Sandwich franchise gets renovation

The local Athens Schlotzsky’s location has undergone a complete interior overhaul as part of a companywide initiative to spruce up the image of the franchise. The new restaurant has vibrant colors, playful slogans, contemporary furniture and artwork. Schlotzsky’s crew members also deliver food to the tables now.

The location has teamed up with its sister company, Cinnabon, making it one of four locations throughout the region to take that step. The strategy is implemented during Schlotzsky’s 40-year anniversary, a plan to reinvigorate the brand with a fresh, new look.

Source: Athens Banner-Herald

Schlotzsky’s opens 100th Cinnabon in Lafayette

Our 100th Cinnabon is officially open at the Schlotzsky’s at 2968 Johnson St. in Lafayette, LA. The first 50 people to buy a Cinnabon 6-pack will get free Cinnabon every week for a year. Swing by today to check out the restaurant’s new, Lotz Better look. Tonight, you can snag a free taste of Cinnabon from 6-8pm as we celebrate Tax Day Bites.

 

Schlotzsky’s Awards $1,000 to Winner of 2011 Bun Run T-Shirt Design Contest

Mike Hathaway of Arlington, Texas Earns Spot on Thousands of T-Shirts for 5k Charity Event Benefiting Austin’s Young Men’s Business League Sunshine Camps 

AUSTIN, Texas – (April 15, 2011) Austin’s very own Schlotzsky’s, home of The Original® round toasted sandwich and famous Fresh-from-Scratch® buns, today announced it has named Mike Hathaway of Arlington, Texas as the winner of its T-shirt design contest for the 29th Annual Bun Run®, the longest-running 5k in Austin’s history. Hathaway will receive a $1,000 check on Sunday, May 1 prior to the start of the race for YMBL’s Sunshine Camps charity.

“Mike is a talented individual and the public clearly loved his work by voting on his design as the winner of our contest,” said Kelly Roddy, president of Schlotzsky’s. “His design is colorful, original, creative and most importantly, best reflects the Schlotzsky’s brand. We appreciate the effort he put forth and look forward to seeing the official print on T-shirts on race day.”

The 12” x 12” colorful design is symbolic of The Original® round toasted sandwich, as it is shaped in a circle with the city of Austin animatedly drawn in the background, along with the Schlotzsky’s Bobby Bun logo dressed in a sweatsuit as it jogs down a city street into the forefront of the picture. Both “Schlotzsky’s” and the “Bun Run 2011” are captured in the outer portion of the circle surrounding the drawing.

“I was extremely excited to hear I had won the Schlotzsky’s T-shirt design contest,” said Hathaway, who also owns his own business, LMHDesigns. “This is the first time I have ever entered something like this. Well, anything with this big of a payoff! I am proud of my design and thankful to have been chosen.”

Hosting more than 5,000 runners, walkers and joggers, as well as a few four-legged friends, Schlotzsky’s Annual Bun Run began in 1982, with the company’s goal to become move involved in the Austin community. Schlotzsky’s since then has partnered with the Young Men’s Business League (YMBL), raising an average of $50,000 throughout the years with all proceeds benefiting the Austin YMBL Sunshine Camps, a program for at-risk and disadvantaged youths.

“The Young Men’s Business League is a wonderful group of individuals who come together to put on a great 5k race that benefits our youth,” added Roddy. “We couldn’t be more pleased to raise money for the Sunshine Camps.”

The 29th Annual Schlotzsky’s Bun Run will take place Sunday, May 1, 2011 at 8:30 a.m. CT atSouth First Street inAustin, nearAuditoriumShores. Additional events during the Schlotzsky’s Bun Run include the race day expo and the Lil’ Bun Run 1k that starts at 7:45 a.m. As an added treat, Schlotzsky’s will stay true to its fun, quirky and unique roots offering a bounce house and face painting for the kids, drinks and snacks for attendees and lots of fun giveaways.

For complete details about the Schlotzsky’s 29th Annual Bun Run and T-shirt contest, please visit www.bunrun.com.


Schlotzsky’s® Launches Bold Reimaging Initiative in Atlanta


Fast Casual Brand to Reimage Entire Franchise System by End of 2011

ATLANTA, Ga., (April 8, 2011) – Schlotzsky’s, the home of The Original® round toasted sandwich, is unveiling 10 “Lotz Better” reimaged restaurants in Atlanta on March 30, launching a nationwide initiative to reimage the entire franchise system by the end of 2011. The reimage, which includes more than 350 Schlotzsky’s restaurants worldwide, includes a refreshed color scheme and a circle theme reflecting the unique round sandwiches offered by the restaurant.

