Get Your Kicks with Route 66 Sandwiches

Route 66, also known as the Main Street of America, is the inspiration behind Schlotzsky’s latest menu additions. Running from Chicago to California, the historic stretch of highway winds its way through numerous states, incorporating a variety of different cultures, tastes, and flavors. From now until August 25, the home of The Original round-toasted sandwich will feature these flavors in three signature sandwiches.

After the initial leg in 2010, which was the most successful summer promotion in company history, Schlotzsky’s extended its journey down Route 66 to the fall season. Gearing up for another trip, which combines the flavors of the last two promotions, Schlotzsky’s has brought back the Windy City Pastrami & Swiss, California Chick, and Albuquerque Turkey.

“Back in 2010, our guests fell in love with the bold, regional flavors of the Route 66 promotion,” says Kelly Roddy, president of Schlotzsky’s. “We could not be more excited to bring back these crowd-favorite sandwiches and celebrate this historic stretch of highway again this summer.”

The three signature sandwiches include:

· Windy City Pastrami & Swiss: sliced pastrami and melted Swiss cheese with Dijon mustard and our signature dressing on toasted Dark Rye bread.

· California Chick: thinly sliced, roasted chicken breast, pepper jack cheese, bacon, guacamole, red onion, tomatoes, lettuce and fat free spicy ranch dressing on toasted Jalapeño Cheese bread.

· Albuquerque Turkey: smoked turkey breast and crispy bacon with cheddar, mozzarella, and parmesan cheeses layered with fire-roasted vegetables, chipotle mayonnaise, shredded lettuce, tomato and our signature dressing on toasted Jalapeño Cheese bread.

FOX 17 in Nashville talks Free Tax Day Offers

The free Tax Day offers from Schlotzsky’s and Cinnabon are featured in this news clip from FOX 17 in Nashville. Visit participating Schlotzsky’s locations in Tax, purchase a 32oz. drink and chips and get a small The Original sandwich for FREE! Stop into Cinnabon on Tax Day between 6pm and 8pm and get two FREE Cinnabon Bites!

Straight from New Orleans – Muffalotzas!

Take a trip to New Orleans with our new Muffalotza sandwiches – the Smoked Turkey, Ham and Roast Beef Muffalotzas are a unique twist on a traditional muffuletta sandwich. And after you try the sandwiches, you can enter for a chance to win an actual trip to New Orleans. Head to the Schlotzsky’s Facebook page and “like” us to enter to win! Weekly prizes will be distributed between now and June 2, with the grand prize trip to New Orleans announced the week of June 3.

  • Smoked Turkey Muffalotza

Smoked turkey breast, Genoa salami, olive mix, parmesan and mozzarella cheeses, lettuce, tomato, red onion, Creole mayonnaise and our signature dressing on our toasted Sourdough bun;

  • Ham Muffalotza

Lean smoked ham, Genoa salami, olive mix, parmesan and mozzarella cheese, lettuce, tomato, red onion, Creole mayonnaise and our signature dressing on our toasted Sourdough bun; and

  • Roast Beef Muffalotza

Shaved roast beef, olive mix, parmesan and mozzarella cheeses, lettuce, tomato, red onion, Creole mayonnaise and Schlotzsky’s Louisiana Hot Sauce on our toasted Sourdough bun.

*This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. You are providing your information to Schlotzsky’s and not to Facebook. Click here to see Official Rules for details

Schlotzsky’s® Unveils First-Ever Chipotle Honey Sandwiches

The new mouth-watering sandwich trio will be layered with the hot and sweet honey chipotle sauce

Schlotzsky’s® falls into autumn with the announcement of a completely new line of limited-time-only Chipotle Honey Sandwiches. From now until November 25, the home of The Original® round-toasted sandwich will feature three new, signature Chipotle Honey Sandwiches – the Turkey and Bacon Chipotle Honey, the Roast Beef and Bacon Chipotle Honey, and the Chicken and Bacon Chipotle Honey.

“We have been looking to bring something hot and sweet to our customers and this trio of delicious sandwiches is the perfect menu option,” said Kelly Roddy, president of Schlotzsky’s. “When the chipotle honey tops our high-quality meats and cheese, it creates an irresistible taste. We look forward to hearing our customers’ feedback.”

