Schlotzsky’s Shatters Company Record With Agreement for 170 New Restaurants

Fast-Casual Chain Inks Game-Changing Partnership to Build Huge Presence in Southern California

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In a historic deal with far-reaching impact in the fast-casual segment, Schlotzsky’s®, the home of The Original® round-toasted sandwich and famous Fresh-from-Scratch® buns, announced today it has signed the brand’s largest franchise agreement in more than 40 years. Anchored by its new Lotz Better® model and consistent positive sales, the partnership calls for 170 Schlotzsky’s locations throughout California, including Los Angeles, Riverside, Ventura and San Bernardino counties.

Each of the new restaurants will feature a new, contemporary design and an upgraded service model in which crew members hand-deliver food to the tables. In addition, as part of a co-branding deal with Cinnabon® and Carvel®, the locations will include counters offering signature treats from the iconic dessert brands.

“The magnitude of this franchise agreement is a testament to the growing strength of our brand in the marketplace,” said Kelly Roddy, president of Schlotzsky’s. “Between this agreement in California and multiple others we’ve signed in the past year alone, the momentum is incredible. On top of the obvious benefits the expansion is having on our brand, it’s also creating job growth in communities around the country,” noting that the new locations in Southern California will create nearly 7,000 jobs in the next five years.

After successfully completing its initiative to reimage its 350-plus unit franchise system, executives of Schlotzsky’s are focusing on growing in markets where there is a demand for a high-quality franchise brand. In this newest deal, Moe Vazin is responsible for opening the 170 locations throughout the market. Prior to joining the Schlotzsky’s family, Vazin experienced much success with his extensive management experience, accumulating a portfolio of supermarkets, manufacturing and distribution in the retail industry.

“Obviously, we look very carefully at brands before making a significant investment like this,” Vazin said. “We had many reasons for choosing Schlotzsky’s, but the key factors were its high-quality, fresh sandwiches, pizzas, salads and soups, the fact that we can offer Cinnabon and Carvel under the same roof, and an incredible management team that shares our vision of the brand in Southern California.”

Roddy added that Vazin perfectly fits the profile for a Schlotzsky’s multi-unit franchisee. “He’s a top-notch operator, and we’re confident he will not only uphold our brand standards and reputation, but knock it out of the park by making us the top fast-casual destination in Southern California,” he said.

This partnership comes on the heels of Schlotzsky’s signing a multi-unit franchise agreement in May 2012 with regional developers John Fehmer and Anastasia Rusakov to open 25 new Schlotzsky’s locations throughout Orange County, Calif.

With more than 350 locations worldwide, Schlotzsky’s continues its growth momentum by aggressively targeting markets in Texas and untapped markets around the country for multi-unit developers. These markets include: Atlanta, Charlotte, Denver, Kansas City, Miami, Nashville, Raleigh, St. Louis and Tampa, as well as other underdeveloped markets through the United States. Roddy added that, ideally, Schlotzsky’s plans to have upwards of 700 locations by 2016.

For more information regarding the Schlotzsky’s franchise opportunity, visit http://www.schlotzskysfranchising.com/or call 800-846-BUNS.

 

Straight from New Orleans – Muffalotzas!

Take a trip to New Orleans with our new Muffalotza sandwiches – the Smoked Turkey, Ham and Roast Beef Muffalotzas are a unique twist on a traditional muffuletta sandwich. And after you try the sandwiches, you can enter for a chance to win an actual trip to New Orleans. Head to the Schlotzsky’s Facebook page and “like” us to enter to win! Weekly prizes will be distributed between now and June 2, with the grand prize trip to New Orleans announced the week of June 3.

  • Smoked Turkey Muffalotza

Smoked turkey breast, Genoa salami, olive mix, parmesan and mozzarella cheeses, lettuce, tomato, red onion, Creole mayonnaise and our signature dressing on our toasted Sourdough bun;

  • Ham Muffalotza

Lean smoked ham, Genoa salami, olive mix, parmesan and mozzarella cheese, lettuce, tomato, red onion, Creole mayonnaise and our signature dressing on our toasted Sourdough bun; and

  • Roast Beef Muffalotza

Shaved roast beef, olive mix, parmesan and mozzarella cheeses, lettuce, tomato, red onion, Creole mayonnaise and Schlotzsky’s Louisiana Hot Sauce on our toasted Sourdough bun.

*This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. You are providing your information to Schlotzsky’s and not to Facebook. Click here to see Official Rules for details

Schlotzsky’s-Cinnabon-Carvel coming to Houston

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Get your buns to our new Schlotzsky’s-Cinnabon-Carvel in Houston at 8751 Highway 6 South, Suite Z! Doors open at 10am on Thursday, February 21st. First 100 people to buy a Cinnabon 6-Pack will get FREE Schlotzsky’s for a YEAR! We’ll also have a day full of fun, games, prizes and more. Don’t miss out on the food & fun!