“It is an exciting time for Atlanta area Schlotzsky’s locations as we create an even better in-store experience for our guests,” said Jan Carmean, owner of Schlotzsky’s in Athens. “The ‘Lotz Better’ look appeals to everyone, from adult to child, and provides a fun, fresh dining experience for the entire family. I’m thrilled to introduce our fans to the reimaged restaurant and attract new customers with our new look.”

The reimaged Schlotzsky’s features vibrant colors, playful slogans, contemporary furniture and artwork. Schlotzsky’s also introduced a new service model where crew members hand-deliver food to the tables. Everything, from tables and chairs to circular-themed local photography featuring tongue-in-cheek phrases, is contemporary and … round. Four Schlotzsky’s locations situated throughout Atlanta, Athens and Gainesville also feature a partnership with sister company Cinnabon that offers two brands under one roof.

“Part of our growth strategy is to reinvigorate the brand with a fresh, new look while still maintaining the core of our business – our food,” said Kelly Roddy, president of Schlotzsky’s. “We have already signed a number of multi-unit deals with new and current franchisees since unveiling the new prototype and co-branding deal with Cinnabon.” Roddy added that the ‘Lotz Better’ look will be applied to all new construction, and the company plans to have all existing restaurants re-imaged by the end of 2011.

Schlotzsky’s continues its growth momentum by aggressively targeting markets in Texas and in untapped markets around the country such as Atlanta, Charlotte, Denver, Florida, Kansas City, Nashville, Phoenix, Raleigh and St. Louis for multi-unit developers. Roddy added that, ideally, Schlotzsky’s plans to have between 600 and 700 locations by 2015.

Source: The Weekly

FOCUS Brands grows tri-branded locations


April 5, 2011 | By Ron Ruggless

While co-branded restaurants have become commonplace over the past decade or so, Focus Brands is going a step further and expanding its Schlotzsky’s/Cinnabon/Carvel tri-branded units.

The triple branding model is not entirely new. Dunkin’ Donuts tri-branded with Baskin Robbins and then-sibling chain Togo, and Kahala Corp. has nestled its Cold Stone Creamery and Great Steak brands with Tim Horton’s. In addition, Tricon Global, which later was renamed as Yum! Brands, in 1998 tested a tri-brand Pizza Hut, Taco Bell and KFC unit in Carrollton, Texas.

Focus Brands, however, has beyond the test phase, with 17 tri-branded units operating and more are on the way.

“The first from-the-ground-up tri-brand was in Midland, Texas,” said Kelly Roddy, president of Austin, Texas-based Schlotzsky’s. The tri-brand units cover the same 2,800-square-foot building that a stand-alone Schlotzsky’s would, he added.

“The real estate costs are the same,” Roddy said. “The obvious reasons are you can get three brands into the same square footage with one manager’s salary, one rent, one utilities. The unit-level economics is great when you are only talking about the additional costs of pieces of equipment.”

The advantage for the operator is getting incremental business in non-peak hours. “You have a dining room that fills up at lunch, gets a little busy at dinner,” Roddy explained. “But you have these snack dayparts where traditional restaurants find themselves pretty empty, in that 2 to 4 [p.m.] range. We find a lot more people coming in to have a cup of coffee or a Cinnabon, or grab an ice cream after lunch or dinner. It fills in the gaps really nice for us.”

Dan Quintana, who created LotzFresher Delis of El Paso, Texas, and plans to open his first of seven stores in the El Paso and New Mexico area in summer, said, “It’s a great opportunity to have three concepts under the same roof.

“It gives me the opportunity to serve my customer better. And a happy customer will keep coming back,” he added.

Quintana plans to position his stores in shopping center end caps, allowing for drive-thrus.

“Because of the Cinnabon inclusion, we probably will open at least the drive-thru early for coffee and Cinnabon,” he said. “Schlotzsky’s doesn’t have an extensive breakfast menu. Some franchisees do serve the limited menu.” Stores generally open at 11 a.m. for lunch, and Quintana foresees the possibility of opening at 7 a.m. or 8 a.m.

Roddy said Schlotzsky’s plans to continue its co-branding with Cinnabon as well. “We have slightly more than 100 Schlotzsky’s-Cinnabon co-brand units,” he said. “By the end of this year, I’m expecting we’ll have, on the low end, 160 co-brands to 190 or 200.” Schlotzsky’s currently has 370 units.

Prospective tri-brand franchisee do have to negotiate three different franchise agreements, Roddy said. “That’s the only real complexity. Otherwise, it’s still one operational unit.

Focus Brands is an affiliate of Roark Capital Croup, the private-equity firm in Atlanta, and also owns the Moe’s Southwest Grill restaurant brand.

Source: Nation’s Restaurant News

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