Grand Re-opening in Omaha, NE

Join us for the grand re-opening of the Schlotzsky’s-Cinnabon in Omaha at 530 N. Saddle Creek. Doors open at 7am on Thursday, August 14 and the first 50 people to purchase a Cinnabon 6-Pack will get their choice of either free Cinnabon for a year or free Schlotzsky’s for a year. 

While you’re there, join our new Lotz4Me Guest Rewards program and don’t miss the ribbon cutting at 10am. 

 

Thursday, August 14 at 7am

530 N. Saddle Creek

Omaha, NE 68132

Find us on Facebook: Schlotzsky’s Omaha – Saddle Creek

Smiths Grove gets IGA store

By Monica Spees

Smiths Grove is now home to the first Schlotzsky’s store in south central Kentucky.

Crossroads IGA – which features Cinnabon baked goods, Carvel ice cream and Schlotzsky’s Bakery & Cafe – officially opened Wednesday at 619 S. Main St. in Smiths Grove. The building stands where the Shell gas station was – and fuel is still available on the premises.

Dog food, charcoal, soft drinks, motor oil, chilled tuna sandwiches and jars of pickled eggs stock the shelves in the 11,000-square-foot facility. A specialty coffee and hot beverage bar and customizable fountain and frozen beverage bar stand near the cafe.

Lifelong Smiths Grove resident Ruby Woods attended an open house Tuesday evening where she had her first taste of Cinnabon. Woods attended the grand opening Wednesday and left with a box of Cinnabon cinnamon rolls she purchased. Woods said she’s excited about the options the store gives Smiths Grove.

“I think it’s wonderful,” Woods said. “I think it’s going to do Smiths Grove justice. We’re all excited about it. We need something like this in Smiths Grove.”

The store is the fifth Crossroads IGA Houchens Industries has opened in the Bowling Green-Warren County market and the 10th in Kentucky. Houchens Industries recently opened another store in Louisville.

The new Crossroads IGA employs 57 people, 12 of whom were prior employees of Shell and IGA in Smiths Grove. The employment opportunities and additional grocery and convenience store products will benefit everyone in town, Woods said.

“This is the biggest thing to happen to Smiths Grove in years,” Woods said.

Brandon Jones, spokesman for Houchens Industries, is also a Smiths Grove resident, so the new Crossroads IGA is special to him.

The store is “a wonderful addition, personally as well as professionally,” Jones said. “I think it’s going to be a really good fit for the entire community.’

People at the grand opening could spin a wheel set up in front of the cafe for prizes, including food and discounts. Cupcakes were also available for the crowd of about 40 people to celebrate the event.

Mark Meers, chief marketing officer for Schlotzsky’s, said the Smiths Grove Crossroads IGA is the first of several partner projects the company will have with Houchens Industries. The store’s proximity to the interstate will likely draw many truckers and travelers, Meers said.

“We want to be a dedicated stop along the way for (travelers) to get a great Schlotzsky’s meal while visiting Smiths Grove,” Meers said.

Meers said Schlotzsky’s is trying a new rewards program at the Smiths Grove store. Lotz4Me is a mobile app that allows customers to get $7 off their purchase after their seventh $6-minimum purchase. Schlotzsky’s also caters and delivers.

Smtihs Grove Mayor Bert Higginbotham said he was thrilled with the store, especially since he found Edy’s sugar-free ice cream, which he often has trouble finding.

Crossroads IGA is in a great location for highway traffic, he said, and the people of Smiths Grove are happy to have another food and grocery option close to home.

“I’m tickled with this,” Higginbotham said.

Various public officials attended the opening, including Bowling Green Mayor Bruce Wilkerson, Warren County Judge-Executive Mike Buchanon, state Rep. Jody Richards, D-Bowling Green, Warren County Attorney Amy Milliken, state Sen. Mike Wilson, R-Bowling Green, and state Rep. Jim DeCesare, R-Bowling Green.

Tim Sturgill, division manager for Houchens Industries, said he’s looking forward to the future of Smiths Grove’s Crossroads IGA.

“I think you’re going to be proud of what we’re going to do for you here in Smiths Grove,” Sturgill said.

Crossroads IGA is open daily from 5 a.m. to midnight.

Source: BGDailyNews.com

Schlotzsky’s cracks top five in app store restaurant category

By Brenda Rick Smith

Schlotzsky’s new “Lotz 4 Me” loyalty app – the first system-wide loyalty program in the brand’s history – had a strong launch in June, with 60,000 downloads in the first three and a half weeks.

More than 11,000 people downloaded the app on the first day alone, driving “Lotz 4 Me” as high as fourth on the restaurant charts in the Apple Store.

“We are a relatively small brand, and to be number four in the app store in the restaurant category is pretty amazing,” said Schlotzsky’s President Kelly Roddy. Especially considering many of the other high-ranking brands have thousands of units, compared to Schlotzsky’s 350 locations, he added. “We were expecting a slow build. We figured we’d get several thousand downloads, and maybe add some more through the sharing features.”

