Schlotzsky’s Cruises the Mother Road with Three Hot New Chicks

Popular Restaurant Franchise Extends Summer Promo with Three New Chicken Sandwiches; Chance to Win 2011 Chevrolet Camaro

As the weather cools down and fall breezes in, Schlotzsky’s wildly successful Route 66 promotion is winding its way toward California, offering three new limited-time-only signature sandwiches and a chance to win a classic American car perfect for the drive – a 2011 Chevy Camaro.

After the initial leg, which was the most successful summer promotion in company history, Schlotzsky’s, home of The Original® round toasted sandwich, will extend its trip down Route 66. The promotion introduces new signature sandwiches, each with flavors influenced by cities along the route.

“Our guests demonstrated a passion for the history behind Route 66 and an appreciation for the regional flavors featured in each sandwich, so without question, we decided to extend the promotion and continue our trip down Route 66,” said Kelly Roddy, president of Schlotzsky’s. “To help celebrate this historic stretch of highway, we chose to give away a car that reflects the style and persona of Route 66, the Chevy Camaro.”

Schlotzsky’s starts the ignition on the fall Route 66 promotion, “Pick Your Chicks on Route 66,” on August 30. On this stretch, Schlotzsky’s takes the road west along the classic American highway with the three new delectable sandwiches, the Santa Fe Chick, Sedona Chick and California Chick, each featuring ingredients inspired by their region.

To enter for a chance to win the 2011 Chevy Camaro, go to www.PickYourChicks66.com and sign up for Schlotzsky’s Bun & Fun eClub. In addition to the grand prize winner, Schlotzsky’s will award 300 participants with a $5 Schlotzsky’s gift card. The grand prize drawing will be held on or around November 29.

Schlotzsky’s Signs On with ‘Healthy Dining’

August 18, 2010 – Schlotzsky’s has joined Healthy Dining and the online resource www.HealthyDiningFinder.com, taking a step forward on the healthy eating trend that is quickly gaining national momentum.

Recognizing that dining out presents a major challenge for anyone who is trying to slim down or follow a healthy lifestyle, Schlotzsky’s is teaming up with Healthy Dining’s nutrition experts to offer guests a selection of healthier menu options and corresponding nutrition information.

“At Schlotzsky’s, we have always taken pride in offering our diners healthy meals,” says Kelly Roddy, Schlotzsky’s president. “That is why this partnership is a natural fit for us and one we are excited about moving forward with.” Read more.

Source: The Food Channel

Schlotzsky’s adds healthier fare to menu

August 18, 2010 – Austin-born sandwich veteran Schlotzsky’s Deli has crafted some healthier alternatives to its regular menu.

The company, founded close to 40 years ago, is known for its round-bun, toasty creations and classic tagline “funny name. serious sandwich.” The franchise runs 350 stores in 35 states and six foreign countries, and is in the midst of its largest expansion since emerging from bankruptcy.

Polar to its partnership with indulgence maker Cinnabon Inc., leaders also wanted to appeal to customers watching their waistlines. The company recently joined Healthy Dining‘s online guide, which launched in collaboration with the National Restaurant Association with partial funding from the Centers for Disease Control and Prevention.

The Web directory allows users to search for healthier options at restaurants in the area, narrowing options by zip code and price range. To qualify for the menu, items must include fruit, vegetables, lean protein or 100 percent whole grains. Entrees must also have less than 750 calories, 25 grams of fat and 8 or less grams of saturated fat.

Schlotzsky’s featured dishes include: a parmesan chicken caesar wrap with 560 calories and 20 grams of fat; a medium veggie sandwich with fat ranch with 480 calories and 11.5 grams of fat; and a medium smoked turkey breast with light mayonnaise on sourdough with 520 calories and 9 grams of fat, among other choices.

This compares with the shops 771 calories and 34 grams of fat in a medium “Original” with smoked ham, salami, three kinds of cheese and dressing.

Healthy Dining said featured menu items are among the best choices for a particular restaurant, but that most “do not meet the FDA criteria for ‘healthy,’” primarily because the guide doesn’t factor in sodium and cholesterol.

Source: Austin Business Journal

Cinnabon now served at NW Grand Prairie Schlotzsky’s Deli

August 17, 2010 – Although, you wouldn’t have guessed it from the name, Schlotzsky’s Deli is a Texas original.  It was created nearly 40 years ago in Austin, by Don and Delores Dissman.  They gave their restaurant that funny name because they thought it was just that… funny.

Recently, Schlotzsky’s has partnered with Cinnabon to serve cinnamon rolls at select locations.  Julio Van Scoit is the owner of the northwest Grand Prairie location which just added a Cinnabon Express.  He is confident in the potential success of the venture, and believes it will add to the loyal customer base. “If they try it once, they’ll be back,” says Van Scoit.

The restaurant is located at 2035 N. Highway 360, on the southbound service road, near Chapp’s Café.  From the customer’s perspective, the store is clean, and that is backed up by the city’s April 2010 inspection which gave them an “A”.  Schlotzsky’s staff is friendly, and orders are served quickly and accurately.

A gooey Cinnabon Classic Roll will cost you $3.49.  When you add with your combo meal and tax, you are probably near $10.  It’s a bit pricey if you’re comparing with fast-food, but not when you consider other delis’ complete meal cost.  Also, there are coupons available in the Ad Pages in your mailbox or at AdPages.com, for a free Classic Roll with purchase of a medium combo.  Not a bad deal for a very filling lunch.

There are 15 different sandwiches on the menu at Schlotzsky’s.  Currently, the company is promoting a Make Your Picks 66 contest which focuses on a trio:  Albuquerque Turkey, Tulsa Two-Step Angus Beef and Cheddar, and Windy City Pastrami and Swiss.  The grand prize is a 6-night family vacation to your ideal spot on Route 66.  Entries are being accepted through August 29, 2010, at www.makeyourpicks66.com.

Source: The Examiner

Schlotzsky’s Joins Healthy Dining Locator

August 13, 2010 – Schlotzsky’s has the online resource http://www.HealthyDiningFinder.com to offer guests a selection of healthier menu options and corresponding nutrition information.

“At Schlotzsky’s, we have always taken pride in offering our diners healthy meals,” said president Kelly Roddy. “That is why this partnership is a natural fit for us and one we are excited about moving forward with.”

Appearing on the Healthy Dining website are Schlotzsky’s featured dishes:

Parmesan Chicken Caesar Wrap: Grilled chicken breast and Parmesan cheese with Caesar dressing and lettuce wrapped in a flour tortilla. 560 calories, 20 grams fat

Fresh Veggie Sandwich – Medium: Cheddar cheese, cucumber slices, red onion, tomato and lettuce with fat free spicy ranch dressing and black olives on toasted wheat bread. 480 calories, 11.5 grams fat

Smoked Turkey Breast Sandwich – Medium: Smoked turkey breast and light mayonnaise with lettuce and tomato on toasted sourdough bread. 520 calories, 9 grams fat

Also appearing on the website are its vegetarian special pizza, the small chicken breast sandwich and the garden salad.

Healthydining.com was launched in collaboration with the National Restaurant Association and was developed with partial funding from the Centers for Disease Control and Prevention (CDC).

Source: Fast Casual

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