The three new, signature sandwiches include:

Turkey & Bacon Chipotle Honey 

Smoked turkey breast and crispy bacon with smoked cheddar cheese, lettuce and tomato with chipotle mayonnaise and hot and sweet honey chipotle sauce on a toasted Sourdough bun;

Roast Beef & Bacon Chipotle Honey

Tender slices of Angus roast beef and crispy bacon with smoked cheddar cheese, lettuce and tomato with chipotle mayonnaise and hot and sweet honey chipotle sauce on a toasted Sourdough bun; and

Chicken & Bacon Chipotle Honey

Tender, shaved chicken and crispy bacon with smoked cheddar cheese, lettuce and tomato with chipotle mayonnaise and hot and sweet honey chipotle sauce on a toasted Sourdough bun.

Schlotzsky’s restaurants offer guests more than 15 different sandwiches on its famous, unique and round freshly-baked buns, as well as gourmet pizzas made with Fresh-from-Scratch® crusts, freshly made-to-order tossed salads, and a variety of soups and delectable desserts.

For more information or to find the nearest location, visit www.Schlotzskys.com.

Richer Fillings

For sandwich sellers, more is better as premium products rule

By Jonathan Maze
As published in: Franchise Times – June-July 2012

Like many sandwich chains, Wisconsin-based Cousins discounted its way through the recession—a year ago, its restaurants were selling sandwiches for $2.99. This year, the company stopped discounting, and started making its sandwiches better, adding 50 percent more steak to its Cheesesteak line.

The result: Same-store sales are up 5 percent this year, and customers are switching from the cheaper sandwiches to the bigger ones. “Instead of discounting, we increased the product in our sandwiches, made it more premium,” said Joe Ferguson, vice president of development for Cousins. “They’re trading off to more premium products.”

Cousins isn’t the only chain beefing things up right now. In the midst of a highly competitive sandwich market, concepts are improving their menus, redesigning their restaurants and developing new financing options in an effort to break through the crowded field.

Thanks to their portability and flexibility, sandwiches are perhaps the most popular menu item in the restaurant industry. According to market-research firm NPD Group, the number of sandwich-chain units—a number that includes burger concepts—has grown 26 percent since 2011, an annual growth rate of about 2.4 percent.

Yet that growth has slowed since the onset of the recession, to less than 1 percent in each of the past two years. Some prominent sandwich concepts have struggled more recently, such as Denver-based Quiznos and Scottsdale, Arizona-based Blimpie.

Meanwhile, concept leader Subway keeps finding places for new restaurants—it had 24,449 U.S. restaurants at the end of 2011. St. Louis-based Panera Bread, the leader of the bakery-café sub-sector, also keeps growing, with 1,541 restaurants. Chains such as Champaign, Illinois-based Jimmy John’s and Jacksonville, Florida-based Firehouse Subs have also been adding units at a nice clip.

As they try to play catch-up, smaller and mid-sized concepts such as Cousins, McAlister’s Deli, Schlotzsky’s and DeSoto, Kansas-based Mr. Goodcents Deli Fresh Subs are making improvements to get more customers in the door. Some are even experimenting with drive-thrus, which aren’t common outside of burger chains and Arby’s. Based on their sales results, the efforts appear to be working thus far.

Remake for Schlotzsky’s Deli

Reimages are a challenge in the restaurant industry, because in many cases operators are being asked to spend tens of thousands of dollars to remodel a restaurant that is financially weak after years of falling sales. Last year, Schlotzsky’s found a solution—using franchisees’ ad dollars.

Eager to update its stores, the Austin, Texas-based chain handled the full remodeling for more than 300 restaurants. The company went market to market, giving each restaurant a facelift, with new signs, menu boards and paint. The entire-market approach cut the per-store cost of a reimage to roughly $18,000 to $25,000 per unit. “When you paint 300 stores at one time, you get a much better deal on paint,” said Kelly Roddy, president.

When all the stores within a market completed the remodel, the company used ad fund dollars from that market to pay the vendor. The lack of marketing did bring down sales for a time, but Roddy said a post-remodel sales bump more than made up for the loss. “We felt that really helped us drive sales without advertising,” Roddy said. The company is back on the airwaves this year, and same-store sales are up 7 percent.

Schlotzsky’s is also working to add sales to restaurants in two other ways: through multi-branding and a drive-thru.

The concept is part of Focus Brands’ portfolio, the Atlanta-based franchise company owned by the private equity group Roark Capital. Fellow Focus-owned concepts Cinnabon and Carvel are being added to many of its locations. The company’s ultimate goal is to add at least a Cinnabon to each of its locations, while new units will have all three.