The goal of the app, which was developed on the Punchh management platform, was to drive occasional customers to visit stores more frequently and encourage them to advocate for the brand on social media, said Roddy. While data is not available yet, he reports that he has observed an increase in social media traffic.

The app offers customers who make seven visits $7 off their next purchase. Customers can earn rewards for sharing the app with their friends via social media and getting them to download the app, too. Customers who download the app before July 31 will also get a free Original sandwich.

Customers can also find Schlotzsky’s locations and menu information in the app, keep up with company news and claim special offers.

Some customers are already redeeming rewards, according to Roddy, and those customers are spending an average of 20 percent more than they typically do because they are getting something for free.

The increased check size has been welcomed by franchisees, who have wanted to see a loyalty program.

While the focus of the first iteration of the app is on loyalty, future versions may also include mobile ordering, said Roddy.

Reaching out to Millennials

The app is central to Schlotzsky’s goal of attracting Millenials and their $1.3 trillion spending power. The app, coupled with a revamp of Schlotzsky’s restaurants and expanded menu options, is part of the brand’s bid to reconnect with its core audience: young people.

“We’ve always had a young audience. Most of our early stores were close to universities,” said Roddy. That proximity, paired with the brand’s fun, quirky appeal and fresh, made-from-scratch menu offerings, helped reach young customers, he said.

“But we see a change in Millennials, in what they want and what they expect,” said Roddy. “They are more tech dependent, more social, more culinary-savvy than in the past. We wanted to be able to communicate with that audience in the way they want to communicate: through their mobile device. We want to keep and grow that audience and serve them the way they want to be served.”

Along with the app, Schlotzsky’s updated its restaurants with vibrant colors, new seating and the brand’s “Lotz” messaging in an effort to appeal to Millennials. Many restaurants are also co-branded with Cinnabon bakeries. Schlotzsky’s has also added new items to the menu, including Artisan Flatbreads, Gourmet Pizzas and seasonal salads, including the Very Berry Salad.

Schlotzsky’s plans to add 20 new locations this year.

“We’re excited to be where we are,” said Roddy. “We’re staying on the bleeding edge of where our customers want us to be.”

Source: Fast Casual

Schlotzsky’s opens in Crossroads IGA in Smith’s Grove, Kentucky

Smiths Grove EventHouchens Industries will open an all-new Crossroads IGA in Smiths Grove Wednesday, July 16, which will feature Schlotzsky’s, Cinnabon and Carvel Ice Cream inside the grocery store. The Schlotzsky’s will be a full-service restaurant that will provide sandwiches, pizzas, flatbreads, salads and soups, along with fresh-baked treats from Cinnabon and Carvel soft-serve ice cream.

The new store, located at 619 S. Main Street, is a unique neighborhood grocery store featuring an extensive selection of essential grocery items including top quality meats and fresh fruits and vegetables, plus on-the-go meal solutions.

A ribbon cutting will be held at 11am on July 16. The first 100 to purchase a Cinnabon 6-Pack receive free Schlotzsky’s for a year.

619 S. Main Street

270-563-5250

 

Schlotzsky’s ranks high in Consumer Reports latest survey

Taste champs for burgers, chicken, and more

We asked subscribers this direct question: On a scale of  1 to 10, from least delicious to most delicious you’ve ever eaten, how would you rate the taste? We heard about 53,745 burger chains’ burgers, chicken chains’ fried or roasted chicken, Mexican chains’ burritos, and sandwich chains’ sub—or heroes, hoagies, grinders, or wedges, depending on where you call home. (Click on the image above to see an expanded view of the the taste tables.)

The tables reveal that some signature dishes came close to our readers’ benchmarks for excellence. But many of the biggest names earned significantly lower scores for the foods that made them famous, notably McDonald’s. The chain, which serves flash-frozen patties made with 100 percent USDA-inspected beef, touts them as free from  “preservatives, fillers, extenders, and so-called pink slime.” Such a pledge might be comforting, but it’s hardly a rousing endorsement. McDonald’s own customers ranked its burgers significantly worse than those of 20 competitors, including Hardee’s, White Castle, and Carl’s Jr. No other house specialty scored as low.

Taco Bell’s burritos were also voted least luscious. And the subs from Subway, the world’s largest restaurant chain with more than 40,000 units in 106 countries, are near the bottom of the list.

CRM_Consumer_Reports_Taste_Champs_08-14

Fast-food alternatives: Readers’ choices for fast-casual restaurants

Fast-casual restaurants are a step up from fast food (Chipotle describes its fare as “farm to face”). They usually serve higher-quality fare, charge higher menu prices, and focus more on a dine-in rather than drive-through experience. And they’re big on breakfast. The ones listed were among the most praiseworthy. McAlister’s Deli gets the award for most improved. The chain’s score increased significantly since our 2011 report.

Here are the restaurants at the top of the list.

