sourdough bun.

Schlotzsky’s restaurant offers guests more than 15 different sandwiches on its round freshly-baked buns, as well as gourmet pizzas made with Fresh-from-Scratch crusts, freshly made-to-order tossed salads, a variety of soups, and desserts. Catering options are available as well.

Source: QSR Magazine

Follow

Get every new post delivered to your Inbox.

Join 43 other followers