Multi-branding has been a hit-or-miss franchising plan, but Roddy said the addition of dessert concepts works in Schlotzsky’s case because Cinnabon and Carvel are snack concepts that don’t compete with Schlotzsky’s sandwiches. “From what I’ve seen in cobranding, in most cases you’re selling the same share of stomachs,” Roddy said. “You’re competing lunch against lunch. For us, it’s other dayparts. The same person who orders a Cinnabon may not come in to get a sandwich.”

The other improvement is a drive-thru. Schlotzsky’s developed a new prototype with all three brands, plus a drive-thru, and early tests have been strong. A company test saw a 45 percent sales increase, with the biggest share coming from young women. It is attracting more 18- to 32-year-olds, and women represent 52 percent of the customers at new stores, versus 42 percent in the old ones.

The 360-unit chain is opening 35 restaurants this year. Next year, it expects to open 60 units “on the low side,” Roddy said. “We’re going crazy. We’re growing. Things are changing. Things are rolling.”

Source: Franchise Times

Schlotzsky’s unveils first-ever Hand-Carved Sandwiches

The New Mouth-Watering Sandwich Trio will Consist of Meats Hand Carved in the Restaurant

Schlotzsky’s® transitions to the spring season with the announcement of a completely new line of Hand-Carved Sandwiches. From now until May 27, the home of The Original® round toasted sandwich will feature three new, limited-time-only signature Hand-Carved Sandwiches – the Roasted Turkey with Avocado & Harvati Cheese, the Hickory Smoked Ham with Bacon, Harvati Chesse & Honey Dijon, and the Braised Beef with Mushrooms & Fire-Roasted Vegetables.

“We have been looking to get into hand-carved meats for quite sometime and it was important that we got it right. This trio of delicious sandwiches is the culmination of extensive research and development,” said Kelly Roddy, president of Schlotzsky’s. “Authenticity is huge for us; all of the meats on these sandwiches are hand carved, fresh in the restaurant to provide thick, irregular cuts.”

The three new, signature sandwiches include:

 Roasted Turkey with Avocado & Havarti Cheese: Thick slices of hand-carved roasted turkey breast, tomato, bibb lettuce, avocado slices and shredded havarti cheese with mayonnaise served on Schlotzsky’s signature toasted sourdough bun.

 

 

Hickory Smoked Ham with Bacon, Havarti Cheese & Honey Dijon: Slices of hand-carved hickory smoked ham, applewood bacon, hearts of romaine lettuce, tomato, red onion and shredded havarti cheese with honey Dijon mustard served on Schlotzsky’s signature toasted sourdough bun.

 

 

 

Braised Beef with Mushrooms & Fire-Roasted Vegetables: Hearty slices of hand-carved braised beef, portobello mushrooms, fire-roasted vegetables and both swiss and mozzarella cheese with   chipotle mayonnaise served on Schlotzsky’s toasted signature sourdough bun.

Schlotzsky’s Brings Back the Angus Round Up

Third time’s a charm for this trio of mouth-watering, crowd-pleasing roast beef favorites

Schlotzsky’s is ready to head into fall with the return of its popular Angus Round Up sandwiches. From now until November 27, the home of The Original® round toasted sandwich will feature three meaty favorites – the Bacon Beefy SmokeCheezy, French Dipsky and the Chipotle Guaca-Beefsky.

“Our famously warm and succulent roast beef sandwiches have been a big hit in the past and we’re excited to bring them back for a third time,” said Kelly Roddy, president of Schlotzsky’s. “From their unique flavor profile to generous portions, the response to these sandwiches has always been truly unbelievable and we look forward to again serving guests only the best this season.”

The three new Angus Round Up Schlotzsky’s sandwiches include:

Bacon Beefy SmokeCheezy – Shaved Angus roast beef, smoked cheddar cheese, bacon and Chipotle mayo on our toasted Sourdough bun.

 

 

 

 

French Dipsky – Shaved Angus roast beef and mozzarella cheese on our toasted Sourdough bun, served with au jus dipping sauce.

 

 

 

 

Chipotle Guaca-Beefsky – Shaved Angus roast beef, pepper jack cheese, lettuce, tomato and red onion, with Chipotle pesto and guacamole served on our toasted Jalapeno Cheese bun.

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