• Chipotle Mexican Grill

• Firehouse Subs

• Five Guys Burgers and Fries

• Jason’s Deli

• Jersey Mike’s Subs

• Jimmy John’s Gourmet Sandwiches

• McAlister’s Deli

• Panera Bread

• Schlotzsky’s

Source: Consumer Reports

Schlotzsky’s will take a bigger bite in Denver

By Mark Harden, News Director – Denver Business Journal

Schlotzsky’s, a sandwich chain with 10 Colorado locations, says it plans to add dozens more by the end of the year in metro Denver.

Austin, Texas-based Schlotzsky’s — a unit of Atlanta-based Focus Brands Inc. — says it has plans for 15 franchise deals in the city of Denver and another 30 deals in the Denver metro area by the end of 2014.

“The Denver market has already cultivated a loyal fan following and a strong brand reputation as consumers demand more convenient, fresh food options,” said David Wheeler, the chain’s vice president of franchise development. “We anticipate the same great success we’ve seen across Colorado in this targeted region of the state.”

Wheeler signaled that the company seeks “qualified franchise partners” in Denver.

The company said the new stores will offer franchisees “co-branding opportunities” with other Focus brands, Cinnabon and Carvel, “to offer franchise partners multiple streams of revenue under one roof.”

The move comes as homegrown sandwich chain Quiznos has faced challenges, shuttering thousands of stores in recent years and going through a pre-packaged Chapter 11 process.

Schlotzsky’s also is targeting markets in Texas as well as Oklahoma City, Tulsa, St. Louis and Kansas City for further expansion.

The chain says it currently has 350 locations in 37 states and three other nations.

Source: Denver Business Journal

Schlotzsky’s Calls on America to Help Save the World as One Million Sandwiches Set to Invade Earth

Download New Schlotzsky’s Lotz4Me Guest Rewards Mobile App to Save Earth from Falling Sandwiches and Receive Free Small The Original® Sandwich

AUSTIN, Texas — For months now, professional sandwich chasers, John S. and Mike L., have been hot on the trail investigating sandwich crash landings in cities across the U.S. and sharing their findings with an audience of believers on YouTube. Their latest investigation has uncovered startling new evidence that reveals up to one million free sandwiches are on an impact trajectory heading for Earth.

Alarmed, John and Mike are teaming up with Schlotzsky’s®, home of The Original® oven-baked sandwich and famous Fresh-from-Scratch® buns, to stop the takeover and are pleading for Americans to take action – now!

How can you help? Join the revolution! Start by downloading the new Schlotzsky’s Lotz4Me™ Guest Rewards mobile app. This rewards you instantly for your courage – anyone who joins during the month of June will get one free small The Original sandwich (with purchase of chips & 32oz. drink). That’s one less sandwich headed for crash landing on Earth.

Schlotzsky’s developed the app as a tool when it noticed signs that indicated the sightings were increasing in number. When questioned, Kelly Roddy, President of Schlotzsky’s, acknowledged, “It’s true. The sandwiches are on their way and they’re going to take over. We call on America to join forces by downloading our Lotz4Me mobile app, eat a sandwich and help us save the world.”

Members of the Schlotzsky’s Lotz4Me Guest Rewards Program will receive four exclusive program benefits including:

  1. Rewards and recognition: $7 off your order after your 7th visit (purchase minimum of $6 before tax). How it works: Purchase your favorite Schlotzsky’s meal. Use your receipt to earn a virtual punch. Once you’ve earned 7 punches, you’ll receive $7 off your next visit. You’ll also receive other great rewards based on how frequently you visit and interact with Schlotzsky’s. 
  2. Exclusive “Insider” news &special offers:  Members will receive special email offers and notifications, info on new products, special events and more!
  3. Social media sharing & referral bonuses: Register with Facebook and get one free punch! Then, refer your Facebook friends and you’ll get another free punch after they join and make a purchase!
  4. Guest feedback & surveys: Guests can provide immediate feedback through the app as well as provide input through surveys.

Build an Army. Recruit your Friends on Facebook.

As the leaders of the revolution, it’s up to YOU to fight off the sandwich invasion. Recruit your family, your friends, your Facebook friends, and get them to download the Lotz4Me Guest Rewards program. The more people who help us save the world from this million sandwich menace, the better chance we have to survive.

Sandwich chasers John and Mike will continue to track the progress of the invasion and report on crash landings as they uncover them. To stay up-to-date on their video coverage, and meet the men behind this year’s biggest news discovery, tune into Schlotzsky’s YouTube channel, Facebook, Twitter or Instagram to follow their investigations. 

Are you ready to join the revolution to help save the world? Prove it. Download the Lotz4Me app from the iTunes or Android store today.

Please visit schlotzskys.com for more information about the Lotz4Me app. By joining and using the app through Facebook, you hereby release Facebook from any and all liability in connection with the app. You also acknowledge that the Promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. You are providing information to Schlotzsky’s by joining the app, not to Facebook.

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