*One small The Original sandwich per week at this location for 52 consecutive weeks commencing on January 29, 2013 and expiring on January 29, 2014. Only valid for persons 18 years or older. Offer valid only at the 8751 Highway 6 Schlotzsky’s.

Schlotzsky’s comeback story: The days of bankruptcy are long gone

Fast Casual

 

February 4, 2013 - Cherryh Butler

Everybody loves a good comeback story, and if Hollywood were to feature one about a restaurant as opposed to an underdog sports team, Schlotzsky’s would be the star. After all, what’s more inspiring than a brand reclaiming a top spot in the industry less than a decade after filing bankruptcy? That story belongs to Schlotzsky’s President Kelly Roddy, the man who took over in 2007, and helped the nearly extinct chain to accomplish seven years in a row of positive comps. It’s also enjoying a huge growth spurt, opening 30 units in the past two years with plans to open at least 50 more this year.

“All round, Lotz better”

While most brands struggling to regain relevancy tend to overhaul their entire menu, Schlotzsky’s left it alone for the most part except for changing the salads — they’re fresh now — and a few other menu additions. Instead of changing the food, Roddy decided to concentrate on updating the look and feel of the brand. What sets Schlotzsky’s apart from competitors, he said, is serving sandwiches on made-from-scratch, round buns, as opposed to the subs served in most restaurants. Those round buns inspired the chain’s design element and new tagline, “All round, Lotz better.” (Click here to see photos of the new design.)

“It’s our brand filter, our promise to do everything better,” Roddy said.

The first unit to get the redesign was in Waco, Texas, in 2009, because if it worked there, “We knew it would work anywhere. Circles are just a cool design and you see them everywhere from on the walls to the lamp shades to our cups and bags,” Roddy said. “When you see a circle, we want you to think Schlotzsky’s.”

The design also incorporated fresh, modern colors, including apple green, sky blue and bright red mixed with some earth tones.

“It’s just a cool, hip look,” he said.

When sales increased at the Waco unit by 45 percent, Roddy and his team knew they were onto something and began building all the new units with the new look. They still had 350 “old” stores, however, that needed updated. They went to work planning how to use their marketing dollars to retrofit the other stores. It took a few years, but now nearly every unit has new paint inside and out, new signage, packaging and road signs.

Better service

Although customers still order at the counter, Schlotzsky’s staff bring their food to their tables. In the past, guests waited for their numbers to be called and had to fetch their orders.

“It’s now more of a sit down and relax atmosphere, and we’ve removed the clutter with the numbers,” Roddy said. “We also added more soft seating instead of mainly just hard chairs. There’s more booths and nice lighting. It feels more like a casual dining experience.”

The food comes on china as opposed to paper products, which also upgrades the experience.

Branding together

The chain also found another way to increase sales; it added a Cinnabon Express to about 200 of its locations, and 30 units now house Carvel Ice Cream units.

“When we add these brands, we are more of a complete package,” Roddy said. “We may be selling ice cream to one out of 10 customers during the day, but it’s more about creating family events at night. It helps bring in more families. We’ve seen a nice little bump in the Carvel stores at dinner.”

Cinnabon, which sees half its sales as take out, also encourages guests to spend more money.

“They’ll stop in for lunch and then grab Cinnabon to go,” Roddy said. “It’s a very inexpensive way to put in another national brand and bring in customers.”

Looking ahead

Schlotzsky’s is in full growth mode, said Roddy, who predicts the spurt won’t stall anytime soon. The chain, which has a presence throughout the States, has sold more agreements in Texas and Oklahoma and has also targeted Phoenix and California. Franchises will also soon open in Philadelphia, North and South Carolina, New Jersey, Kentucky, Tennessee and Florida. An announcement about an international deal is also just weeks away, Roddy said.

“We’re not only financially strong; we are growing and will be for years to come,” he said. “It’s just been a great ride.”

Source: Fast Casual

Schlotzsky’s coming back to Paris this summer

Posted on Feb 2, 2013 in Business by 

A Dallas-based franchise partner with Schlotzsky’s restaurant has signed an agreement to open a new location in Paris, according to Schlotzsky’s Communications Manager Amanda Palm.

The contract for the franchise was signed last December, and the company has been looking for a prospective location for the sandwich restaurant, as well as working on a lease and designing the restaurant.

“Our best guarantee is we’ll open in the summertime,” Palm told reporters. “Six to seven months is a quick turnaround, but that’s what we’re aiming for.”

Schlotzsky’s operated in Paris for several years on Lamar Avenue before the company declared bankruptcy in 2004.

In 2006, the sandwich restaurant was acquired byFocus Brands, an affiliate of private equity firm Roark Capital Group, parent company of Cinnabon, Carvel, Moe’s Southwest Grill, and Auntie Annie’s.

Palm told reporters that Schlotzsky’s would be the primary brand in the store, but will feature a co-brand with sister chain Cinnabon. The new location will also sell select Carvel ice cream products.

Source: eParisExtra.com

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