Schlotzsky’s will take a bigger bite in Denver

By Mark Harden, News Director – Denver Business Journal

Schlotzsky’s, a sandwich chain with 10 Colorado locations, says it plans to add dozens more by the end of the year in metro Denver.

Austin, Texas-based Schlotzsky’s — a unit of Atlanta-based Focus Brands Inc. — says it has plans for 15 franchise deals in the city of Denver and another 30 deals in the Denver metro area by the end of 2014.

“The Denver market has already cultivated a loyal fan following and a strong brand reputation as consumers demand more convenient, fresh food options,” said David Wheeler, the chain’s vice president of franchise development. “We anticipate the same great success we’ve seen across Colorado in this targeted region of the state.”

Wheeler signaled that the company seeks “qualified franchise partners” in Denver.

The company said the new stores will offer franchisees “co-branding opportunities” with other Focus brands, Cinnabon and Carvel, “to offer franchise partners multiple streams of revenue under one roof.”

The move comes as homegrown sandwich chain Quiznos has faced challenges, shuttering thousands of stores in recent years and going through a pre-packaged Chapter 11 process.

Schlotzsky’s also is targeting markets in Texas as well as Oklahoma City, Tulsa, St. Louis and Kansas City for further expansion.

The chain says it currently has 350 locations in 37 states and three other nations.

Source: Denver Business Journal

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